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WHERE PHOTOGRAPHERS GET THEIR LEARN On,

and clients strut their stuff.

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K

How to Create Your Photography Brand Message

Creating a brand message can be overwhelming for small business owners. The reason being is that the majority of us aren’t marketing experts, we’re experts in what we do, which leaves us playing the guessing game when putting together our brand’s marketing strategy.

So, naturally, we follow the lead of everyone else starting a small business:

We hire a graphic designer to create our logo and color palette. Check.

Then, we spend thousands on a web designer to create a beautiful website for our brand. Check.

Because that’s the fun stuff, right? The marketing materials we like to show off.

But, what happens next is something new and old business owners alike soon come to terms with – they realize their logo and website isn’t selling their products or services.

Which, is exactly why in order to create a successful marketing strategy, we need to first cover what a marketing strategy is not.


brand message


 


Marketing Strategies Aren’t Just About Your Logo & Color Palette

As you may already be able to guess, your brand’s strategy isn’t just your logo, color palette, website, or business name. While these components are necessary visual elements of your brand’s marketing strategy, they’re not the only elements that help you effectively market what you do.

In fact, waiting to invest in these creative elements until you’ve fleshed out your full marketing strategy will save you hundreds, if not thousands, of dollars in the long run.

Let’s dive in.

 


What A Marketing Strategy Is

Your brand’s marketing strategy is simply:

01. Your brand’s message and how you’ll communicate it (via brand voice).

02. Knowing your target market (get specific).

03. How you position your brand in the marketplace (the marketing platforms you’ll use).

04. How you’ll measure those results.

For today’s 101, we’re going to hone in on your Brand’s Message, aka the foundation of all great marketing. Establishing this piece will give you a serious competitive advantage in the marketplace while saving you time and money before investing in any design elements.


The Importance of Your Brand’s Message

To create a successful marketing strategy, we first need to start with the way you communicate your brand’s offer to the world – in other words, your brand’s message. This is the most important thing you can do in terms of marketing. Why? Because the goal of a strategy is to position your brand to get noticed in a crowded marketplace so you win more business and increase your revenue (aka people buy what you sell).

We accomplish this through clear and compelling communication, aka our words.

Remember the problem we talked about above where business owners invest thousands of dollars in their logo and website only to realize that’s not what sells their product/service?

This is why we start with our brand’s messaging. Words sell things, period. Using the right words on our websites and marketing platforms produces lots of commas – catch my drift?



How to Craft Your Brand’s Message:

In order to create a brand message, you first need to start by identifying these main elements that make up your brand’s story.

*Keep in mind – our brand’s story is where our customer’s desires and our ability to help them meet.

Open up a new document or notebook and answer these questions:

  1. What does your customer/client want as it pertains to your brand?

  2. What problems does your brand solve for them – physically, emotionally, and philosophically?

  3. What is your brand’s solution to those problems (your product/service)?

  4. How will you deliver that solution (a plan or sales process)?

  5. What words will you use to call them to action (“buy now”/”book now”)?

  6. What failure do they risk in not engaging your brand?

  7. What is the success they’ll experience if/when they engage your brand?

  8. What transformation will they experience after engaging your brand (ex: from frustrated to confident)?

Take time to answer the bullet points above before investing in a website or writing any sales copy for landing pages, ads, or even your blog posts and Instagram captions. Put it all together and you’ll have a brilliant brand message that helps you get noticed in the marketplace.

Remember, your brand’s message is the way you’ll communicate your offer and why it matters.

It’s the foundation of all great marketing. It helps you stand out in a crowded marketplace so you can increase your sales. Remember, always start with your words and go from there!


If you’re really struggling in your business, book a free clarity call with me, (no strings attached,) for me to help you pinpoint your biggest roadblocks. 

Then, if you decide it’s a fit and you NEED us to work together stat, we can totally proceed with a mentorship and get this education party started! 🥂

I wholeheartedly believe that if you’re here and reading this page, it’s not by accident, girl. I’ve been praying for this years mentoring clients, and for God to truly equip me with the knowledge and resources, tailored just for you, to project you into your next season and help you to be more confident – because THIS is your year.

It’s time. No more excuses. Let’s do this, and rise up to who God has called us to be in both our lives and businesses. 🙌🏼

 

 

imposter syndrome

 


 

Looking for more helpful photography tips? Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

  imposter syndromeimposter syndromeimposter syndrome

Education

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K

4 Ways to Avoid Imposter Syndrome in Your Photography Business

I remember when I was pretty new to my photography business, I would get SO nervous before my shoots. That nervousness would manifest itself later as imposter syndrome – even during a shoot. Not cool.

On the way to my shoots, I would wonder things like…

“Am I going to say something dumb!? Can I really deliver images they’ll love? Am I actually going to take photos I’m proud of this time? Will they all be in focus and useable!?” All of these thoughts clouded my mind before my shoots, and all I wanted was to be more confident.

The thoughts were so paralyzing, that I could barely focus on what I was doing at the moment. I wasn’t able to be truly present; out of fear that I wouldn’t be good enough, that my images wouldn’t be good enough, and there’s probably another gal out there better suited for the job.

Chances are, you may be feeling this way too. And if you are, then stick with me, because we’re gonna rewire your mind, beat imposter syndrome, and get you confident to show up and do WERK. 😎👇🏼

 


 

imposter syndrome

 


 

 

1. Take a deep breath, and pray before you meet your clients.

 

Seriously, it sounds so simple, but this really and truly helps you show up and be present – and it invites God into that space, to be strong when you’re weak to combat imposter syndrome. I usually pray something along these lines:

“Lord, help me to use my gift for a greater good today. Please remind me that I’m the girl you appointed for this job. Help me to shine your light into my client’s lives, and leave them better than I found them. Equip me with the tools to capture the exact moments that You want to be captured today. Help me to see them and capture them for who they really are – not what Instagram tells me I should make them look like. Be strong in me when I am weak, and comfort me when I’m feeling nervous. Help me to be strong, bold, and confident – because You are alive inside of me. You say that Greater is He who is in me, than he who is in the world – and I need you to allow me to fully experience that today, and for your power to be made perfect, and manifest in me. Thank you Lord. In Jesus’ name, Amen.”

