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K

3 Little Known Local Photography Strategies

It’s uncommon that someone becomes a photographer because they love business – they do it because they love photography. The catch? Not all photographers are innately good at business; and more specifically – marketing. Yet in order to run a successful photography business, photography strategies are necessary. 

Because running a photography business is, in most cases, a local thing – we’ve got to put some effort into marketing our business if we want it to truly grow. 

 


 

Local Photography Strategies

 


 

3 Little Known Local Photography Strategies

 

1. Collaborate with well-known businesses (or individuals) in your town.

 

Oftentimes we think we have to do it alone. That we have to grow our businesses by ourselves and that others can’t help – usually because we don’t want to bother them with it. But what if there was a way to not only have someone help you grow your business, but you bless them in return? 

 

Two words: strategic partnership. Be smart about who you’re choosing to help, and make sure you’re both getting something out of it. Choose someone who is in front of your ideal clientele everyday, (or at least has high chances of it.) Offer to do some brand or family photos for them, (or whatever type of photography you specialize in.) That way, not only will your photos bless them, but they’ll be able to reach their audience. On top of that, whenever photography is brought up around them (the business owner you’re helping,) – they’ll immediately think of you! You’ll be top of mind because they’ve actually worked with you before, and can speak from a place of experience. Word of mouth marketing is, and will always be – your strongest suit! 😉 

 

2. Actually tell people you’re a photographer. 

 

This strategy is severely underrated, and often overlooked. Find ways to tell people you’re a photographer. Go out of your way to create natural segways into that conversation, or other conversations that could revolve around your business. We have hundreds of opportunities each day to market our businesses face to face: in the grocery store, in restaurants, at the gym, when we’re shopping, etc. 

 

Begin researching and crafting your elevator pitch, because once you bring up that you’re a photographer, it’s ideal for the conversation to actually lead to a sale But if not, even just a good connection is great! 

 

3. Utilize geotags & location-based hashtags on Instagram. 

 

Just because social media is an online tool, doesn’t mean it can’t serve a purpose in your local marketing strategy. All you have to do is be strategic on the type of hashtags you’re using! Try using a mixture of location-based hashtags, along with some broader, industry-specific ones. An example of a location-based hashtag would be (for me) #texarkanaphotographer, and an industry-specific one could be #elopementphotographer #intimateweddingphotographer or #risingtidesociety. You’re able to use up to 30 hashtags in a post, but I recommend staying between 11-12 that are super strategic and relevant to the photo. 

 

Since implementing a location-based social media strategy in my business, about 90 percent of my inquiries come from Instagram! So I’m proof that it works, you just have to be consistent with it. 

 


 

Are you having trouble marketing your photography business? Don’t worry, I gotchu boo. I hop on the phone with photographers every week that need that “kick-start” in their business, for free! Usually they’re to see if we’re a good fit for a one-on-one mentorship, but you don’t have to go through with that; you can get my top tips with no strings attached! Interested? Just click the button below and snag a time that works best for you, I’d LOVE to meet you and “nerd out” over all things photography biz! 

 


 

Looking for more helpful photography tips? Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

 

Education

read post

K

3 Little Known Local Photography Strategies

It’s uncommon that someone becomes a photographer because they love business – they do it because they love photography. The catch? Not all photographers are innately good at business; and more specifically – marketing. Yet in order to run a successful photography business, photography strategies are necessary. 

Because running a photography business is, in most cases, a local thing – we’ve got to put some effort into marketing our business if we want it to truly grow. 

 


 

Local Photography Strategies

 


 

3 Little Known Local Photography Strategies

 

1. Collaborate with well-known businesses (or individuals) in your town.

 

Oftentimes we think we have to do it alone. That we have to grow our businesses by ourselves and that others can’t help – usually because we don’t want to bother them with it. But what if there was a way to not only have someone help you grow your business, but you bless them in return? 

 

Two words: strategic partnership. Be smart about who you’re choosing to help, and make sure you’re both getting something out of it. Choose someone who is in front of your ideal clientele everyday, (or at least has high chances of it.) Offer to do some brand or family photos for them, (or whatever type of photography you specialize in.) That way, not only will your photos bless them, but they’ll be able to reach their audience. On top of that, whenever photography is brought up around them (the business owner you’re helping,) – they’ll immediately think of you! You’ll be top of mind because they’ve actually worked with you before, and can speak from a place of experience. Word of mouth marketing is, and will always be – your strongest suit! 😉 

 

2. Actually tell people you’re a photographer. 

 

This strategy is severely underrated, and often overlooked. Find ways to tell people you’re a photographer. Go out of your way to create natural segways into that conversation, or other conversations that could revolve around your business. We have hundreds of opportunities each day to market our businesses face to face: in the grocery store, in restaurants, at the gym, when we’re shopping, etc. 

 

Begin researching and crafting your elevator pitch, because once you bring up that you’re a photographer, it’s ideal for the conversation to actually lead to a sale But if not, even just a good connection is great! 

 

3. Utilize geotags & location-based hashtags on Instagram. 

 

Just because social media is an online tool, doesn’t mean it can’t serve a purpose in your local marketing strategy. All you have to do is be strategic on the type of hashtags you’re using! Try using a mixture of location-based hashtags, along with some broader, industry-specific ones. An example of a location-based hashtag would be (for me) #texarkanaphotographer, and an industry-specific one could be #elopementphotographer #intimateweddingphotographer or #risingtidesociety. You’re able to use up to 30 hashtags in a post, but I recommend staying between 11-12 that are super strategic and relevant to the photo. 

 

Since implementing a location-based social media strategy in my business, about 90 percent of my inquiries come from Instagram! So I’m proof that it works, you just have to be consistent with it. 

 


 

Are you having trouble marketing your photography business? Don’t worry, I gotchu boo. I hop on the phone with photographers every week that need that “kick-start” in their business, for free! Usually they’re to see if we’re a good fit for a one-on-one mentorship, but you don’t have to go through with that; you can get my top tips with no strings attached! Interested? Just click the button below and snag a time that works best for you, I’d LOVE to meet you and “nerd out” over all things photography biz! 

 


 

Looking for more helpful photography tips? Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

 

Education

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K

How To Use Lightroom Mobile to Edit Your Photos

lightroom mobile

 

 


 

Today, we’re chatting all about editing photos on Lightroom mobile. I know how overwhelming editing photos can be because there’s seriously SO much to it, (and you’re probably also lowkey stressing if you’re even doing it right,) but – I’m hoping to simplify the process for you today! 

 

GETTING STARTED:

 

  • Download the app on your phone called “Lightroom,” it has a dark blue and light blue logo! Once you’ve downloaded the app and created an account (it’s free,) you’ll be ready to import photos and start editing. You can either take photos with your native iPhone camera, or you can take photos through the Lightroom app. I recommend taking them through the Lightroom app, because you can actually take a raw photo that way! Let me elaborate on that a bit, because I’m sure that’s a foreign term to you! 

 


 

RAW VS. JPEG:

 

A raw photo is a photo in which all of the internal camera settings haven’t been compressed into the image, and because they haven’t, it gives you much greater creative control over all of the settings inside the image. 

 

A JPEG would be the compressed version, meaning you can’t get inside that type of file and tweak it the same way you’d be able to tweak a raw one. You could also think of it like a .zip file on your computer. If you have a zipped Photoshop file for instance, you aren’t able to go inside of it and tweak the image, changing the colors and adding filters. But if you have an unzipped, working version of a Photoshop file (a .psd) then you can! 

 

When you’re in the Lightroom app and want to take a photo, click the blue camera button at the bottom right of your screen. That will launch the camera portion of the lightroom app, and then at the top of your screen you should see the letters “DNG.” If you click them, you will see the option to alternate between DNG and JPG format, (but we want to keep it on DNG because this means it’s a RAW file format, so we get all of that creative control I was talking about.)

