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and clients strut their stuff.

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Instagram Caption Formulas for Your Photography Business

When it comes to marketing your photography businesses online, Instagram is typically the first platform the photographers I coach reach for, and I don’t blame ‘em.

For me, Instagram is queen, and teaching my coaching clients how to market themselves on this platform is one of my favorite parts of what I do.

In my biz, I’ve seen amazing results from using the platform such as:

– building an amazing, engaged community
– connecting with photographers from all over the world
– creating relationships with my ideal clients from sharing my work
– landing and booking clients, and much, much more!

Plus, it’s a free way to market yourself! All you have to do is show up, right?

You’d think it’d be as simple as that, but what “showing up” really means is:

– Curating and editing content
– Batching that content
– Scheduling the content
– Oh, and …. writing the caption (my client’s least favorite)

And, as I photographer, I completely get it. We’re amazing at what we do – taking photos – not necessarily writing.

Psst, that’s OKAY! You don’t have to be amazing at everything just to show up and put your biz out there. So, if writing captions has been stopping you from showing up and sharing your amazing work on the ‘gram, I’m here to help ya out.

Keep scrollin’.


 

Instagram captions

 



My top 3 Instagram Caption Formulas for Your Photography Biz

 

Here’s a little secret about me: I actually love to write, but I don’t always have the time for it. So, if that’s you, too, then these formulas are about to save you all the time in the world. If you loathe writing captions, then you’re going to love these formulas even more. Either way, it’s a win-win.

And just in case you’re wondering if these formulas “really work”, they were recommended by a StoryBrand Certified Guide. So, if you’re a fan of all things StoryBrand, you know you’re in great hands. I’ve seen amazing results by using them, too! Just go take a peek over on ‘the gram so you can trust me when I say they’re tried, tested, and true.

Alright, let’s dive into the formulas so you can start writing engaging captions for your photography biz!

 



Instagram Caption Formula #1


[Make a scroll-stopping statement.] [Present a counter-intuitive way of thinking or new information.] [Engage them in the solution.] [Present the call-to-action.]

I actually used this formula in one of my most recent IG posts and it blew up, literally. I had more engagement and shares on this post than on previous posts with the same “look” when it comes to the photo content.

Instagram Caption

 

Take a look at how I opened the caption using the formula above.

Scroll stopping statement = I almost didn’t post this photo because…
Counterintuitive way of thinking = But I did, because…

And the formula flows on beautifully from there. Catch my drift?

We see a lot of these on Instagram, and it’s because it works! Grabbing your reader’s attention with a bold statement and following the formula produces great results. Give this one a try soon, and let me know how it goes!

 



Instagram Caption Formula #2 

 

[Make a statement of a commonly held belief/thought/experience.] [Intrigue with a solution.] [Provide a call-to-action to get it.]

 Before we dive in, here’s another example of how I used this formula in real life:

 

Instagram Caption

This caption formula is definitely one of my favorites because it presents such a beautiful paradigm shift for your readers and shakes up their mentality.

For my “make a statement of a commonly held belief or thought”, I used: Think you don’t have anywhere to take awesome photos for your brand or business…?

I went with this particularly because this is what so many of my clients struggle with no matter if they’re booking a session or on the other side of the lens as an actual photographer.

My “intrigue with a solution” started with a slightly snarky little “Think again 😉.”,… and into the solution we went.

Tell me you wouldn’t want to keep reading that?!

 



Instagram Caption Formula #3:

 

PAS (Problem + Agitate + Solution [Concisely present the problem or pain point with empathy.] [Remind them of how painful that problem really is.] [Provide your solution.]

This formula is my go-to because it’s an “oldie but a goodie” that gets the job done. Ya know what I mean? If all else fails and you need to get a caption up ASAP, this formula is your bread and butter, got it?

Here’s how it works:

Step 1: You present the problem.

Step 2: You agitate it by talking about how that problem makes them feel.

Step 3: Present your solution and save the day!