 


 

 

2. Remember that you’re the expert here.

 

… and that’s exactly why they hired you so step into your expert position.

They don’t know WHY you’re placing them beside that bush. They don’t know WHY you’re asking them to do that prompt or to face that direction. And that’s okay! They don’t have to. YOU are the professional, even if you don’t feel like it yet. You’re the one in charge of making sure this sessions goes how it needs to. 

All you need to do is break the ice at the beginning of the session by saying something like, “Okay, so I may ask you to do a few crazy things, and I just need you to trust me, because those are the things that make for incredible images. K? K.” I’m dead serious. This is what I do every time, and it works every time!

Sometimes, I’ll even add a crazy prompt in and make them do it, only to say, “I literally just wanted to see if you’d do that – I don’t actually need it.” 😂 (That always gives me some super genuine and funny reactions – be sure to get those!!)

 


 

 

3. Combat those sneaky lies with truth.

 

… because going full-on imposter syndrome mode in the middle of the shoot is never a good time.

I know how it is. You forget your shot list. Your mind blanks. Your heart is beating faster than ever and you’re beginning to lose your cool. You have 45 minutes left in the session and you need some pull-a-rabbit-out-of-a-hat magic to happen so you can get these shots.

First things first, we’ve got to get your mind under control because this is the enemy’s opportunity to sneak in and plant so much doubt you’ll fake an emergency and leave the shoot. In moments like this when you’re vulnerable, I need you to memorize a piece of scripture or a mantra. Either one works to reset your brain, download truth about who you are and whose you are, and get your mind to avoid going down a negative and panic-stricken black hole.

My go-to verse is Romans 15:13 and it reads:

May the God of hope fill you with all joy and peace as you trust in him, so that you may overflow with hope by the power of the Holy Spirit. (NIV)

It reminds me to put my eyes and trust back on Him because when I do that, then I’m filled with joy and peace. I don’t know about you, but those two things are exactly what I need in a moment of panic 😂  It’s a simple one-liner and I urge you to steal it and memorize it if you don’t have a verse for yourself yet.

Trust Him to give you the creativity back. Trust Him to lead the process of your shoot.

 


 

 

4. Invest in your education.

 

It’s both our dedication and our education, that truly make us bold in our craft.

Guys, I cannot stress how important this is. And no, I’m not just saying this because I mentor other photographers! If you could see how much I’ve spent to date on business mentoring, you’d stroke out. 😂 I kid you not. And I still do it!

It’s so important to be, and stay, teachable. If there is someone that’s where you want to be in your business, REACH OUT. Chances are they offer mentoring, and they would probably be honored to teach you. A lot of times we look at money as a resource we want to hoard and don’t want to spend, and feel like we need to hold onto. But you know what’s more valuable than money?

TIME AND YOUR MENTAL HEALTH.

And you can save literally YEARS of it, just by trading a little money for education. (Which saves you not only time, but money in the long run, because education helps you to be more confident – therefore you get to start charging more for your work, and at a much faster rate.) Anytime I start to doubt myself or feel imposter syndrome kicking in, I pause and say to myself  “GIRL YOU HAVE BEEN THOROUGHLY TRAINED FOR THIS. YOUR KNOWLEDGE IS ENDLESS.” 

Literally, you can’t not win here. I struggled to even mention this, because personally, I don’t like to sell – but dude… if I would’ve known this earlier, (that I could pay money to project myself years ahead into my calling,) you betcha I’d have done it the moment I decided I wanted to be a photographer. Just sayin’. 🤷🏻‍♀️

If you feel imposter syndrome coming on, don’t let it manifest – educate yourself instead.

 

… How can you expect clients to invest in you, if you’re not willing to invest in yourself? 🤔

 


 

If you’re really struggling in your business, book a free clarity call with me, (no strings attached,) for me to help you pinpoint your biggest roadblocks. 

Then, if you decide it’s a fit and you NEED us to work together stat, we can totally proceed with a mentorship and get this education party started! 🥂

I wholeheartedly believe that if you’re here and reading this page, it’s not by accident, girl. I’ve been praying for this years mentoring clients, and for God to truly equip me with the knowledge and resources, tailored just for you, to project you into your next season and help you to be more confident – because THIS is your year.

It’s time. No more excuses. Let’s do this, and rise up to who God has called us to be in both our lives and businesses. 🙌🏼

 

 

imposter syndrome

 


 

Looking for more helpful photography tips? Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

  imposter syndromeimposter syndromeimposter syndrome

Mindset

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K

How to Tell if You’re Ready to Outsource

How to tell if you’re ready to outsource certain parts of your photography business can be tough. I mean obviously you love your job photographing clients, so you don’t want to give that up, but how about the rest of your work?

Do you love it?

Do you have time from it?

Are there certain parts that you procrastinate or even loathe?

I get it. I’ve been there and as a proud outsourcer of work, I cannot wait to help you discover if you’re ready to trade doing for delegating.

Let’s get started.

 


outsource

 


 

So You’ve Thought About Outsourcing 

 

I know this story all too well, friend. You’re performing a task that you absolutely cannot stand doing nor do you have the time for, and you tell yourself you need to hire help.

You huff and puff, do the thing anyway, and make a mental note to find a virtual assistant afterward.

But, you don’t. You convince yourself that it’s not the right time or you want to save money and do it yourself. Maybe you’ll revisit this thought in a few months.

So, let’s dive into some free biz coaching, and I’ll ask you the same thing I ask my coaching clients:

How much is it costing you not to outsource?

Your peace?

Time with your family?
Your mental health?

Oof, am I right?

Now let’s get practical and see where you can start.

 


 

How to Diagnose What to Delegate

 

We’re going to break this down into 4 separate parts:

1. What you like + what you’re good at
2. What you don’t like + what you’re good at
3. What you like + aren’t good at
4. What you don’t like + aren’t good at

Grab a sheet of paper, open up a Google Doc, and created these 4 sections and let’s get started.