 

You can either take your own photo, or import one from your camera roll! If you take one now, you’ll just have a bit more control when editing as it will be a raw one, and one from your camera roll will be a JPG – but totally feel free to do either! 

 

Now, I understand you may not already have presets on your phone, and that’s totally okay! I’m just going to get you started with learning how to edit and use the lightroom app, so that when you’re ready to purchase a preset, (or create your own) you’ll feel a bit more comfortable maneuvering around inside of the app. When you do have your presets installed and loaded into lightroom, you’ll be able to access them under the presets area (if you hold your finger over the icons at the bottom of the screen and scroll to the far right you’ll see it,) but for now, we’re just going to focus on using the different features already located inside the Lightroom app! 

 

Once you’ve selected a photo to edit, you’ll see buttons at the bottom for all the different tools accessible in the Lightroom app. Your photo doesn’t have any edits applied to it yet, so it’s probably rather dull and lifeless at the moment! But, we can quickly change that using these tools at the bottom. 

 


 

THREE TOOLS I USE MOST:

 

There are three different categories of tools I use the most, the one that says “Light” with the sun icon, the one that says “Color” with the Temperature icon, and one that’s located inside of the “Color” one that says Mix with a circular rainbow icon. Inside each of these buttons is where you’ll make adjustments that start to make your images POP. 

 

 

  • Light

 

 

Once you click on the button that says Light, you’ll see multiple sliders, (and even more if you scroll down!) In order, you’ll see exposure, contrast, highlights, shadows, whites, and blacks. 

 

Exposure changes how bright or dark the image is overall. I’m usually always bumping this up to around 0.25 or 0.50 (which in photography terms would be either a quarter or a half of a stop, but I won’t get too technical today!)

 

As far as contrast goes, I personally choose to add contrast to a photo not by using the contrast slider, but by lowering the shadows and the blacks and bumping up the highlights and the whites. I do this because sometimes when you go to add contrast using the contrast slider, it can add in some funky hues to your image, especially to skin tones – and we don’t want that! 

 

 

  • Color

 

 

I’m always adjusting the temperature, which determines how warm or cool the photo is. It totally depends on the photo whether I want it warmer or cooler, so there isn’t ever a set number I’m putting it on here. I just use my eye to judge it! 

 

Next is the tint, which determines how strong the magenta or green tones are in the image. Again, it’s totally dependent on the photo and the light it was taken in. 

 

However, if you’ll adjust the sliders to the far right and the far left (I recommend doing this for both the temperature and the tint), you’ll see what exactly they’re affecting, and you’ll be able to find a spot that looks right to you for the image! 

 

I’m not usually ever adjusting the vibrance or saturation, unless I’m pulling it back. I’m NEVER adding to it, but again – that’s just a personal preference. Go ahead and move these around to see what they do, so you can decide what looks right for you! 

 

 

  • Mix:

 

 

The mix area on Lightroom mobile is where your HSL sliders lie, (HSL stands for hue, saturation and luminance.) By adjusting these sliders, we can edit just one color in an image, without affecting the image overall. 

 

If you’re working inside of your own Lightroom right now, go ahead and choose one of the colors (just make sure the color you choose is actually present in your photo,) and then move each slider around to see what it does! (If you choose purple but there isn’t any purple in your image, then you won’t be able to see what it’s actually doing.)

 

A prime example of when I use this feature is to adjust the greens in my images. If you’ve seen any of my work, you’ll notice the greens look a little different than in real life. Not by a ton, but just by a bit. I’m personally drawn to a slightly desaturated green, and I shift the hue towards the aqua. Green grass (or trees) often also register in Lightroom as yellow, so I also have to go and desaturate the yellows and push the luminance up on those! 

 

  • Keep in mind if you’re applying a preset, (which we’ll get to in a minute,) you’ll want to apply the preset first and then make all of these adjustments, otherwise the preset will override everything you just did! 

 


 

A NOTE ABOUT PRESETS:

 

Presets are just that, a pre-set set of settings. They apply all of the settings that the creator (whether that’s you, or someone else,) made to the image. 

 

That being said, presets are almost never a one-size fits all kinda thing. 

 

They almost always have to be adjusted, because every photo is different, and is shot in a different environment. Therefore, every photo requires a different level of tweaking. But the benefit to them, is that they help you to develop a consistent feel to your images and your portfolio, (or even just your instagram feed!)

 

Let’s use greens for an example. I have a photo I’ve taken in the woods in Texas, a photo from the beaches in Hawaii and another from the jungles in Japan. By using presets, I’m able to make sure that the greens in each of these different environments all match, which helps them to look good beside each other in my portfolio! Had I not tweaked them to match, they wouldn’t look as good being shared together on my instagram feed!

 


 

CREATING YOUR OWN PRESET:

 

You can actually create your own presets in the Lightroom mobile app. After you get done making all of your edits to your photo, just click the three dots at the top right of the screen, and then click “create preset.” You can title it and create a group for it, and also click which adjustments you want to be included in the preset. 

 

Once you’ve created your own preset, it’ll show up under the presets button that’s located in the tools at the bottom, to the far right. You could also purchase presets, and then follow the installation instructions that should be included with the purchase – and you’ll be able to place them there beside your own presets in the LR mobile app as well! 

 

In full transparency, there will definitely be a difference between the presets that you create for yourself, and ones that you purchase from a photographer (or someone who really knows how to edit and alter photos.) 

 

In order to create the look you may be drawn to, it takes more than just the edits we chatted about today, because we’d need to go deep into color theory and the RGB curves, and that would take me a long time to walk through with you! But that’s the plus side to purchasing presets and then tweaking those, is that they do it all for you, and then you just have to learn how to tweak their preset! 

 


 

COPYING & PASTING: A LIFE-SAVING TRICK

 

The copy & paste feature in Lightroom is an absolutely game-changer. Let’s say you have multiple photos that were all taken back to back or taken in the same area. With the copy and paste feature, you’ll be able to copy the adjustments and edits that you made to one image and paste them to the next. 

 

You can do so by clicking the button at the top right with the three dots, click “copy settings” and then swipe over to your next image, click the same three dots, and hit “paste settings.”

 

Once you’re ready to get your images out of lightroom mobile and into your camera roll, you’ll click the arrow at the top that’s pointing up, and then click “save to camera roll.” You can choose which size, either small or maximum available, and then it’ll save into your camera roll – easy peasy!  

 


 

ADDITIONAL TOOLS + RESOURCES:

 

 


 

 

lightroom preset

 


 

 

Looking for more helpful photography tips? Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

 

Education

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K

Intimate Backyard Texarkana Wedding

He held the crumpled piece of paper in his hands, trembling as he read it to her. Fighting back tears, he cleared the lump in his throat — a byproduct of emotions built up over the waiting season leading up to their wedding. Tucked away from friends and family before the wedding ceremony commenced, he exposed the deepest parts of his soul — vulnerably and gracefully handing the key to his heart, to her.

See, his heart had been broken before, but standing beside him – was redemption. A real-life example of God’s restoration power at work. 

The sound of his voice immediately calmed her nerves. She was safe. She was finally home.

The tension in the air was thick, yet fluid. I’d felt this before. It wasn’t uncomfortable, it was anointed. It was Holy Spirit.

We were standing on Holy Ground.

Though a barn wall stood between them in this moment, their hearts were adjoined. Nothing could separate them.

With each passing sentence, we slowed our movement, exhaling and soaking in the peace only Jesus could bring to a moment so powerful. We bowed down to the One who brought them together – standing in complete reverence to the King of Kings.

A prayer his mother spoke over him in the womb had come to fruition today. Heaven and earth had aligned; a true testament to the importance of steadfastness, obedience, and faithfulness in the Christian walk. This wasn’t just any marriage, it was a marriage built on the foundation of God – the way marriage was always intended to be.

Lenzie & Nathan’s Texarkana wedding took place in the backyard of her parent’s home in Queen City, Texas – a quiet and intimate countryside estate. With their friends and family surrounding them, they promised to love each other, and put each other first on this beautiful journey they were about to embark on.