Boom. Here is it in action:

Instagram Caption


Now let’s break it down.

Problem: There’s a difference between work and productivity – did you know what?

Agitate: How many times have you busted your but allll day long… only to feel like you accomplished 1 of 10 things you were working on? (Oof, tell me that doesn’t hit you in the feels?!)

I even dig a little deeper into the next paragraph about unsent emails and unpaid invoices.

Solution: My entire productivity system! 

I’m tellin ya, it’s a piece of cake and it works every single time!

 



Put the Formulas to Work

Now that you have my top 3 IG caption formulas, I encourage you to put them to work asap.

If you post 3 or 4 days a week, rinse and repeat them through a cycle! The best part? No one will know! Formulas are amazing, friend. I hope this makes your caption-writing so much easier and more enjoyable!

Ya gotta send me a DM and let me know if it works, too, okay?

 



Wanna work with me 1:1 to get my eyes on your photography business, and help you fuse your faith into your biz?

 

You got it, friend! Click the link below to schedule a discovery call to see if we’d be a good fit to work together! I’ll start prepping your strategy in a Google doc now! 😉🥂

 

Instagram Caption

 


 

Looking for more helpful photography tips? Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

 

 

Education

Kaila & Caleb chose a secluded cabin in Broken Bow Oklahoma to exchange vows. Click here for all the intimate wedding or elopement inspo you need!

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K

Broken Bow, Oklahoma Intimate Wedding | Kaila & Caleb

Kaila & Caleb originally had plans to wed on the crystal clear beaches of Cabo San Lucas — but due to the unforeseen circumstances of a national pandemic, they had to have a last-minute change of plans, like so many have. They decided on an intimate wedding in Broken Bow, Oklahoma — and it was BEYOND perfect.

 

So basically, God knew what He was doing all along. 😉

 

Kaila & Caleb exchanged vows nestled in the serene woods of Broken Bow, Oklahoma in a beautiful cabin — surrounded by their closest friends and family, (and precious pup, Maverick!)

 

It was an honor and a privilege to be here, and I’m SO excited for this new adventure they’re embarking on as husband and wife, (and so stoked they chose to go ahead and make it happen.) Because at the end of the day, what matters most is that they’re married, and I truly believe it couldn’t have been more perfect. Honestly, if I could just photograph a Broken Bow intimate wedding every weekend for the rest of my career… I’d be happy. 🥂✨

 

Say hello to Mr. & Mrs. Caleb Zoda! 😍🎉

 


 


 

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Interested in booking your intimate wedding or elopement with JVP?

Why, I’d be PUMPED!! Click the button below to contact me & see if you can get on my books, you won’t regret it. 🥂✨

 

 

Intimate Weddings

Nurture Campaign

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K

Done-for-You Nurture Campaign for Your Photography Business (Part 2)

Last week on the blog, we talked about an extremely important part of your business’s marketing plan: your email list! We went over how to start one, my all-time favorite email marketing service provider, and more! If you haven’t read it yet, click here to catch up, and then head right back here so I can help you with the emails you’re going to send to that list aka your email nurture campaign 😉

Wanna know the truth about email lists, though? It’s going to sting a little so prepare yourself…

A lot of business owners are great at starting their email lists but terrible at actually sending emails to their list, making them look a bit inconsistent and untrustworthy.

Now, let’s press pause for a second so you don’t start feeling bad.

We’re all (including me) guilty of doing this, so if you felt that truth in your soul, don’t panic because I’m about to give you the jump-start you need to get back in the game and get excited about sending emails again!

Ya ready to build your welcome sequence? I thought so.

 


Nurture Campaign


 

Why Your Photography Business Needs A Nurture Campaign

 

So, you’ve created a beautiful freebie, popped it on your website, added it to your Instagram bio, and asked people to sign up in exchange for their email address so you can build that list. But how often have you kept in touch with them?

Once to deliver the freebie (and that was automated), right? It’s okay, it happens. 