 


 

What You Do Like + What You’re Good At

 

With each section, we’re going to start with a brain-dump like session. Pretend it’s just you and me sitting across from one another (probably via Zoom) chatting this out coffee style.

 

Under this section, I want you to jot down at least 5 things you like doing and that you’re good at. Being as you’re a photographer, you already have a few like photographing clients, but this is your time to get really specific on the photography you really like and are really good at.

Weddings?
Engagements?

Take your time and under ‘photographing clients’ list your niche.

After that, list out at least 4 more tasks you actually like doing and that you’re good at. Get specific.

These could be:

Editing, client communication, timelines, etc.



 

What You Don’t Like + What You’re Good At

 

So, here’s where it gets fun. I know there are some tasks in your day-to-day that you’re good at. Maybe it’s writing, maybe it’s your sales calls, whatever it is.

But, you cannot stand performing this task one more time.

Am I right?

However, you’re incredibly afraid that if you don’t do these particular tasks that your biz will crash and burn.

It’s okay, it’s just us here – you can be super honest.

Alright, now that you’ve mentally identified those things, it’s time to list them out.

Jot down 3 to 5 tasks now.

 


What You Like + Aren’t Good At

You know all those things you wish you were good at but don’t have the time to practice?

Making and creating presents.
Pitching yourself to podcasts.
Teaching in Facebook groups.
Starting a digital shop for photographers.

It’s time to get dreamy and list those out, too. Do me a favor and leave nothing on the table here. If you’ve ever spent time mulling over how you wish you had time for “xyz” but have put it off because of lack of time in your schedule – write it.

List 3 to 5 things for this section.

 

Then, I want you to look at that list and ask yourself if your business would benefit from you being able to execute these tasks.

Yes? No? Which ones specifically?

 


 

What You Don’t Like + Aren’t Good At

 

This will by far be the easiest section for you to fill out unless there aren’t may things you don’t like doing and aren’t good at.

Earlier we talked about what you don’t like plus what you’re good at, now it’s time to list ou tall the things you don’t like and you’re not good at.

Is it your inbox?

Or your lack of systems and SOPs? (Standard Operating Procedures)
Do you loathe creating your own Pinterest or blog graphics?

Whatever it is, it’s time to jot down at least 3 to 5 tasks here as well.

 


 

Your Delegation Plan

 

Starting with ‘What you don’t like + aren’t good at’, circle everything you’re ready to delegate. Better yet, what you wish you could have delegated 3 months ago.

Here’s the rule: you have to circle at least 2 things.

Now, if you’re really ready to scale your biz and get your time (and life) back, make a 30-day plan to outsource one of those 2 things.

Let’s say you decide on a virtual assistant to help you with some organization and daily client communication tasks.

Take the keyword ‘virtual assistant’ and pop it into Instagram. Find 3 to 5 candidates and set up Clarity Calls with them. Then, make your first hire!

Boom, your first coaching session is over and you’re about to make your first hire. Way to grow.

 


 

Wanna work with me 1:1 to get my eyes on your photography business, and help you fuse your faith into your biz?

 

You got it, friend! Click the link below to schedule a discovery call to see if we’d be a good fit to work together! I’ll start prepping your strategy in a Google doc now! 😉🥂

 

outsource

 


 

Looking for more helpful photography tips? Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

 

Education

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K

How to Create a Freebie for Your Photography Business

If you’ve been around the biz world for any amount of time, then I’m sure you’ve heard the word lead generator or “freebie”. Just in case you’re like, “Um, Jess, what are you talking about?”, I’ll define the term.

A freebie is a free piece of content that you offer potential clients or customers in exchange for the email address as a way to build trust and establish authority.

Some common examples of freebies are ebooks, a branded PDF, mini video trainings, or honestly any free piece of value that you can create and exchange. Catch my drift?

If you want to see one in realtime just hop on over to my site’s home page after you’re done reading this blog and right below the header you’ll find mine. It’s titled ‘4 Steps to Becoming A Confident & Successful Photographer”.

Alright, so now that we have a clear idea of what we’re working with, I want to teach you how to create one for your photography biz. Now look, you might be like, “Jess, I already have a freebie..”, and that’s amazing, I love it. BUT, 99.99% of the time, they can always be updated or reworked because there’s a lot more to a freebie than it just being “free”.

Let’s audit your existing freebie and go over what it should actually be doing in the next section. Cool?


freebie

 


 

What Your Freebie Should Be Doing for Your Biz

Whether or not you have an existing freebie, we need to make sure it does 3 important things. Remember, business is about building relationships, and if you can offer your potential clients something for free and of value, then you’ll start to earn their trust. People who trust you, hire you. Let’s dive in.

1. Your freebie needs to position you as an expert.

Now, I know you’ve heard this a million times, but we’re putting a different spin on it today. The way we’re going to build your expert persona is through a very special recipe called empathy and authority.

Before you even deliver the value, let your readers know that you understand the problem you’re about to help them solve & demonstrate why you’re qualified to help them solve it.⁠ So many times, I “opt-in” to a freebie and it’s just the free content, which is great because after all, that’s what I asked for. However, including a page or some copy before you deliver the goods is a great way to express empathy for the problem (that you’re about to help them solve), and demonstrate your authority.

Expressing empathy and demonstrating authority can look something like this:

freebie
This the very first page you’ll read when you download my freebie. In the second sentence, I immediately empathize with my photographer by telling her I know she’s feeling overwhelmed and burnt out trying to grow her successful photography biz.

Now hop down to the very last sentence for some authority. I tell her that because I’ve been exactly where she is right now and I’ve come out on the other side of it successfully, I’m now qualified to help her figure out how to set herself apart, focus on what really matters, and pursue her God-sized dream.

Boom! Empathy and authority on one beautiful page. Doesn’t it make you feel so much better when the person who is guiding you takes time to speak to what you’re feeling?

One last thing I want to mention in this section is if the content you’re about to share with them has given others incredible results – MENTION IT!