 

I now present to you, Mr. & Mrs. Nathan Cobb…


Nathan & Lenzie exchanged vows at Lenzie's parents' countryside estate. Click here to experience an intimate backyard Texarkana wedding! 

 

 


 


TEXARKANA WEDDING CREATIVE TEAM:

floral design: Carmon Gauldin at The Hummingbird Flower Shoppe and Boutique

venue: lenzie’s parent’s backyard • bride’s dress: gracyn elizabeth bride in Texarkana Tx • bridesmaids dresses: Amazon • cake: Robin Hamnett’s Cakes, Atlanta Tx • catering: Chick-Fil-A, Texarkana TX • dj: Derek Jenkins • groom’s ring:  ShopWoodenWear on Etsy • Engagement ring: Micah’s Jewelers Texarkana, TX • groom & groomsmen suits: gracyn elizabeth bride • hair & makeup: Micheyla Nealy • officiant: Rev. Jep Cobb • photographer: Jessica Vickers Photography in Texarkana, TX • videographer: Chase Morris, Hot Springs Arkansas

Couples

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K

How I Book 9 Out Of 10 Client Inquiries Every Time

Nothing is worse than responding to client inquiries by sending out your pricing and getting crickets in return. Isn’t that so frustrating!? It almost feels personal. You may feel like you just weren’t good enough for them to book with you, or that maybe you were just too expensive. Whatever the case, it’s just frustrating when you don’t book someone who was originally excited and interested in working with you. 

 

 

How I book 9 out of 10 client inquiries every time

 

 

Let’s start with the basics. Two truths. 

 

1.) People don’t buy what you do, they buy why you do it. 

 

2.) People need to feel heard, seen, and valued in order to shell out serious cash for something.

 

If you can grasp these two foundational truths and implement them in your biz, you’re already way ahead of the game. But that’s the key, we have to actually implement these things in order for them to work for us and increase not only the impact of our business, but our income as well. 

 

So what does that look like? Here’s my top three tips for actually closing the sale on more client inquiries.

1. Create a bomb questionnaire.

 

The worst thing you can do is respond immediately to a generic inquiry with your pricing .pdf, a short line along the lines of, “I’m so honored you reached out! I’ve attached my pricing below. Let me know if you have any questions, and I look forward to working with you!” … and then just wait for a response. 

 

Sure, you may book some work that way; but it’s definitely not the most efficient way to close the deal – in my opinion. I value personal relationships, and I’d really appreciate a photographer getting to know me, my heart, and my ideas for the session – instead of just shoving a pricing .pdf in my face and then waiting for a payment. 

 

A way to avoid this scenario, is by creating a questionnaire that asks a few strategic questions. These questions should be crafted in a way that allows you to build connection points off of. Somewhere between 5-7 is good, but I wouldn’t do more than that because we want to keep it simple. If there are too many, they may get overwhelmed and not answer, and then they’ll forget to ever submit it in the first place; causing you to lose the sale before you’ve even given them your pricing.

 

Some questions I ask in my questionnaire include, “What’s you guys’ story? How did you guys meet & how did he propose?” “What are ya’lls favorite foods?” and things like that. That way, they get to share some personal things with me that allow them to think back into their story and savor those moments, (which in turn gets them to feel those butterflies again!) In doing so, they’ve now associated communicating with me – with that butterfly feeling. Bingo. 😉 

 

2. Use a Honeybook brochure or a digital magazine to send over your pricing – and put the value on the EXPERIENCE, not the price.

 

If you’ve never used Honeybook before, I’m about to change your LIFE. Honeybook is how I keep my sanity. It’s seriously such a Godsend for my biz. I have an entire post all about how I use Honeybook in my photography business workflow right here. But in short, I use Honeybook for all of the following:

 

  • Organizing all of my projects with clients so I always know where I’m at
  • Communicating with clients, from initial inquiry all the way to the testimonial request
  • Sending out pricing
  • Sending proposals (the contract and invoice all wrapped up in one document)
  • And tons more

 

When using a brochure or digital magazine, (versus just a one page .pdf of your pricing,) it allows for an all-around better experience for your brand. You have the opportunity to really expand upon your products and services, and even give insight into what working with you is like.

 

3. Follow up.

 

I highly recommend following up if someone didn’t respond after sending out your questionnaire or pricing info. 

 

People get busy, and sometimes they truly do just forget to respond! By reaching out again, it shows that you care and want to get them on your schedule if they still want to work with you. I’ve booked jobs just by following up, so I promise it does work! 

 

When following up, be sure to use verbiage that really shows how you’re there for them and would love to support them however you can! They’re probably busy, so the more you can do for them – the better. We want to be a blessing and a beautiful addition to their life, that’s what creates raving fans, (and personal word-of-mouth marketers for our business.)

 

Do you have trouble booking more photography clients? Wishing somebody could come in and “Marie Kondo” your biz, and figure out what’s working and what’s not? I gotchu. 

 

Snag a free strategy call with me! It’s easy peasy, just click here (or the image below,) and snag a time slot that works best for you! It’s 30 minutes, and I power-pack it with actionable, tangible tips. The best part? We’ll create you a strategy that works best for right where you’re at – right now. You ready? Let’s do this! I can’t wait to chat with you!

 

How I book 9 out of 10 client inquiries every time

 


 

Looking for more helpful photography tips? Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

 

Education

read post

K

How I Book 9 Out Of 10 Client Inquiries Every Time

Nothing is worse than responding to client inquiries by sending out your pricing and getting crickets in return. Isn’t that so frustrating!? It almost feels personal. You may feel like you just weren’t good enough for them to book with you, or that maybe you were just too expensive. Whatever the case, it’s just frustrating when you don’t book someone who was originally excited and interested in working with you. 

 

 

How I book 9 out of 10 client inquiries every time

 

 

Let’s start with the basics. Two truths. 

 

1.) People don’t buy what you do, they buy why you do it. 

 

2.) People need to feel heard, seen, and valued in order to shell out serious cash for something.

 

If you can grasp these two foundational truths and implement them in your biz, you’re already way ahead of the game. But that’s the key, we have to actually implement these things in order for them to work for us and increase not only the impact of our business, but our income as well. 

 

So what does that look like? Here’s my top three tips for actually closing the sale on more client inquiries.

1. Create a bomb questionnaire.

 

The worst thing you can do is respond immediately to a generic inquiry with your pricing .pdf, a short line along the lines of, “I’m so honored you reached out! I’ve attached my pricing below. Let me know if you have any questions, and I look forward to working with you!” … and then just wait for a response. 

 

Sure, you may book some work that way; but it’s definitely not the most efficient way to close the deal – in my opinion. I value personal relationships, and I’d really appreciate a photographer getting to know me, my heart, and my ideas for the session – instead of just shoving a pricing .pdf in my face and then waiting for a payment. 

 

A way to avoid this scenario, is by creating a questionnaire that asks a few strategic questions. These questions should be crafted in a way that allows you to build connection points off of. Somewhere between 5-7 is good, but I wouldn’t do more than that because we want to keep it simple. If there are too many, they may get overwhelmed and not answer, and then they’ll forget to ever submit it in the first place; causing you to lose the sale before you’ve even given them your pricing.

 

Some questions I ask in my questionnaire include, “What’s you guys’ story? How did you guys meet & how did he propose?” “What are ya’lls favorite foods?” and things like that. That way, they get to share some personal things with me that allow them to think back into their story and savor those moments, (which in turn gets them to feel those butterflies again!) In doing so, they’ve now associated communicating with me – with that butterfly feeling. Bingo. 😉 

 

2. Use a Honeybook brochure or a digital magazine to send over your pricing – and put the value on the EXPERIENCE, not the price.