But before we move on, I need you to know why sending consistent emails is such an important aspect of your marketing plan.

The main purpose of your email nurture campaign is to:

01. Introduce people to your brand in a personal way.

02. Add value to their lives and stay top of mind.

03. Help them get to know you as their go-to expert.

 

What a nurture campaign will do for your photography business:

01. Positions your brand as the authority in your industry.

02. Continuously reminds your audience of the problems your brand solves.

03. Offers (free) value to build reciprocity by solving problems & establishing trust.

Sounds amazing, right? It is! Email marketing is one of the best ways to book clients behind the scenes of your business without having to show up on Instagram and sell all the time. 

Not to mention, only 6% of your target audience sees your Instagram posts. 99% see your emails.

Okay, okay, I’m not going to keep you waiting any longer – let’s create your business’s nurture campaign.


Your Done-for-You Nurture Campaign (5-Parts)

 

Okay, so to get started, here’s what I want you to do.

Step 1) Open up your email marketing provider. Mine is Flodesk, and yes, I’m obsessed with it. Take a second to check it out if you’re not loving yours or are shopping around for a new one in general. (You can also save 50% off with my code: JVPHOTO)

OR you can use Google docs if you’d like, too. Either way, open up a blank document because we’re about to get to work.

Step 2) Use the topics below to create 5 emails to start your email nurture campaign.

Step 3) Rinse and repeat! That’s right, you can continue using this format to keep showing up in your future client’s inbox and win them over in no time!

Email 01: Your “freebie” delivery email

Yes, this is exactly what it sounds like. The email you send immediately upon your ideal client “opting in” to your freebie. Make it super simple and short and highlight whatever it is you’re giving them. I know you’ll be tempted to share your website, your social media handles, etc, but I promise you all they’re looking for is their free download.

So, give ’em just that. Don’t worry – you talk to them again soon 😉

Email 02: Introduction + add more value

This email introduces the way your brand is going to focus on solving problems for your audience by providing / pointing them to more value. Ex: free resources, blogs, etc – but make it strategic! Give them a nice “hello”, tell them what you do, how it can help them, and how they can get it! Invite them to hang out with you over on Instagram or any other social media channels, too!

It’s seriously that simple! Don’t overcomplicate it.

Email 03: Daily or weekly tips

This is a weekly or daily tip on how to solve specific problems related to your biz.

Make it simple – go with a theme.

‘Monday Motivation’ – can you encourage them in some way by telling them a story?

‘Tip Tuesday’ – give them a tip about posing or how to choose outfits to wear for their next shoot.

‘Wedding Wednesday’ – all my wedding photographers out there are gonna love this!

… see what I’m doing here?

Pro tip: Brainstorm at least 10 to 20 problems or objections your ideal client has when it comes to choosing a photographer, feeling confident in front of the camera, etc and draft up an email for each one. Boom, now you have at least a couple of months worth of material!

Email 04: Announcements

Pointing your audience to new blog posts, videos, podcasts, etc.

Yes, this is exactly what it sounds like, too. Simple and fun. Have a blog post or podcast? Let your email list be the first to know when it comes out! Email lists are fun because they’re all about building exclusivity!

 

Email 05: Sneak a strategic sales email

What do I mean by “strategic”? Glad you asked. You see, your nurture campaign isn’t meant to “hard sell” your clients on your services. It’s meant to add value to their lives and position you as their expert so that when they’re ready to make a buying decision, they choose you! But there are ways to “soft sell” to them.

Ex: Do you have a blog post with a “booking” option as your call-t0-action? Perfect! Tease it in the email and invite them to go read it. There’s no rule against sending them to a helpful blog post that might just result in booking a call 😉

Congrats! You have an email nurture campaign! Now I wanna see some emails going out so you can win your clients over like nobody’s business, okay? Questions? Feel free to leave a comment below!


 

Wanna work with me 1:1 to get my eyes on your photography business, and help you fuse your faith into your biz?