This will get them even more excited about you, and if your FREE content gets them results, they’ll have no trouble paying for your PAID services! This will also help build trust before they even hand you their credit card.

 


 

2. Share your USP (unique success proposition, in this case).

This piece of content is your chance to prove to your audience why and how you can help them become successful.

Now listen, I know you have a ton of value to share with your audience, but before you do, I want you to think about how you can share it with them in a way that makes it unique to you.

For instance, can you create and deliver your free content via a branded formula or system that is distinctive to you and your biz?

What I’m trying to say is a lot of photographers can craft up a posing guide and give it away for free, but can if you give your specific posing method a fun name, then you’ll be remembered for it!

Our customers associate our biz with solving a problem for them, so name your problem-solving solution freebie something that’ll stick, and then remember forever!


3. Last but not least it should QUALIFY your audience.

Woo, we could be on this topic for a minute, y’all, but I’ll stay off my soapbox and just get you the good stuff.

A lot of biz owners create a beautiful freebie, don’t think too much about the content, slap it on their website and IG profile, and hope as many people as possible sign up. After all, it’s one of the best ways to build your email list.

Here’s my spicy take on this: your freebie should be intentionally created for the audience you’re trying to attract and eventually work with.

For example, if you’ve niched your biz down to “elopement photographer”, then the goal of your freebie should be attracting clients who want to travel or elope for their wedding. Seems simple enough right? But so many people hyper-focus on creating something “free” that they forget all about who they’re trying to attract and build a relationship with!

Make it clear, and make sure it attracts and qualifies your ideal audience.

 


How to Create A Beautiful Freebie for Your Biz

 

Once you’ve decided on your freebie topic and written out all the content, it’s time to design. Your first option is handing it off to a designer. If you don’t know of one off the top of your head, you can always use freelance sites like Fiverr.

It’s basically a search engine for creative freelancers, and it’s affordable!

freebie

 

If you’d rather DIY your own, then I highly recommend using Canva‘s free service. They have tons of pre-designed templates to choose from, which makes plugging in your content simple. You can even upload your own branded photos, logo, colors, fonts etc. It’s a dream!

 

freebie

Alright, now it’s your turn to go out there and create the best freebie in all the land. If you implement these 3 simple tips then you’ll already be lightyears ahead of the business owners marketing themselves right now.

Remember: express empathy, demonstrate your authority, determine your unique success proposition, and make sure you keep your ideal customer in mind.

You’ve got this. Happy freebie creating!

 


 

Wanna work with me 1:1 to get my eyes on your photography business, and help you fuse your faith into your biz?

 

You got it, friend! Click the link below to schedule a discovery call to see if we’d be a good fit to work together! I’ll start prepping your strategy in a Google doc now! 😉🥂

 

freebie

 


 

Looking for more helpful photography tips? Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

 

Education

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K

Instagram Caption Formulas for Your Photography Business

When it comes to marketing your photography businesses online, Instagram is typically the first platform the photographers I coach reach for, and I don’t blame ‘em.

For me, Instagram is queen, and teaching my coaching clients how to market themselves on this platform is one of my favorite parts of what I do.

In my biz, I’ve seen amazing results from using the platform such as:

– building an amazing, engaged community
– connecting with photographers from all over the world
– creating relationships with my ideal clients from sharing my work
– landing and booking clients, and much, much more!

Plus, it’s a free way to market yourself! All you have to do is show up, right?

You’d think it’d be as simple as that, but what “showing up” really means is:

– Curating and editing content
– Batching that content
– Scheduling the content
– Oh, and …. writing the caption (my client’s least favorite)

And, as I photographer, I completely get it. We’re amazing at what we do – taking photos – not necessarily writing.

Psst, that’s OKAY! You don’t have to be amazing at everything just to show up and put your biz out there. So, if writing captions has been stopping you from showing up and sharing your amazing work on the ‘gram, I’m here to help ya out.

Keep scrollin’.


 

Instagram captions

 



My top 3 Instagram Caption Formulas for Your Photography Biz

 

Here’s a little secret about me: I actually love to write, but I don’t always have the time for it. So, if that’s you, too, then these formulas are about to save you all the time in the world. If you loathe writing captions, then you’re going to love these formulas even more. Either way, it’s a win-win.

And just in case you’re wondering if these formulas “really work”, they were recommended by a StoryBrand Certified Guide. So, if you’re a fan of all things StoryBrand, you know you’re in great hands. I’ve seen amazing results by using them, too! Just go take a peek over on ‘the gram so you can trust me when I say they’re tried, tested, and true.

Alright, let’s dive into the formulas so you can start writing engaging captions for your photography biz!

 



Instagram Caption Formula #1


[Make a scroll-stopping statement.] [Present a counter-intuitive way of thinking or new information.] [Engage them in the solution.] [Present the call-to-action.]

I actually used this formula in one of my most recent IG posts and it blew up, literally. I had more engagement and shares on this post than on previous posts with the same “look” when it comes to the photo content.

Instagram Caption

 

Take a look at how I opened the caption using the formula above.

Scroll stopping statement = I almost didn’t post this photo because…
Counterintuitive way of thinking = But I did, because…

And the formula flows on beautifully from there. Catch my drift?

We see a lot of these on Instagram, and it’s because it works! Grabbing your reader’s attention with a bold statement and following the formula produces great results. Give this one a try soon, and let me know how it goes!

 



Instagram Caption Formula #2 

 

[Make a statement of a commonly held belief/thought/experience.] [Intrigue with a solution.] [Provide a call-to-action to get it.]

 Before we dive in, here’s another example of how I used this formula in real life:

 

Instagram Caption

This caption formula is definitely one of my favorites because it presents such a beautiful paradigm shift for your readers and shakes up their mentality.

For my “make a statement of a commonly held belief or thought”, I used: Think you don’t have anywhere to take awesome photos for your brand or business…?

I went with this particularly because this is what so many of my clients struggle with no matter if they’re booking a session or on the other side of the lens as an actual photographer.

My “intrigue with a solution” started with a slightly snarky little “Think again 😉.”,… and into the solution we went.