 

If you’ve never used Honeybook before, I’m about to change your LIFE. Honeybook is how I keep my sanity. It’s seriously such a Godsend for my biz. I have an entire post all about how I use Honeybook in my photography business workflow right here. But in short, I use Honeybook for all of the following:

 

  • Organizing all of my projects with clients so I always know where I’m at
  • Communicating with clients, from initial inquiry all the way to the testimonial request
  • Sending out pricing
  • Sending proposals (the contract and invoice all wrapped up in one document)
  • And tons more

 

When using a brochure or digital magazine, (versus just a one page .pdf of your pricing,) it allows for an all-around better experience for your brand. You have the opportunity to really expand upon your products and services, and even give insight into what working with you is like.

 

3. Follow up.

 

I highly recommend following up if someone didn’t respond after sending out your questionnaire or pricing info. 

 

People get busy, and sometimes they truly do just forget to respond! By reaching out again, it shows that you care and want to get them on your schedule if they still want to work with you. I’ve booked jobs just by following up, so I promise it does work! 

 

When following up, be sure to use verbiage that really shows how you’re there for them and would love to support them however you can! They’re probably busy, so the more you can do for them – the better. We want to be a blessing and a beautiful addition to their life, that’s what creates raving fans, (and personal word-of-mouth marketers for our business.)

 

Do you have trouble booking more photography clients? Wishing somebody could come in and “Marie Kondo” your biz, and figure out what’s working and what’s not? I gotchu. 

 

Snag a free strategy call with me! It’s easy peasy, just click here (or the image below,) and snag a time slot that works best for you! It’s 30 minutes, and I power-pack it with actionable, tangible tips. The best part? We’ll create you a strategy that works best for right where you’re at – right now. You ready? Let’s do this! I can’t wait to chat with you!

 

How I book 9 out of 10 client inquiries every time

 


 

Looking for more helpful photography tips? Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

 

Education

read post

K

How To Find Your Photography Business Purpose


 

I wasn’t always able to pinpoint why I was a photographer. I just thought I did it because I loved everything that came with it; the glamour, the fabulous photos, the interaction with people, etc. But the truth is, all that was surface level reasoning. The real reason I became a photographer was much deeper, it just took a little digging before I found my business purpose.

 

If we’re going to market our photography businesses right, we need to dig deep into this “why” thing. I’m sure you’ve heard it a million times, and you may be trying to skip over this because you don’t want to put in the work to find it. I get it. 

 

But friend, you can’t outsource your push ups – and this part of your businesses’ messaging can be what makes or breaks it. It’s DEFINITELY what will make you stand out from everyone else, so if you’re trying to do that (ahem – which you should be) – don’t skip it. 

 


 

business purpose

 


 

I like to think of the process of finding your why to be a lot like digging a well. (I live in the south and was raised on well water – so maybe my redneck’s starting to show – but listen up.) 

 

The process of digging isn’t fun. It’s time-consuming, and you’re bound to break a sweat. But once you reach the water, everything just begins to flow – with much less effort. You can send buckets down into the well, and keep pulling up water. 

 

This water resembles your creativity; your images, your captions, your website copy, your blog posts – all of it. It’s whatever comes out of you that will go into your business. 

 

But you won’t ever reach it if you don’t get your hands dirty and start to dig.

 

Without finding your why, you’ll just be taking a shovel to multiple areas on the surface of the soil, never making any true progress with building your brand. In other words, you’ll just be building a piecemeal-ed brand that doesn’t have any true depth to it.

 

Something tells me you want depth, and probably also wanna work a lot less hard at coming up with things to say and ways to market your business. Right!? 

 

There are so many reasons why you should know the reason you chose to become a photographer in the first place, in fact; it’s detrimental to the success of your business and marketing efforts. But don’t worry, I’m going to walk you through how to find your photography business’ purpose. So take a deep breath, and get ready to reminisce. 

 



How To Find Your Photography Business Purpose

 

1. First and foremost, know that your why is not money.

 
If it was, you would’ve chosen to be something else. (Like a teacher, painter, copywriter, or a graphic designer.) What made you choose photography specifically? This should begin to trigger some thoughts, so jot them down. It’s okay if it’s messy, just get it on paper. 

 

If you’re like most of my mentoring clients – it’s confidence. Either you didn’t have a lot of it growing up (raises hand,) or you just genuinely love building it in others – or maybe both! I’m not saying that confidence has to be your reason, it’s just super common among the photographers that I work with one-on-one!

 

2. Understand that your why is usually a combination of your calling, your core values, and the impact you want to have on the world.

 

Here are some questions to ask yourself to get you thinking:

 

  • Would you do it if you couldn’t be paid for it? Why so?

 

 

  • What’s the legacy you want to leave behind?

 

 

  • What’s your favorite part of working with your clients?

 

 

  • What are you naturally good at?

 

 

  • What do others say you’re good at?

 

 

  • What comes easy to you?

 

 

  • What are the issues you fight for? What are you an advocate of?

 

 

3. Read the answers to the questions above, and see if you can circle any overlaps or recurring themes.

 

For me, the common themes are faith, calling, purpose, connecting with people and building their confidence, making others feel comfortable while also calling them up to greater purpose, empowering them, adventuring with them and soaking in God’s creation, etc. They’re all centered around the legacy I want to leave behind, and that’s what fuels the “why” behind my business. 

 

4. See if you can turn the common themes into a rough-draft mission statement.

 

Here’s mine for example: “JVP is on a mission to spread the Gospel through capturing the beauty of creation, and helping her clients unleash the confidence they need to pursue their calling.” 

 

Inside this statement, you’ll see my love for faith, photography, creation, building confidence, and spurring my clients on towards their calling. It’s all up in there! 

 

5. Use this mission statement on your website, social media, bio, etc.

 

The beautiful thing about knowing your why is being able to use it. Once you know what you stand for, and why you do what you do – you’re able to communicate that effectively throughout all of your copy, (i.e your social media channels, website, etc.) 

 

Once you do so, (here’s the super cool part) – you’ll naturally start to attract your ideal clients, because they’ll share the same values as you! Cha-ching! It becomes such a natural and easy process, and by doing the hard work just ONE time, you’ll have a plethora of “why” reasoning to pull from when it comes time to get your hearts’ mission out into the world, and start to reel in clients that align with it! 

 

Have any questions about finding your why? Drop ‘em below in the comments, I’d be stoked to lend a hand! 

 


 

Struggling with feeling confident while running your photography business? Download my free guide “4 Steps To Becoming A Successful & Confident Photographer” right here! (It’s gold friends!) 

 



Looking for more helpful photography tips?
Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

         

 

Education

read post

K

How To Choose The Best Location For Your Photo Session

Oh, locations. As photographers, we either love finding them, or dread it; it depends on the day right? I hear from other photographers all the time how much they dread finding locations, (or they just don’t even know where to start with scouting a location that would actually work for a session.)

So, without further ado, I’m going to give you my best tips on how to choose the best location for your photo session.

 


 

How To Choose The Best Location For Your Photo Session

 



HOW TO CHOOSE THE BEST LOCATION FOR YOUR PHOTO SESSION:

1. Pick one that stands out.

It sounds so simple, but if you want your images to stand out, (like we all do,) then please make sure you’re not just swiping locations from other photographers around you. To be honest, people copy my locations ALL the time, and that causes me to need to find new ones on the regular. But the deeper issue is that it starts to make all the work look the same in your area. Therefore, it’s super important you’re always scouting new locations to take your clients to. Make it a priority. I PROMISE your clients will notice and will so deeply appreciate your effort!


Pro tip: Go for a drive and use Google Maps to create a list of potential photoshoot locations, then drop pins every time you come across a spot that you love. This way, you’ll always have a running list of spots to choose from!


Simply put, stay original to stay ahead of the curve.

 

2. Listen to your client first.

I know we all want to create work that just screams “I’m totally an insta worthy shot.” But, it’s important that we’re not projecting our wants and needs to further the agenda of our photography businesses’ growth onto our clients; because this is about THEM – not us. 