 

You got it, friend! Click the link below to schedule a discovery call to see if we’d be a good fit to work together! I’ll start prepping your strategy in a Google doc now! 😉🥂

 

Nurture Campaign

 


 

Looking for more helpful photography tips? Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

  Nurture CampaignNurture CampaignNurture Campaign

Education

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K

How to Start An Email List for Your Photography Business (Part 1)

Starting an email list for the first time (or actually sending your list emails) can be daunting for most small biz owners, but it’s totally necessary if you want to grow behind the scenes. Email lists allow you to:

1) further position yourself as the expert
2) build brand awareness & stay top of mind
3) convert subscribers into paying clients

I don’t know about you, but all of the above is pretty dang exciting to me, and all the more reason to start an email list. I know you’re probably thinking, “That’s great Jess, I’d love to have all that, but how do I start?!” Don’t worry, I’m not gonna leave you hangin’.

Whenever I ask my 1:1 clients about their email list, I typically get these 3 questions (they’re probably the same ones you’re having right now, too):

Which platform should you use?

How do I get people to join my list?

What do I send them once they do?

Well, keep scrollin’ friend because today we’re answering all those questions, and by the time this blog post is over you’ll have an email list that’s ready to grow!

 



 

How to Start An Email List for Your Photography Business (Part 1)

1. Choose Your Email Marketing Platform

Full disclaimer, I’ve had an email list for years now and have used just about every email marketing platform there is with some of the most popular being Mailchimp and Convertkit.  (They’re linked if you’d like to check ’em out.)

However, I didn’t find the literal Cadillac of all email marketing platforms (in my humble opinion), until last year.

Enter: Flodesk.

Why Flodesk? I’m glad you asked. Flodesk, for many people, combines all the necessary functions of an email platform with the amazing aesthetics that email marketers (or anyone with an email list) have ever dreamed of having – and it’s hands down the most user-friendly platform you’ll ever use, especially if you’re a newbie.

Pssst: I wrote an entire blog post on why I switched from Convertkit to Flodesk along with all the reasons I love this new email platform if you wanna take a look!

 

email list

When you sign-up for Flodesk, they have a hassle-free 14-day trial period so you can test-drive the features and functions with an amazing learning and help center that will get you started and flowing in no time.

 

Oh, and did I mention their pre-designed plug-and-play email templates? Yeah. It’s incredible. If you haven’t sent an email to your list in a while because that blinking cursor staring back at you has nothing to say, these templates will help the words flow like honey.

email list

 

As you can see above, you can also search for the perfect email template based on your goal(s). Are you kidding me? That’s next-level email marketing right there.

If you’d like a more detailed blog post on my go-to email templates and how I set up my segments in Flodesk, drop a comment or DM me over on the ‘gram (that’s where I hang out the most ;)) and I’ll get it started!

I highly recommend you head on over to Flodesk after this post and give it a little test drive. If it’s love at first sight like it was for me, I have a 50% off code you can use that will knock your monthly subscription down to only $19/month.

Just use: JVPHOTO at checkout to save 50%

I know, I know, just when you thought it couldn’t get any better. Oh wait, it can. I forgot to mention that Flodesk is the only email platform that doesn’t penalize you (increase your payments) as your list grows. These facts alone make Flodesk a winner, winner chicken dinner, am I right?!

 


 

2. How to Get People to Join Your Email List

This is a question I get often, and the short answer is: you’ve got to talk about it.

Yep! Tell people you have an email list and what they can gain by joining!

Is it access to exclusive trainings?

Do they get to read your weekly blog post first?

Is it a special discount?

TALK ABOUT IT.

Here’s a pro tip: add talking about/ promoting your email list to your content calendar at least 2 to 3x a week that way you don’t forget it starts feeling natural to you!

Email lists are incredibly valuable, friend. About 6% of people will see what we post on social media. Every time you email a subscriber it pops up in their inbox. There’s no algorithm in an email inbox. This is important in order for your marketing to holistic and for you to build authority and trust by showing up more than just Instagram.