Tell me you wouldn’t want to keep reading that?!

 



Instagram Caption Formula #3:

 

PAS (Problem + Agitate + Solution [Concisely present the problem or pain point with empathy.] [Remind them of how painful that problem really is.] [Provide your solution.]

This formula is my go-to because it’s an “oldie but a goodie” that gets the job done. Ya know what I mean? If all else fails and you need to get a caption up ASAP, this formula is your bread and butter, got it?

Here’s how it works:

Step 1: You present the problem.

Step 2: You agitate it by talking about how that problem makes them feel.

Step 3: Present your solution and save the day!

Boom. Here is it in action:

Instagram Caption


Now let’s break it down.

Problem: There’s a difference between work and productivity – did you know what?

Agitate: How many times have you busted your but allll day long… only to feel like you accomplished 1 of 10 things you were working on? (Oof, tell me that doesn’t hit you in the feels?!)

I even dig a little deeper into the next paragraph about unsent emails and unpaid invoices.

Solution: My entire productivity system! 

I’m tellin ya, it’s a piece of cake and it works every single time!

 



Put the Formulas to Work

Now that you have my top 3 IG caption formulas, I encourage you to put them to work asap.

If you post 3 or 4 days a week, rinse and repeat them through a cycle! The best part? No one will know! Formulas are amazing, friend. I hope this makes your caption-writing so much easier and more enjoyable!

Ya gotta send me a DM and let me know if it works, too, okay?

 



Wanna work with me 1:1 to get my eyes on your photography business, and help you fuse your faith into your biz?

 

You got it, friend! Click the link below to schedule a discovery call to see if we’d be a good fit to work together! I’ll start prepping your strategy in a Google doc now! 😉🥂

 

Instagram Caption

 


 

Looking for more helpful photography tips? Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

 

 

Education

Kaila & Caleb chose a secluded cabin in Broken Bow Oklahoma to exchange vows. Click here for all the intimate wedding or elopement inspo you need!

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Broken Bow, Oklahoma Intimate Wedding | Kaila & Caleb

Kaila & Caleb originally had plans to wed on the crystal clear beaches of Cabo San Lucas — but due to the unforeseen circumstances of a national pandemic, they had to have a last-minute change of plans, like so many have. They decided on an intimate wedding in Broken Bow, Oklahoma — and it was BEYOND perfect.

 

So basically, God knew what He was doing all along. 😉

 

Kaila & Caleb exchanged vows nestled in the serene woods of Broken Bow, Oklahoma in a beautiful cabin — surrounded by their closest friends and family, (and precious pup, Maverick!)

 

It was an honor and a privilege to be here, and I’m SO excited for this new adventure they’re embarking on as husband and wife, (and so stoked they chose to go ahead and make it happen.) Because at the end of the day, what matters most is that they’re married, and I truly believe it couldn’t have been more perfect. Honestly, if I could just photograph a Broken Bow intimate wedding every weekend for the rest of my career… I’d be happy. 🥂✨

 

Say hello to Mr. & Mrs. Caleb Zoda! 😍🎉

 


 


 

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Interested in booking your intimate wedding or elopement with JVP?

Why, I’d be PUMPED!! Click the button below to contact me & see if you can get on my books, you won’t regret it. 🥂✨

 

 

Intimate Weddings

Nurture Campaign

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Done-for-You Nurture Campaign for Your Photography Business (Part 2)

Last week on the blog, we talked about an extremely important part of your business’s marketing plan: your email list! We went over how to start one, my all-time favorite email marketing service provider, and more! If you haven’t read it yet, click here to catch up, and then head right back here so I can help you with the emails you’re going to send to that list aka your email nurture campaign 😉

Wanna know the truth about email lists, though? It’s going to sting a little so prepare yourself…

A lot of business owners are great at starting their email lists but terrible at actually sending emails to their list, making them look a bit inconsistent and untrustworthy.

Now, let’s press pause for a second so you don’t start feeling bad.

We’re all (including me) guilty of doing this, so if you felt that truth in your soul, don’t panic because I’m about to give you the jump-start you need to get back in the game and get excited about sending emails again!

Ya ready to build your welcome sequence? I thought so.

 


Nurture Campaign


 

Why Your Photography Business Needs A Nurture Campaign

 

So, you’ve created a beautiful freebie, popped it on your website, added it to your Instagram bio, and asked people to sign up in exchange for their email address so you can build that list. But how often have you kept in touch with them?

Once to deliver the freebie (and that was automated), right? It’s okay, it happens. 

But before we move on, I need you to know why sending consistent emails is such an important aspect of your marketing plan.

The main purpose of your email nurture campaign is to:

01. Introduce people to your brand in a personal way.

02. Add value to their lives and stay top of mind.

03. Help them get to know you as their go-to expert.

 

What a nurture campaign will do for your photography business:

01. Positions your brand as the authority in your industry.

02. Continuously reminds your audience of the problems your brand solves.

03. Offers (free) value to build reciprocity by solving problems & establishing trust.

Sounds amazing, right? It is! Email marketing is one of the best ways to book clients behind the scenes of your business without having to show up on Instagram and sell all the time. 

Not to mention, only 6% of your target audience sees your Instagram posts. 99% see your emails.

Okay, okay, I’m not going to keep you waiting any longer – let’s create your business’s nurture campaign.


Your Done-for-You Nurture Campaign (5-Parts)

 

Okay, so to get started, here’s what I want you to do.

Step 1) Open up your email marketing provider. Mine is Flodesk, and yes, I’m obsessed with it. Take a second to check it out if you’re not loving yours or are shopping around for a new one in general. (You can also save 50% off with my code: JVPHOTO)

OR you can use Google docs if you’d like, too. Either way, open up a blank document because we’re about to get to work.

Step 2) Use the topics below to create 5 emails to start your email nurture campaign.

Step 3) Rinse and repeat! That’s right, you can continue using this format to keep showing up in your future client’s inbox and win them over in no time!