Sometimes a location may be super sentimental for my clients, (when in my head I’m like… uhm… but why?) But honestly, sometimes it simply doesn’t matter what I think. The client’s needs and wants is what’s most important, and at the end of the day, I want them to see the heart of their images over the “goals-ness” of a spot. Ya feel?

 

3. Prioritize the light.

Light is the most important factor when searching for a location. The light determines everything, and it should be treated as your number one priority – always. 

I use an app called Sun Seeker to determine whether a spot will be good for a session or not, and I always scout out the location beforehand to see it in real-time, at exactly the time I plan to shoot there. Sun Seeker allows you to see exactly where the sun will be at any given spot, on any day, at any point in time. It also shows you when the sun rises and sets there – so there’s nothing left to surprise you when arrive. It’s SO helpful, and I seriously don’t plan a session out without it!

Keep in mind that the sun rises in the east and sets in the west, so be sure to factor that in when deciding what location to choose, (especially if you’re always back-lighting your clients like I am!)

 

4. Look for variety.

When you’re scouting for a location, be sure to look for other spots that are super close in proximity. That way, you can maximize your location and make it seem as if you guys went to multiple locations – though you only went to one! 

For example, all of these spots were within 30 yards or so of each other, but it looks as if we went to multiple locations!

 

How To Choose The Best Location For Your Photo Session

How To Choose The Best Location For Your Photo Session

How To Choose The Best Location For Your Photo Session

 


 

Choosing locations for your sessions can be a really, really fun thing! Like I said, I always recommend scheduling a day to take a drive just to scout, and dropping pins in google maps when you drive by places you think could be a neat potential photoshoot spot. I keep running lists in all the towns I shoot in! (Which yes – means I have lists all over the world.) 😂

Besides, it’s a good excuse to take a day out of the office, yet still be productive! 😉

 


 

Struggling with feeling confident while running your photography business? Download my free guide “4 Steps To Becoming A Successful & Confident Photographer” right here! (It’s gold friends!)
 

How To Choose The Best Location For Your Photo Session

 


 

Looking for more helpful photography tips? Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

Education

read post

K

How To Use Your Style To Attract Your Ideal Photography Clients

When I first started my business, I didn’t know who my ideal client was. I operated from the mindset of, “the more clients the better, right? ‘Cause that’s more money…?” ⁣

NOPE. 🙅🏻‍♀️⁣

 

Your ideal clients are so very important, in fact: they’re the lifeblood of your business, and it’s vital that you not only know who they are – but know what to do to attract them.⁣

 

And I don’t just mean by what you say. Yes, speaking to them through your copy is important – but there are tons of ways you can “speak” to them, without even having to write or talk. 

By simply doing my job well, I make some bomb friends in real life. 😎⁣


 

photography clients

 


 

Storytime.

Let’s take a look at exactly how important it is to market to your ideal clients. Welcome to the stage, Morgan. 😉⁣

Morgan reached out because she wanted a non-maternity, maternity session. Meaning, she didn’t want a cheesy one… she wanted an adventurous couples session, where she just happened to be pregnant. 😂

In her contact form, she mentioned she’d been following me for months and loved everything that I put out, that my work stood out like crazy to her, and that she felt like we’d really connect well.⁣

Both her and her man, Andrew, were travelers at heart too. So much so, they planned to road trip the U.S. in a renovated school bus once they got back to the states. They, (like Clay and I,) also rented a campervan and road-tripped New Zealand.

Seeing a theme here…? ⁣

 

I spend my time intentionally on social media and my website, sharing what my passions are, & all the things I love and enjoy spending my time doing.

All of which doesn’t “directly” relate to my work. BUT IT DOES – because it brings me people who really love and value the same things I do.⁣

After us establishing we were bff’s, (like for real, we got lunch last week 😂,) she even messaged me a few months after her session about being interested in becoming a photographer, (and to be more specific, a traveling one – just like I am!) ⁣

These kinds of things don’t just happen. It’s the fruit of years of intentional, hard work that I’ve put into my brand: such as establishing my brand voice and tone, my overall messaging, my website, my marketing strategy, the list goes on and on. ⁣

Now, isn’t that so much better than just working with a bunch of random people that you never see again after you work together? Don’t you want to work with the clients you have THAT level of connection with? Ones you can build a true relationship with? ⁣

Then let’s getcha on the path to a calendar full of your dream clients, shall we? 

 


 

HOW TO USE YOUR STYLE TO ATTRACT 

YOUR IDEAL PHOTOGRAPHY CLIENTS:

 

1. Be mindful that you get what you put out.


Also known as, “your vibe attracts your tribe.” It’s so true when it comes to marketing, and I’ve seen it play out time and time again in my own marketing strategy. 

I choose to make it known across all my platforms (instagram, pinterest, my website, my blog, etc.) that I’m all about a bold, adventurous, glamorous, travelin’ lifestyle. 

In return, those are the type of clients I end up working with, and the same things they value. Coincidence? Nope, that’s intentional marketing, friend. 😉

Start incorporating your personal style and things you love into your own marketing strategy. For example, here are some things I’m intentional about sharing that help build my brand:

 

  • My faith in Jesus
  • My husband, Clay (& other marriage things)
  • My love for traveling
  • My intense taco & queso addiction
  • My love for all things South-western 
  • My husky pups, koda & keira
  • Why I’m a photographer & my purpose behind it

 

Ask yourself what type of topics would help you further target your ideal/dream clients, and spend a few minutes jotting them down. Then, when you’re creating content for your blog or instagram, create content centered around those topics, and watch your peeps start to join in on the conversation! 

Pro tip: Create a collection on IG called “Ideal Clients,” and save some posts of the people who responded to or commented on your content. This will help you get a bigger picture of the type of clients you should be targeting!

 

2. Use your personal style/aesthetic to draw in potential clients.

 

Notice how I’m dressed in the image below? What words come to mind when you look at it?

 

ideal clients

 

Bold? Western? Casual? Fabulous? Edgy? Glamorous? Colorful? 

I’m doubting any of these came to mind: dainty, ethereal, airy, soft, bespoke, etc…

And that’s totally intentional. Because nothing about my brand should be those things! I want to really drive the point home that I’m about the former rather than the latter. So, I make sure to dress in a way that resembles my brand style. 

Your personal style + your brand style = the perfect concoction to draw in your ideal client.

For a big-picture idea of my brand and how I use my personal style in it, check out this pinterest board that encompasses all things JVP!

 

3. Use your editing style to your advantage. 

 

Just like my personal style can attract my ideal client, my editing style helps to do so too! 

My editing style technically straddles the fence between the two popular terms “dark & moody” and “light & airy.” In fact, I’d be safe to call it, bright & vibrant. 

I don’t want it to be so light & airy that it loses all of its depth and contrast; washing out the color in the image, and I don’t want it so dark that my subjects get lost in the image and their skin tones are muddy and unflattering. So, I straddle the fence and found my perfect spot in the midst of it.

If you’re struggling to establish your editing style with consistency, I highly recommend utilizing Lightroom presets. They really help you to find a style you love and then be able to easily replicate it on all of your images! That’s actually how I found my style, through purchasing a billion different presets and then tweaking them to a place where I loved how they looked.

I have a masterclass that includes 6 mobile & desktop presets called the “Mina Marlena Preset Masterclass”, though it’s more-so geared towards fashion photographers & bloggers, but super verstatile for other things as well. If you’re interested in that, hop on over here and check it out! 

I also have a blog post on how to edit with lightroom presets like a pro, so definitely check that out if you want more info on using them, and how they can optimize your editing workflow! 

How to use your style to attract your ideal photography clients:

 

  • 1. Be mindful that you get what you put out.
  • 2. Use your personal style/aesthetic to draw in potential clients.
  • 3. Use your editing style to your advantage.

 



Have questions about developing your own style to attract your ideal clients?
Book a free call with me and I’ll help you figure it out!