Okay, so what if you don’t have a freebie ready to go in order to entice them to join your list?

First of all, I recommend you create one. Brainstorm a list of ideas related to what you offer than you can give away for free and use a simple design tool like Canva to turn it into a PDF or ebook!

Here’s an example of mine:

email list

 

It’s a free download to help give photographers brilliant ideas for couple shoots. Sounds like something you might want, right?

That’s because I ask myself 3 questions when creating a freebie:

  1. Does it solve a problem for my clients?
  2. Is it extremely valuable – aka will they see a return or result after using it?
  3. Is it evergreen – aka can it live on forever?

If I can answer “yes” to those 3 questions, then I move on to the design phase of my freebie.

How do you promote your list if you don’t have time to create a freebie ASAP?

If you don’t have any extra time on your hands to create a freebie this week, simply offer people exclusive information. For instance, those who are on my email list get first dibs on blog posts (I send them an email as soon as a post goes live before social media gets to know). This is exclusivity, and people love to feel like they’re getting access to something before everyone else does. It’s like being part of a super-elite club!

Try it for yourself.

Will they get first access to your blog posts?

Do you dish out super juicy, helpful info that no one else (not even social media) gets?

 


 

3. What to Send Your Email List

This is the million-dollar question, but it’s almost the wrong one to ask first.

The first question should be: how often do I send my emails to my list?

I highly recommend sending an email at least once a week. The days of the monthly newsletter are gone, my friend. Sending a monthly newsletter when your competitor is sending a weekly email is a great way to become irrelevant in the mind of your dream client.

Get it?

So, set a goal for at least once a week and stick to it 😉

As far as what to send them, it’s completely up to you!

But, here’s a little gameplan I’ve come up with for you to help get the juices flowing:

Step 1) head on over to your Instagram.

Step 2) Scroll back about a month.

Step 3) Grab at least 4 to 8 of your favorite captions.

Voila! Turn those IG posts into emails! Mind blowin’, right? You’ve already written some emails!

*Make sure to spice them up a bit, no one wants to read word-for-word what you’ve already written. Add another tip or change up the the body a tad to give it a little bit of edge.

You can let your list know about blog posts you’ve written (if you write a weekly blog post, then boom, there’s your email) and help solve their problems (the DMs you get- turn those into emails!).

Alright, your turn – get to writin’!

 


 

Starting an email list for your business doesn’t have to be difficult. Just follow the 3 steps above and you’ll be hittin’ “send” in no time! I hope this post made it a little easier and a lot more fun. Let me know if you have any other email-related questions for me. As your biz mentor, I’m always willing to help you grow!

 

*Disclaimer: This blog post contains an affiliate link to be used for Flodesk. 

 


Wanna work with me 1:1 to get my eyes on your photography business, and help you fuse your faith into your biz?

 

You got it, friend! Click the link below to schedule a discovery call to see if we’d be a good fit to work together! I’ll start prepping your strategy in a Google doc now! 😉🥂

 

email list

 


 

Looking for more helpful photography tips? Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

  unique selling propositionunique selling propositionunique selling proposition

Education

unique selling proposition

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K

How to Develop A Unique Selling Proposition for Your Photography Business

If you’ve been marketing your business for any period of time, you’ve probably heard someone mention the term “Unique Selling Proposition” or USP.

 

Entrepreneur.com defines “USP” as:The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.”

 

Sounds important, right? And, it is. 

 

Look, friend, the market is a crowded place, so we have to uncover what sets you apart. I say that not to scare you, but to encourage you to dig a little deeper so you can become your ideal client’s first and obvious choice. There is plenty of room for us all to succeed, however, a crowded marketplace is even more of a reason to establish and know your biz’s USP. 

 

So, today, we’re going to dive in and make sure you have your USP nailed down. Grab your coffee and let’s get started!