Email 01: Your “freebie” delivery email

Yes, this is exactly what it sounds like. The email you send immediately upon your ideal client “opting in” to your freebie. Make it super simple and short and highlight whatever it is you’re giving them. I know you’ll be tempted to share your website, your social media handles, etc, but I promise you all they’re looking for is their free download.

So, give ’em just that. Don’t worry – you talk to them again soon 😉

Email 02: Introduction + add more value

This email introduces the way your brand is going to focus on solving problems for your audience by providing / pointing them to more value. Ex: free resources, blogs, etc – but make it strategic! Give them a nice “hello”, tell them what you do, how it can help them, and how they can get it! Invite them to hang out with you over on Instagram or any other social media channels, too!

It’s seriously that simple! Don’t overcomplicate it.

Email 03: Daily or weekly tips

This is a weekly or daily tip on how to solve specific problems related to your biz.

Make it simple – go with a theme.

‘Monday Motivation’ – can you encourage them in some way by telling them a story?

‘Tip Tuesday’ – give them a tip about posing or how to choose outfits to wear for their next shoot.

‘Wedding Wednesday’ – all my wedding photographers out there are gonna love this!

… see what I’m doing here?

Pro tip: Brainstorm at least 10 to 20 problems or objections your ideal client has when it comes to choosing a photographer, feeling confident in front of the camera, etc and draft up an email for each one. Boom, now you have at least a couple of months worth of material!

Email 04: Announcements

Pointing your audience to new blog posts, videos, podcasts, etc.

Yes, this is exactly what it sounds like, too. Simple and fun. Have a blog post or podcast? Let your email list be the first to know when it comes out! Email lists are fun because they’re all about building exclusivity!

 

Email 05: Sneak a strategic sales email

What do I mean by “strategic”? Glad you asked. You see, your nurture campaign isn’t meant to “hard sell” your clients on your services. It’s meant to add value to their lives and position you as their expert so that when they’re ready to make a buying decision, they choose you! But there are ways to “soft sell” to them.

Ex: Do you have a blog post with a “booking” option as your call-t0-action? Perfect! Tease it in the email and invite them to go read it. There’s no rule against sending them to a helpful blog post that might just result in booking a call 😉

Congrats! You have an email nurture campaign! Now I wanna see some emails going out so you can win your clients over like nobody’s business, okay? Questions? Feel free to leave a comment below!


 

Wanna work with me 1:1 to get my eyes on your photography business, and help you fuse your faith into your biz?

 

You got it, friend! Click the link below to schedule a discovery call to see if we’d be a good fit to work together! I’ll start prepping your strategy in a Google doc now! 😉🥂

 

Nurture Campaign

 


 

Looking for more helpful photography tips? Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

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Education

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How to Start An Email List for Your Photography Business (Part 1)

Starting an email list for the first time (or actually sending your list emails) can be daunting for most small biz owners, but it’s totally necessary if you want to grow behind the scenes. Email lists allow you to:

1) further position yourself as the expert
2) build brand awareness & stay top of mind
3) convert subscribers into paying clients

I don’t know about you, but all of the above is pretty dang exciting to me, and all the more reason to start an email list. I know you’re probably thinking, “That’s great Jess, I’d love to have all that, but how do I start?!” Don’t worry, I’m not gonna leave you hangin’.

Whenever I ask my 1:1 clients about their email list, I typically get these 3 questions (they’re probably the same ones you’re having right now, too):

Which platform should you use?

How do I get people to join my list?

What do I send them once they do?

Well, keep scrollin’ friend because today we’re answering all those questions, and by the time this blog post is over you’ll have an email list that’s ready to grow!

 



 

How to Start An Email List for Your Photography Business (Part 1)

1. Choose Your Email Marketing Platform

Full disclaimer, I’ve had an email list for years now and have used just about every email marketing platform there is with some of the most popular being Mailchimp and Convertkit.  (They’re linked if you’d like to check ’em out.)

However, I didn’t find the literal Cadillac of all email marketing platforms (in my humble opinion), until last year.

Enter: Flodesk.

Why Flodesk? I’m glad you asked. Flodesk, for many people, combines all the necessary functions of an email platform with the amazing aesthetics that email marketers (or anyone with an email list) have ever dreamed of having – and it’s hands down the most user-friendly platform you’ll ever use, especially if you’re a newbie.

Pssst: I wrote an entire blog post on why I switched from Convertkit to Flodesk along with all the reasons I love this new email platform if you wanna take a look!

 

email list

When you sign-up for Flodesk, they have a hassle-free 14-day trial period so you can test-drive the features and functions with an amazing learning and help center that will get you started and flowing in no time.

 

Oh, and did I mention their pre-designed plug-and-play email templates? Yeah. It’s incredible. If you haven’t sent an email to your list in a while because that blinking cursor staring back at you has nothing to say, these templates will help the words flow like honey.

email list

 

As you can see above, you can also search for the perfect email template based on your goal(s). Are you kidding me? That’s next-level email marketing right there.

If you’d like a more detailed blog post on my go-to email templates and how I set up my segments in Flodesk, drop a comment or DM me over on the ‘gram (that’s where I hang out the most ;)) and I’ll get it started!

I highly recommend you head on over to Flodesk after this post and give it a little test drive. If it’s love at first sight like it was for me, I have a 50% off code you can use that will knock your monthly subscription down to only $19/month.

Just use: JVPHOTO at checkout to save 50%

I know, I know, just when you thought it couldn’t get any better. Oh wait, it can. I forgot to mention that Flodesk is the only email platform that doesn’t penalize you (increase your payments) as your list grows. These facts alone make Flodesk a winner, winner chicken dinner, am I right?!

 


 

2. How to Get People to Join Your Email List

This is a question I get often, and the short answer is: you’ve got to talk about it.

Yep! Tell people you have an email list and what they can gain by joining!

Is it access to exclusive trainings?

Do they get to read your weekly blog post first?

Is it a special discount?

TALK ABOUT IT.

Here’s a pro tip: add talking about/ promoting your email list to your content calendar at least 2 to 3x a week that way you don’t forget it starts feeling natural to you!