 

ideal clients

 


Want more helpful tips? Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

how-to-stop-comparing-yourself-to-other-photographers-jessicavickers.com 

Education

read post

K

How To Use Your Style To Attract Your Ideal Photography Clients

When I first started my business, I didn’t know who my ideal client was. I operated from the mindset of, “the more clients the better, right? ‘Cause that’s more money…?” ⁣

NOPE. 🙅🏻‍♀️⁣

 

Your ideal clients are so very important, in fact: they’re the lifeblood of your business, and it’s vital that you not only know who they are – but know what to do to attract them.⁣

 

And I don’t just mean by what you say. Yes, speaking to them through your copy is important – but there are tons of ways you can “speak” to them, without even having to write or talk. 

By simply doing my job well, I make some bomb friends in real life. 😎⁣


 

photography clients

 


 

Storytime.

Let’s take a look at exactly how important it is to market to your ideal clients. Welcome to the stage, Morgan. 😉⁣

Morgan reached out because she wanted a non-maternity, maternity session. Meaning, she didn’t want a cheesy one… she wanted an adventurous couples session, where she just happened to be pregnant. 😂

In her contact form, she mentioned she’d been following me for months and loved everything that I put out, that my work stood out like crazy to her, and that she felt like we’d really connect well.⁣

Both her and her man, Andrew, were travelers at heart too. So much so, they planned to road trip the U.S. in a renovated school bus once they got back to the states. They, (like Clay and I,) also rented a campervan and road-tripped New Zealand.

Seeing a theme here…? ⁣

 

I spend my time intentionally on social media and my website, sharing what my passions are, & all the things I love and enjoy spending my time doing.

All of which doesn’t “directly” relate to my work. BUT IT DOES – because it brings me people who really love and value the same things I do.⁣

After us establishing we were bff’s, (like for real, we got lunch last week 😂,) she even messaged me a few months after her session about being interested in becoming a photographer, (and to be more specific, a traveling one – just like I am!) ⁣

These kinds of things don’t just happen. It’s the fruit of years of intentional, hard work that I’ve put into my brand: such as establishing my brand voice and tone, my overall messaging, my website, my marketing strategy, the list goes on and on. ⁣

Now, isn’t that so much better than just working with a bunch of random people that you never see again after you work together? Don’t you want to work with the clients you have THAT level of connection with? Ones you can build a true relationship with? ⁣

Then let’s getcha on the path to a calendar full of your dream clients, shall we? 

 


 

HOW TO USE YOUR STYLE TO ATTRACT 

YOUR IDEAL PHOTOGRAPHY CLIENTS:

 

1. Be mindful that you get what you put out.


Also known as, “your vibe attracts your tribe.” It’s so true when it comes to marketing, and I’ve seen it play out time and time again in my own marketing strategy. 

I choose to make it known across all my platforms (instagram, pinterest, my website, my blog, etc.) that I’m all about a bold, adventurous, glamorous, travelin’ lifestyle. 

In return, those are the type of clients I end up working with, and the same things they value. Coincidence? Nope, that’s intentional marketing, friend. 😉

Start incorporating your personal style and things you love into your own marketing strategy. For example, here are some things I’m intentional about sharing that help build my brand:

 

  • My faith in Jesus
  • My husband, Clay (& other marriage things)
  • My love for traveling
  • My intense taco & queso addiction
  • My love for all things South-western 
  • My husky pups, koda & keira
  • Why I’m a photographer & my purpose behind it

 

Ask yourself what type of topics would help you further target your ideal/dream clients, and spend a few minutes jotting them down. Then, when you’re creating content for your blog or instagram, create content centered around those topics, and watch your peeps start to join in on the conversation! 

Pro tip: Create a collection on IG called “Ideal Clients,” and save some posts of the people who responded to or commented on your content. This will help you get a bigger picture of the type of clients you should be targeting!

 

2. Use your personal style/aesthetic to draw in potential clients.

 

Notice how I’m dressed in the image below? What words come to mind when you look at it?

 

ideal clients

 

Bold? Western? Casual? Fabulous? Edgy? Glamorous? Colorful? 

I’m doubting any of these came to mind: dainty, ethereal, airy, soft, bespoke, etc…

And that’s totally intentional. Because nothing about my brand should be those things! I want to really drive the point home that I’m about the former rather than the latter. So, I make sure to dress in a way that resembles my brand style. 

Your personal style + your brand style = the perfect concoction to draw in your ideal client.

For a big-picture idea of my brand and how I use my personal style in it, check out this pinterest board that encompasses all things JVP!

 

3. Use your editing style to your advantage. 

 

Just like my personal style can attract my ideal client, my editing style helps to do so too! 

My editing style technically straddles the fence between the two popular terms “dark & moody” and “light & airy.” In fact, I’d be safe to call it, bright & vibrant. 

I don’t want it to be so light & airy that it loses all of its depth and contrast; washing out the color in the image, and I don’t want it so dark that my subjects get lost in the image and their skin tones are muddy and unflattering. So, I straddle the fence and found my perfect spot in the midst of it.

If you’re struggling to establish your editing style with consistency, I highly recommend utilizing Lightroom presets. They really help you to find a style you love and then be able to easily replicate it on all of your images! That’s actually how I found my style, through purchasing a billion different presets and then tweaking them to a place where I loved how they looked.

I have a masterclass that includes 6 mobile & desktop presets called the “Mina Marlena Preset Masterclass”, though it’s more-so geared towards fashion photographers & bloggers, but super verstatile for other things as well. If you’re interested in that, hop on over here and check it out! 

I also have a blog post on how to edit with lightroom presets like a pro, so definitely check that out if you want more info on using them, and how they can optimize your editing workflow! 

How to use your style to attract your ideal photography clients:

 

  • 1. Be mindful that you get what you put out.
  • 2. Use your personal style/aesthetic to draw in potential clients.
  • 3. Use your editing style to your advantage.

 



Have questions about developing your own style to attract your ideal clients?
Book a free call with me and I’ll help you figure it out!

 

ideal clients

 


Want more helpful tips? Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

how-to-stop-comparing-yourself-to-other-photographers-jessicavickers.com 

Education

read post

K

Best Of The JVP Blog

A little over a year ago, I launched this pretty little site you’re on today! I seriously can’t believe it’s already been a year. But I REALLY can’t believe I’ve been blogging almost every single week – consistently. 😱 (If you’re a blogger, you know that’s somethin’ to party about!) 🎉

There are 52 weeks in a year, and there are 45 blog posts around these parts! (Hey, I had to take a break for vacations and the Holidays – ya hear!?) 

In honor of all the education livin’ on this part of the internet streets, I wanted to do a lil’ round-up! We’ll call it “The Annual JVP Blog Cattle Drive.” 😂 Without further ado, here are the top-performing blog posts of the JVP Blog!

 


 

Best of The JVP Blog

 


 

BEST OF THE JVP BLOG:

1.

 

  1. How To Get Candid Reactions From Your Couples Photo Sessions In here, I’m sharing all about how I’m able to get such candid reactions when I shoot couples. (This post actually went viral on Pinterest, so that’s why it’s toppin’ the charts over here!)

 

2.

 

  1. 3 Things I Wish I Knew When I Started My Photography Business There are SO many things I wished I would’ve known when I was starting the journey of growing a photography business, so I’ve narrowed it down to the top three to share with you over here! 

 

3.

 

  1. Why I Switched From Dubsado to Honeybook – This post could easily be titled “The Importance Of Using A CRM In Your Photography Business” – because ya’ll it is game-changing. If you’re struggling with communicating with clients and the organization behind-the-scenes in your business – look no further. Grab a pen and paper, and a Honeybook free trial – cause things are boutta go down.

 

4.

 

  1. How To Write Better Instagram Captions (For Photographers) – Do you struggle with writing captions for the ‘gram? I feel ya girl, but it really isn’t as hard as we make it out to be. In here, we’re talkin’ all things IG caption strategy.

 

5.

 

  1. How I Changed My Money Mindset (And Grew My Bank Account Overnight) – Money mindset is quite a hot topic among entrepreneurs, but it’s not often that it’s shared with a Christian/faith-based perspective. Here, I’m opening up and gettin’ super vulnerable about how God increased my profits tenfold – all I had to do was ask.