 

 unique selling proposition

 


 

HOW TO ESTABLISH YOUR UNIQUE SELLING PROPOSITION

 

Unless you have a one-of-a-kind, never-seen-before product or service on the market, all business owners should take time to develop their business’s USP. It’s important for your business to stand out and apart from the competition so your target marketing can easily identify and choose you. So, you’re not alone in doing this exercise, in fact, you might even be ahead of the game!

 

When developing your business’s USP, you need to do 3 things:

1) Think like your ideal customer or client (we’ll refer to them as our IC from here on out).

2) Nail down what motivates your IC to make a purchasing decision/

3) Identify what really causes your IC to choose you over your competitors.

 



THINKING LIKE YOUR IC

 

Tell me if this is you:

– You can immediately jot down a list of 10 reasons why your product/service is the best in the marketplace and why you’d buy it.

– You know exactly why you (and others) need what you have to offer, after all, that’s what prompted you to start your biz.

 

While this makes total sense, we need to adjust our thinking here. While it’s great to be in love with your offer (you totally should be), it doesn’t help us because we’re not our IC.

Now, if you’re like, “but Jess, I really am my ideal client…”, I feel you, and that’s great – you have some killer insight, but it’s important to not just rely on your own insight. Relying on your own insight could cause you to miss a huge pain point that only you can solve or USP opportunities in the future.

 

So, let’s practice shifting our thinking by using our photography businesses as an example:

You might have started your photography biz because you believe couples deserve to have their memories captured.

 

BUT, the reason they keep choosing you over other photographers in the area is that you make them feel comfortable, confident, and more in love than they were when they first arrived.

 

Do you see what just happened? We developed a USP. This photography biz isn’t just selling couple’s sessions – they’re selling comfort, confidence, and love.

 

“Leave feeling more in love than when you first arrived.

Who wouldn’t want that kind of experience over and over again?

Your turn. What kind of experience do you provide for your ICs besides the service aspect of photography?

 

Brainstorming questions to help you better identify your unique selling proposition:

Do you help families feel more connected to one another?

Do you preserve lifelong memories?

Do you help brides have a seamless day because you help keep them on schedule?

 

 


 

KNOW YOUR IC’s BUYING MOTIVATIONS

 

 

When it comes to your IC’s motivations to purchase, think about their desires and feelings more than their “need”.

For instance, people don’t buy Kylie Jenner’s make up because it’s “better” than any other product in the marketplace. They buy it because they desire to look or feel like Kylie Jenner. She’s selling a sense of status and glam.

 

What do your ICs desire? Do they want to display a beautiful frame gallery on their wall so when people walk in they gush over how beautiful their family is?

 

Do they desire to show off their bump all over social media like the glowy pregnant goddess they are?

 

Think deeper than demographics like age, occupation, gender, etc, and get inside their minds.

 

A great book on this, especially if women are your IC, is Why She Buys by Bridget Brennan. 

 


WHY THEY REALLY CHOOSE YOU OVER THE COMPETITION

 

The best way to uncover why your IC is choosing you over the competition is through a survey. I always recommend that my clients survey their target audience so that they can better serve and understand their needs.

 

And, it’s so simple to do! Just create a Google Form (you can also use SurveyMonkey), and create questions around your service to collect better client feedback such as:

1. Why is hiring a photographer important to you?

2. Have you hired a photographer before me? What was your experience?

3. Do you enjoy the booking process? What are some things I could improve on?

 

You get the picture (see what I did there).


Surveys are incredibly helpful when it comes to marketing your offer and specifically being able to meet the needs of your IC. Plus, you’d be surprised by how willing people are to give you their opinions.

 




Now you have everything you need to thoroughly determine what your business’s unique selling proposition is. This is the fun part of business, friend. Sitting down with a cup of hot coffee or tea and really getting into the mind of your IC so you stand out like a fine wine in the marketplace – and you’ll be glad you did!

 

Wanna work with me 1:1 to get my eyes on your photography business, and help you fuse your faith into your biz?