Email lists are incredibly valuable, friend. About 6% of people will see what we post on social media. Every time you email a subscriber it pops up in their inbox. There’s no algorithm in an email inbox. This is important in order for your marketing to holistic and for you to build authority and trust by showing up more than just Instagram.

Okay, so what if you don’t have a freebie ready to go in order to entice them to join your list?

First of all, I recommend you create one. Brainstorm a list of ideas related to what you offer than you can give away for free and use a simple design tool like Canva to turn it into a PDF or ebook!

Here’s an example of mine:

email list

 

It’s a free download to help give photographers brilliant ideas for couple shoots. Sounds like something you might want, right?

That’s because I ask myself 3 questions when creating a freebie:

  1. Does it solve a problem for my clients?
  2. Is it extremely valuable – aka will they see a return or result after using it?
  3. Is it evergreen – aka can it live on forever?

If I can answer “yes” to those 3 questions, then I move on to the design phase of my freebie.

How do you promote your list if you don’t have time to create a freebie ASAP?

If you don’t have any extra time on your hands to create a freebie this week, simply offer people exclusive information. For instance, those who are on my email list get first dibs on blog posts (I send them an email as soon as a post goes live before social media gets to know). This is exclusivity, and people love to feel like they’re getting access to something before everyone else does. It’s like being part of a super-elite club!

Try it for yourself.

Will they get first access to your blog posts?

Do you dish out super juicy, helpful info that no one else (not even social media) gets?

 


 

3. What to Send Your Email List

This is the million-dollar question, but it’s almost the wrong one to ask first.

The first question should be: how often do I send my emails to my list?

I highly recommend sending an email at least once a week. The days of the monthly newsletter are gone, my friend. Sending a monthly newsletter when your competitor is sending a weekly email is a great way to become irrelevant in the mind of your dream client.

Get it?

So, set a goal for at least once a week and stick to it 😉

As far as what to send them, it’s completely up to you!

But, here’s a little gameplan I’ve come up with for you to help get the juices flowing:

Step 1) head on over to your Instagram.

Step 2) Scroll back about a month.

Step 3) Grab at least 4 to 8 of your favorite captions.

Voila! Turn those IG posts into emails! Mind blowin’, right? You’ve already written some emails!

*Make sure to spice them up a bit, no one wants to read word-for-word what you’ve already written. Add another tip or change up the the body a tad to give it a little bit of edge.

You can let your list know about blog posts you’ve written (if you write a weekly blog post, then boom, there’s your email) and help solve their problems (the DMs you get- turn those into emails!).

Alright, your turn – get to writin’!

 


 

Starting an email list for your business doesn’t have to be difficult. Just follow the 3 steps above and you’ll be hittin’ “send” in no time! I hope this post made it a little easier and a lot more fun. Let me know if you have any other email-related questions for me. As your biz mentor, I’m always willing to help you grow!

 

*Disclaimer: This blog post contains an affiliate link to be used for Flodesk. 

 


Wanna work with me 1:1 to get my eyes on your photography business, and help you fuse your faith into your biz?

 

You got it, friend! Click the link below to schedule a discovery call to see if we’d be a good fit to work together! I’ll start prepping your strategy in a Google doc now! 😉🥂

 

email list

 


 

Looking for more helpful photography tips? Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

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Education

unique selling proposition

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How to Develop A Unique Selling Proposition for Your Photography Business

If you’ve been marketing your business for any period of time, you’ve probably heard someone mention the term “Unique Selling Proposition” or USP.

 

Entrepreneur.com defines “USP” as:The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.”

 

Sounds important, right? And, it is. 

 

Look, friend, the market is a crowded place, so we have to uncover what sets you apart. I say that not to scare you, but to encourage you to dig a little deeper so you can become your ideal client’s first and obvious choice. There is plenty of room for us all to succeed, however, a crowded marketplace is even more of a reason to establish and know your biz’s USP. 

 

So, today, we’re going to dive in and make sure you have your USP nailed down. Grab your coffee and let’s get started!


 

 unique selling proposition

 


 

HOW TO ESTABLISH YOUR UNIQUE SELLING PROPOSITION

 

Unless you have a one-of-a-kind, never-seen-before product or service on the market, all business owners should take time to develop their business’s USP. It’s important for your business to stand out and apart from the competition so your target marketing can easily identify and choose you. So, you’re not alone in doing this exercise, in fact, you might even be ahead of the game!

 

When developing your business’s USP, you need to do 3 things:

1) Think like your ideal customer or client (we’ll refer to them as our IC from here on out).

2) Nail down what motivates your IC to make a purchasing decision/

3) Identify what really causes your IC to choose you over your competitors.

 



THINKING LIKE YOUR IC

 

Tell me if this is you:

– You can immediately jot down a list of 10 reasons why your product/service is the best in the marketplace and why you’d buy it.

– You know exactly why you (and others) need what you have to offer, after all, that’s what prompted you to start your biz.

While this makes total sense, we need to adjust our thinking here. While it’s great to be in love with your offer (you totally should be), it doesn’t help us because we’re not our IC.

Now, if you’re like, “but Jess, I really am my ideal client…”, I feel you, and that’s great – you have some killer insight, but it’s important to not just rely on your own insight. Relying on your own insight could cause you to miss a huge pain point that only you can solve or USP opportunities in the future.

 

So, let’s practice shifting our thinking by using our photography businesses as an example:

You might have started your photography biz because you believe couples deserve to have their memories captured.

 

BUT, the reason they keep choosing you over other photographers in the area is that you make them feel comfortable, confident, and more in love than they were when they first arrived.

 

Do you see what just happened? We developed a USP. This photography biz isn’t just selling couple’s sessions – they’re selling comfort, confidence, and love.

“Leave feeling more in love than when you first arrived.

Who wouldn’t want that kind of experience over and over again?

Your turn. What kind of experience do you provide for your ICs besides the service aspect of photography?

Brainstorming questions to help you better identify your unique selling proposition:

Do you help families feel more connected to one another?

Do you preserve lifelong memories?

Do you help brides have a seamless day because you help keep them on schedule?