 

I’ve had the best time sharing my knowledge over the past year with you guys, it’s truly brought me SO much joy – (and new best friends!) I can’t wait to continue paving the way for photographers, (just like you) to step out and boldly chase their calling. Got requests for blog post topics? Drop ‘em in the comments below! 👇🏼

 


Have questions about building your photography business?

Drop ‘em below in the comments, or book a free strategy call with me so we can chat! 

 

Best of The JVP Blog

 



Wanna stick around and stay learnin’? I knew I liked ya. 😉

Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

how-to-stop-comparing-yourself-to-other-photographers-jessicavickers.com 

Education

read post

K

Kira | Okinawa Senior Session

For those of you that don’t know, I actually started my photography business shooting a senior session. 🎓 ⁣

But I didn’t want to take those typical, cheesy, posed senior photos. I wanted to bring a powerful, bold, lioness-approach to ’em. (It’s safe to say that’s kinda my thing.)

When Kira reached out about wanting senior photos done while she was on vacation here in Oki, I just couldn’t resist. Talk about an epic place to go out with a bang in! 😎🏝⁣

We had the best time hoppin’ around and creating magic on the east side of Okinawa at Hamahiga island – (it’s one of my favorite beaches here on the island!)

Kira really was such a joy to work with, especially ‘cause she tried to act shy while I was doing her hair and makeup… then BAM. This lioness with some serious sass popped out when she stepped in front of my lens, and I was like OKUUUURRRTTT! 😂

For real, check her out. 😏🔥


If you didn't know, I actually started my photography career shooting senior photos. Click here to check out this beautiful senior session in Okinawa.

 



Wanna book your own senior session? Just hit that button below and we’ll getcha on the books!

😎👇🏼



Wanna book your own senior session? Just hit that button below and we’ll getcha on the books!

😎👇🏼

Seniors

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K

Tips For Traveling As A Photographer

I’ve got a serious case of fernweh.⁣⁣ It’s defined as, “the longing to be in a place you’ve never been.” So basically you’re homesick for a place you haven’t even visited yet. (Yes, it’s totally a real thing. I guess it only makes sense I established myself as a traveling photographer, LOL!)

I’m forever dying to be in places I’ve never been to. My first one was New Zealand, (the south island to be exact.) And once I was finally there – all felt right. (It’s also on my top 3 places I’d live if I could!) ⁣

With all this “fernweh” I got goin’ on, it means I like to stay travelin’. I’m NOT happy staying in one place for too long… I’ve gotta get out and see new places and meet new people on a regular basis. Which is funny, comin’ from a small town southern girl who literally stayed in the town she grew up in until she was 22. 🤷🏻‍♀️I was pretty sheltered. I remember when driving 9 hours from Texas to Florida to see Clayton was a HUGE deal to my parents. 😂 (Now, I can’t even count the countries I’ve been to off the top of my head!) 

Seeing the world is SUPER high on my priority list – in fact, it’s built into Clay and I’s life goals and marriage vision, and we budget for it! BUt, aside from just traveling for personal reasons, I prioritize travel in my business. Traveling to new places, meeting new people, and creating insane imagery while we adventure around is hands DOWN my fav cocktail of activities.

But – all this traveling requires some serious preparational/organizational skills – and some gear that can handle the elements. So, let’s hop right into my top recommendations for traveling as a photographer!

 


 

Want to be a traveling photographer, but struggling with how to prepare yourself and your gear? Click here for my top tips on traveling as a photographer!

 


MY TOP TIPS FOR TRAVELING AS A PHOTOGRAPHER:

 

There are SO many different categories when it comes to tips for a traveling photographer, but here are the categories I’m gonna cover today:

–  Health & Personal

–  Photography & Equipment

 


 

HEALTH/PERSONAL:

  • One Above Travel Tablets These little puppies keep me goin’. Up until moving to Japan, I didn’t know “jet lag” was actually a thing. Seriously. It’s totally a thing, and can keep me down for up to 5-6 days if I’m not preventing it prior to travel.

 

  • Collapsable refillable water bottle – When you’re flying, it’s SO important to stay hydrated. They say you should drink 8oz of water for every hour you’re in the air. I end up flying collectively about 18-19 hours when going from Japan back to Texas, so I stay drinkin’ H20. This bottle is great because it collapses easily once you’ve finished drinking, so it takes up only a tiny amount of space in your carry-on!

 

  • Vitamin C – it’s SO important to take for your immune system, especially the week leading up to flying. These are my fav, (I used to take the packets with me and put them in my water, but this is so much easier!)

 

  • Bring healthy snacks. It’s SO dang important to eat healthy while traveling. Your immune system is already compromised and at risk, so do your body a favor and nourish it well! These are my favorite protein bars to bring along everywhere I go!

 

  • Create a travel kit that has all the necessary items you may need on the plane. Mine includes this deodorant, roll-on oil, lip butter, peppermint oil (for headaches while in flight,) digize oil (for upset tummy/digestive issues while abroad,) some advil/ibuprofen as a last resort, (though I try hard not to take it,) CBD oil from Hempworks, and these makeup wipes (because your face/skin gets to feelin’ kind of icky after being in that dry cabin air for so long!)

 

  • As much as I’m always planning to get TONS of work done on the plane… I usually don’t. So I’m sure to bring some things to keep me occupied. I was always a bookworm growing up, so reading is one of my favorite pastimes. Though there’s only so much room in my carryon for books (and I’m always so tempted to bring like 3 – even though realistically I may only finish one.) So, I invested in a Kindle and I’ve been loving it so much! I’m def a member of the “real books are better” club – BUT – the Kindle saves me so much space while traveling! (I hate reading on ipads because of the blue light that makes my eyes hurt, and because they’re reflective and so pointless to use out in the sun or on the beach. Kindle’s aren’t, so in my opinion, they’re way better!

 

  • Don’t use airline blankets/pillows. It’s CRAZY how many germs they carry. (And yes, the airlines re-use them.) Grab your own travel pillow and blanket, your immune system will thank you.

 

  • Google flights this is where I’ve found the cheapest flights for travel, always! Yes, even compared to skyscanner, hopper, cheapoair, expedia – you name it. I search on google flights, and then book directly through the airline – that always gives you the best rate! Pro tip: always search in incognito/private browsing mode so they can’t collect data on you and then jack up the prices!

 

  • Don’t constantly remind yourself what time it is where you live vs where you are. This only prolongs the jet-lag feeling and makes you want to sleep your trip away!

 

  • Use tripadvisor. If you’re anything like me, you’re a foodie at heart and always looking for the best restaurants. Clay and I LOVE Tripadvisor, it’s never led us astray! We use it, and then save places to a list for that area. You can even make reservations straight from the app, so def utilize it while you’re out and about! (It’s not just for food – but that’s what we primarily use it for!)

 


 

PHOTOGRAPHY/EQUIPMENT:

 

  • Pelican case – I’m SO glad I bought this to travel with. This case is crazy durable, and I never have to worry about my gear getting damaged in it. Plus, it fits in all the overhead bins on the plane! I always bring this as a carry-on, I never check it — because airlines are crazy rough with stuff – (though, I know everything would be safe in here!)

 

  • Pelican SD card holder I love this little guy! It’s weather/water-proof and keeps my SD cards safe. One time I was shooting in the ocean here in Japan, and it came out of my pocket and went floating away… but I ran over and grabbed it and let it dry, then opened it – and all was well inside! 😉 This one is also good, I have both!

 

  • When you’re a traveling photographer, you want to pack as light as possible. I’m always tempted to bring a ton of lenses, but in reality – I only need a few! My top picks for when I’m traveling are the Canon 50mm/1.2, the Sigma 35mm/1.4, and the Canon 85mm/1.2! I can just about capture anything I’d need on these babies!