 

You got it, friend! Click the link below to schedule a discovery call to see if we’d be a good fit to work together! I’ll start prepping your strategy in a Google doc now! 😉🥂

 

unique selling proposition

 


 

Looking for more helpful photography tips? Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

  unique selling propositionunique selling propositionunique selling proposition

 

Education

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K

How to Create An Elevator Pitch for Your Photography Business

Alright, let me paint the scene. It’s post-pandemic and you’re at a business networking event. You’re bouncing around the room making small talk and suddenly you get asked the dreaded question, “So, what do you do for work?”… and you internally panic. You rack your brain for a smooth elevator pitch, you know the one you always said you’d create for situations like this, but never did.

To cut the awkward tension, you utter, “Well, it’s complicated…”. Oof, you just lost them.

You see, the moment you told them what you do is complicated – their brain shut off. You just gave them a one-way ticket to tune out of this conversation because no one’s brain likes to break down anything past “it’s complicated”.

Can you relate? I can. Until I had enough of that mess.

Without further ado, let’s create an elevator pitch for your photography brand.

 


 

 


 

1. The Purpose of An Elevator Pitch

 

Marketing is an exercise in memorization. Everything our brand communicates to the world should help them remember who we are, what problem we solve for them, and the positive result they’ll experience once they engage our solution (aka hire us – woot, woot).

Therefore, we want to make it simple for our target market to memorize our brand, and an elevator pitch makes it super simple to do that.

Not only that, but it grabs people’s attention. For example, tell me which of these two answers you’re more interested in when asked the “what do you do question”:

a) I’m a brand photographer.

b) A lot of brands struggle to get high-quality photos of their products, which lowers their sales. I’m a brand photographer who specializes in…

B – the answer is B.

Now that’s an elevator pitch that roped you into a story and got you thinking. Can you imagine if the person you were talking to was a shop owner? They’d hire you in a heartbeat after rattling that elevator pitch off, and we didn’t even finish it.

Let’s get started!

 

2. Your 3-Part Elevator Pitch Formula

 

Part One: State the problem your client has.

Believe it or not, our clients buy solutions to problems. Therefore, opening your elevator pitch by stating a problem gets their attention.

What I want you to do is take a second and jot down all the possible problems your brand solves for your clients.

Let’s use the brand photography example from above.

Problem: A lot of brands struggle to get high-quality photos of their products, which lowers their sales.

Perfect. Remember, don’t overthink this.

 


Part Two: State your solution.

This is where you answer the “what do you do for work” question.

Solution: I’m a brand photographer who specializes in capturing product content.

Enter your solution here. This part might even help you hone in on who you really serve!

 



Part Three:
What are the positive results they’ll experience from working with you?

We’re about to paint a picture of success, you ready?

Positive Result: So that they can attract customers and increase their sales again.

Ooh, la la. Okay, elevator pitch – I see you.

 


 

Alright, now let’s put it together.

Imagine you’re back at the networking event. The dreaded question is asked, but this time you’re excited because you have a bomb elevator pitch. Read this aloud and see just how powerful it feels!

Ready? Aaand, go:

A lot of brands struggle to get high-quality photos of their products, which lowers their sales. I’m a brand photographer who specializes in capturing product content so businesses can attract customers and increase their sales again.

*drops mic and casually pulls out a business card*

 


 

3. Where to Use Your Elevator Pitch

So, besides droppin’ mics at networking events, where else can we use this amazing elevator pitch of yours? I’m glad you asked.

Here are my favorite places to “place” my elevator pitch:

  • On my business card
  • In my email signature
  • My Instagram bio
  • Marketing materials

Now, remember, you can alter, shorten, or condense it for any of these purposes. The point is, having this baby ready to go makes you feel more confident, look more put together, and come off as a gal with a serious solution because you know how to work a problem (and a room, am I right?).

And, if marketing is an exercise in memorization – this is a great way to help people memorize what you do. The more places you put it, the better!