 


 

KNOW YOUR IC’s BUYING MOTIVATIONS


When it comes to your IC’s motivations to purchase, think about their desires and feelings more than their “need”.

For instance, people don’t buy Kylie Jenner’s make up because it’s “better” than any other product in the marketplace. They buy it because they desire to look or feel like Kylie Jenner. She’s selling a sense of status and glam.

 

What do your ICs desire? Do they want to display a beautiful frame gallery on their wall so when people walk in they gush over how beautiful their family is?

 

Do they desire to show off their bump all over social media like the glowy pregnant goddess they are?

 

Think deeper than demographics like age, occupation, gender, etc, and get inside their minds.

 

A great book on this, especially if women are your IC, is Why She Buys by Bridget Brennan. 

 


WHY THEY REALLY CHOOSE YOU OVER THE COMPETITION

 

The best way to uncover why your IC is choosing you over the competition is through a survey. I always recommend that my clients survey their target audience so that they can better serve and understand their needs.

 

And, it’s so simple to do! Just create a Google Form (you can also use SurveyMonkey), and create questions around your service to collect better client feedback such as:

1. Why is hiring a photographer important to you?

2. Have you hired a photographer before me? What was your experience?

3. Do you enjoy the booking process? What are some things I could improve on?

You get the picture (see what I did there).


Surveys are incredibly helpful when it comes to marketing your offer and specifically being able to meet the needs of your IC. Plus, you’d be surprised by how willing people are to give you their opinions.




Now you have everything you need to thoroughly determine what your business’s unique selling proposition is. This is the fun part of business, friend. Sitting down with a cup of hot coffee or tea and really getting into the mind of your IC so you stand out like a fine wine in the marketplace – and you’ll be glad you did!

Wanna work with me 1:1 to get my eyes on your photography business, and help you fuse your faith into your biz?

 

You got it, friend! Click the link below to schedule a discovery call to see if we’d be a good fit to work together! I’ll start prepping your strategy in a Google doc now! 😉🥂

 

unique selling proposition

 


 

Looking for more helpful photography tips? Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

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Education

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How to Create An Elevator Pitch for Your Photography Business

Alright, let me paint the scene. It’s post-pandemic and you’re at a business networking event. You’re bouncing around the room making small talk and suddenly you get asked the dreaded question, “So, what do you do for work?”… and you internally panic. You rack your brain for a smooth elevator pitch, you know the one you always said you’d create for situations like this, but never did.

To cut the awkward tension, you utter, “Well, it’s complicated…”. Oof, you just lost them.

You see, the moment you told them what you do is complicated – their brain shut off. You just gave them a one-way ticket to tune out of this conversation because no one’s brain likes to break down anything past “it’s complicated”.

Can you relate? I can. Until I had enough of that mess.

Without further ado, let’s create an elevator pitch for your photography brand.

 


 

 


 

1. The Purpose of An Elevator Pitch

 

Marketing is an exercise in memorization. Everything our brand communicates to the world should help them remember who we are, what problem we solve for them, and the positive result they’ll experience once they engage our solution (aka hire us – woot, woot).

Therefore, we want to make it simple for our target market to memorize our brand, and an elevator pitch makes it super simple to do that.

Not only that, but it grabs people’s attention. For example, tell me which of these two answers you’re more interested in when asked the “what do you do question”:

a) I’m a brand photographer.

b) A lot of brands struggle to get high-quality photos of their products, which lowers their sales. I’m a brand photographer who specializes in…

B – the answer is B.

Now that’s an elevator pitch that roped you into a story and got you thinking. Can you imagine if the person you were talking to was a shop owner? They’d hire you in a heartbeat after rattling that elevator pitch off, and we didn’t even finish it.

Let’s get started!

 

2. Your 3-Part Elevator Pitch Formula

 

Part One: State the problem your client has.

Believe it or not, our clients buy solutions to problems. Therefore, opening your elevator pitch by stating a problem gets their attention.

What I want you to do is take a second and jot down all the possible problems your brand solves for your clients.

Let’s use the brand photography example from above.

Problem: A lot of brands struggle to get high-quality photos of their products, which lowers their sales.

Perfect. Remember, don’t overthink this.

 


Part Two: State your solution.

This is where you answer the “what do you do for work” question.

Solution: I’m a brand photographer who specializes in capturing product content.

Enter your solution here. This part might even help you hone in on who you really serve!

 



Part Three:
What are the positive results they’ll experience from working with you?

We’re about to paint a picture of success, you ready?

Positive Result: So that they can attract customers and increase their sales again.

Ooh, la la. Okay, elevator pitch – I see you.

 


 

Alright, now let’s put it together.

Imagine you’re back at the networking event. The dreaded question is asked, but this time you’re excited because you have a bomb elevator pitch. Read this aloud and see just how powerful it feels!

Ready? Aaand, go:

A lot of brands struggle to get high-quality photos of their products, which lowers their sales. I’m a brand photographer who specializes in capturing product content so businesses can attract customers and increase their sales again.

*drops mic and casually pulls out a business card*

 


 

3. Where to Use Your Elevator Pitch

So, besides droppin’ mics at networking events, where else can we use this amazing elevator pitch of yours? I’m glad you asked.

Here are my favorite places to “place” my elevator pitch:

  • On my business card
  • In my email signature
  • My Instagram bio
  • Marketing materials

Now, remember, you can alter, shorten, or condense it for any of these purposes. The point is, having this baby ready to go makes you feel more confident, look more put together, and come off as a gal with a serious solution because you know how to work a problem (and a room, am I right?).

And, if marketing is an exercise in memorization – this is a great way to help people memorize what you do. The more places you put it, the better!

Questions? Send me a DM – better yet – send me your elevator pitch! 😉

 


 

Wanna work with me 1:1 to get my eyes on your photography business, and help you fuse your faith into your biz?

 

You got it, friend! Click the link below to schedule a discovery call to see if we’d be a good fit to work together! I’ll start prepping your strategy in a Google doc now! 😉🥂

 

Working From Home

 


 

Looking for more helpful photography tips? Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

 

Education

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