 

  • When scouting for locations, do some research ahead of time! Don’t just wait until you get there to look at location tags on Instagram.

 

      • Open up google maps and create a new list, drop pins and save them on there. Then, write down how long it takes to get to and from each location and craft out a timeline for shooting. This ensures you’re maximizing your time!

 

      • Also, use Tumblr to scout. There’s usually more original content/locations on there as it’s nowhere near as saturated of a platform as insta!

 

  • If you’re an adventurous photographer like me, download Alltrails! It gives you a list of a ton of trails in the area, and you can pull up images and see if there are any good shooting spots along the way! 😉

 


 

Traveling is seriously my favorite thing to do, ever. But it can be super draining if not done well. These are my top tips for traveling as a photographer, but got any yourself? I’d love to add them to the list! Just drop a comment below, I’m all about broadening my travel knowledge! 😍

 

Wanna stick around and stay learning? I knew I liked ya. 😉

Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

 

how-to-stop-comparing-yourself-to-other-photographers-jessicavickers.com 

Education

read post

K

Tips For Traveling As A Photographer

I’ve got a serious case of fernweh.⁣⁣ It’s defined as, “the longing to be in a place you’ve never been.” So basically you’re homesick for a place you haven’t even visited yet. (Yes, it’s totally a real thing. I guess it only makes sense I established myself as a traveling photographer, LOL!)

I’m forever dying to be in places I’ve never been to. My first one was New Zealand, (the south island to be exact.) And once I was finally there – all felt right. (It’s also on my top 3 places I’d live if I could!) ⁣

With all this “fernweh” I got goin’ on, it means I like to stay travelin’. I’m NOT happy staying in one place for too long… I’ve gotta get out and see new places and meet new people on a regular basis. Which is funny, comin’ from a small town southern girl who literally stayed in the town she grew up in until she was 22. 🤷🏻‍♀️I was pretty sheltered. I remember when driving 9 hours from Texas to Florida to see Clayton was a HUGE deal to my parents. 😂 (Now, I can’t even count the countries I’ve been to off the top of my head!) 

Seeing the world is SUPER high on my priority list – in fact, it’s built into Clay and I’s life goals and marriage vision, and we budget for it! BUt, aside from just traveling for personal reasons, I prioritize travel in my business. Traveling to new places, meeting new people, and creating insane imagery while we adventure around is hands DOWN my fav cocktail of activities.

But – all this traveling requires some serious preparational/organizational skills – and some gear that can handle the elements. So, let’s hop right into my top recommendations for traveling as a photographer!

 


 

Want to be a traveling photographer, but struggling with how to prepare yourself and your gear? Click here for my top tips on traveling as a photographer!

 


MY TOP TIPS FOR TRAVELING AS A PHOTOGRAPHER:

 

There are SO many different categories when it comes to tips for a traveling photographer, but here are the categories I’m gonna cover today:

–  Health & Personal

–  Photography & Equipment

 


 

HEALTH/PERSONAL:

  • One Above Travel Tablets These little puppies keep me goin’. Up until moving to Japan, I didn’t know “jet lag” was actually a thing. Seriously. It’s totally a thing, and can keep me down for up to 5-6 days if I’m not preventing it prior to travel.

 

  • Collapsable refillable water bottle – When you’re flying, it’s SO important to stay hydrated. They say you should drink 8oz of water for every hour you’re in the air. I end up flying collectively about 18-19 hours when going from Japan back to Texas, so I stay drinkin’ H20. This bottle is great because it collapses easily once you’ve finished drinking, so it takes up only a tiny amount of space in your carry-on!

 

  • Vitamin C – it’s SO important to take for your immune system, especially the week leading up to flying. These are my fav, (I used to take the packets with me and put them in my water, but this is so much easier!)

 

  • Bring healthy snacks. It’s SO dang important to eat healthy while traveling. Your immune system is already compromised and at risk, so do your body a favor and nourish it well! These are my favorite protein bars to bring along everywhere I go!

 

  • Create a travel kit that has all the necessary items you may need on the plane. Mine includes this deodorant, roll-on oil, lip butter, peppermint oil (for headaches while in flight,) digize oil (for upset tummy/digestive issues while abroad,) some advil/ibuprofen as a last resort, (though I try hard not to take it,) CBD oil from Hempworks, and these makeup wipes (because your face/skin gets to feelin’ kind of icky after being in that dry cabin air for so long!)

 

  • As much as I’m always planning to get TONS of work done on the plane… I usually don’t. So I’m sure to bring some things to keep me occupied. I was always a bookworm growing up, so reading is one of my favorite pastimes. Though there’s only so much room in my carryon for books (and I’m always so tempted to bring like 3 – even though realistically I may only finish one.) So, I invested in a Kindle and I’ve been loving it so much! I’m def a member of the “real books are better” club – BUT – the Kindle saves me so much space while traveling! (I hate reading on ipads because of the blue light that makes my eyes hurt, and because they’re reflective and so pointless to use out in the sun or on the beach. Kindle’s aren’t, so in my opinion, they’re way better!

 

  • Don’t use airline blankets/pillows. It’s CRAZY how many germs they carry. (And yes, the airlines re-use them.) Grab your own travel pillow and blanket, your immune system will thank you.

 

  • Google flights this is where I’ve found the cheapest flights for travel, always! Yes, even compared to skyscanner, hopper, cheapoair, expedia – you name it. I search on google flights, and then book directly through the airline – that always gives you the best rate! Pro tip: always search in incognito/private browsing mode so they can’t collect data on you and then jack up the prices!

 

  • Don’t constantly remind yourself what time it is where you live vs where you are. This only prolongs the jet-lag feeling and makes you want to sleep your trip away!

 

  • Use tripadvisor. If you’re anything like me, you’re a foodie at heart and always looking for the best restaurants. Clay and I LOVE Tripadvisor, it’s never led us astray! We use it, and then save places to a list for that area. You can even make reservations straight from the app, so def utilize it while you’re out and about! (It’s not just for food – but that’s what we primarily use it for!)

 


 

PHOTOGRAPHY/EQUIPMENT:

 

  • Pelican case – I’m SO glad I bought this to travel with. This case is crazy durable, and I never have to worry about my gear getting damaged in it. Plus, it fits in all the overhead bins on the plane! I always bring this as a carry-on, I never check it — because airlines are crazy rough with stuff – (though, I know everything would be safe in here!)

 

  • Pelican SD card holder I love this little guy! It’s weather/water-proof and keeps my SD cards safe. One time I was shooting in the ocean here in Japan, and it came out of my pocket and went floating away… but I ran over and grabbed it and let it dry, then opened it – and all was well inside! 😉 This one is also good, I have both!

 

  • When you’re a traveling photographer, you want to pack as light as possible. I’m always tempted to bring a ton of lenses, but in reality – I only need a few! My top picks for when I’m traveling are the Canon 50mm/1.2, the Sigma 35mm/1.4, and the Canon 85mm/1.2! I can just about capture anything I’d need on these babies!

 

  • When scouting for locations, do some research ahead of time! Don’t just wait until you get there to look at location tags on Instagram.

 

      • Open up google maps and create a new list, drop pins and save them on there. Then, write down how long it takes to get to and from each location and craft out a timeline for shooting. This ensures you’re maximizing your time!

 

      • Also, use Tumblr to scout. There’s usually more original content/locations on there as it’s nowhere near as saturated of a platform as insta!

 

  • If you’re an adventurous photographer like me, download Alltrails! It gives you a list of a ton of trails in the area, and you can pull up images and see if there are any good shooting spots along the way! 😉

 


 

Traveling is seriously my favorite thing to do, ever. But it can be super draining if not done well. These are my top tips for traveling as a photographer, but got any yourself? I’d love to add them to the list! Just drop a comment below, I’m all about broadening my travel knowledge! 😍

 

Wanna stick around and stay learning? I knew I liked ya. 😉

Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

 

how-to-stop-comparing-yourself-to-other-photographers-jessicavickers.com 

Education

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