Questions? Send me a DM – better yet – send me your elevator pitch! 😉

 


 

Wanna work with me 1:1 to get my eyes on your photography business, and help you fuse your faith into your biz?

 

You got it, friend! Click the link below to schedule a discovery call to see if we’d be a good fit to work together! I’ll start prepping your strategy in a Google doc now! 😉🥂

 

Working From Home

 


 

Looking for more helpful photography tips? Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

 

Education

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K

Couple’s Anniversary Session in Okinawa | Valentine & T.J.

There’s a pretty funny story about this couple’s anniversary session with Valentine & T.J. We planned to do this session back in September, but every single time we were going to shoot it would rain. (And I don’t just mean rain, they were typhoon conditions!) We live on a tiny island in the middle of the Pacific Ocean, so you have to take typhoons and weather seriously. 

 

I needed to go back to the states in October to shoot a wedding, so we decided to push the session to January when I’d be returning! January rolled around, and as we all walked into my apartment to start on hair and makeup, we found that my two husky pups, Koda and Keira, had eaten an entire bottle of Aleve-liquid gels. 😅

 

In case you didn’t know, those are HIGHLY toxic to dogs. Therefore, we had to reschedule yet again. I rushed my pups to the emergency vet, apologizing as I ran out the door. Lol! The next time we were supposed to shoot, Valentine wasn’t feeling well. She replied back with,”well, I just found out I’m pregnant so that’s why!” 😍 SO, we rescheduled for the last time, and the result is as follows. 💕

 

I’m SO glad that despite the crazy scenarios we encountered, we were able to finally meet and capture such incredible images together. They were both an absolute dream to work with, and so easy-going. I truly love and appreciate that every client I have is so down-to-earth and go with the flow-y. Without further ado, here’s what we created together! 

 


 

couple's anniversary session

 


 

 

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Ready to document your unique love story? Book your session now and let’s get started! 👇

 

Couples

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How to Be More Productive When Working From Home

Productivity isn’t something I was always innately good at. I truly think it’s a learned skill, especially when working from home. It’s taken a lot of research, testing, tracking, and tweaking for me to get where I feel good about a certain system or schedule that really works for me, but I’m pretty confident about the one I’ll be sharing with you today. 😉  

 

After about 6 years, I’ve finally found a system that works well for me, and truly makes me feel productive when working from home. Now, you may be different and work better with other systems, and that’s totally okay! 

 

But if you’re anything like how I was in the beginning, you just don’t know where to start; and wish someone would open up the barn doors to their biz to show you how they’re doing things, (so you can swipe some tricks and then make them work for you!) So that’s exactly what we’re gonna do. 😎

 


 

Working From Home


 

1. SET ACTUAL WORK HOURS FOR YOURSELF. 

 

I used to be SO bad at working from the time I woke up until the time I went to sleep. I didn’t have limits set for myself, so all I knew to do was work. (Granted I seriously love what I do, but still. There’s got to be some boundaries!) This meant I had no system or routine, and ya’ll – I thrive with a plan to follow and things I can check off a list. 🙌🏼

 

By setting work hours for yourself, you’ll actually be more productive than if you were to work longer, differing hours (or ones that aren’t set in stone) each day. Why? Because you’ll know you need to get done “x” amount of things done by “x” time. A deadline keeps you motivated. My work hours are 9am-4pm. These are the hours that I’m most productive, so I’m maximizing my time during them.

 

(However, when I have big projects or a lot going on, I’ll temporarily extend my work hours until 6pm-ish, but adjust them back once the big project is completed, or my workload lessens.)

 

To get started using work hours at home, decide on what hours of the day you’re usually the most productive. (Or if you have another job as a 9-5, then it would be hours outside of that!) Set your work hours for the times you’re usually the most productive/motivated. 

 

Then, at the beginning of your day (prior to when your work hours officially start,) make some coffee and sit down with your planner to evaluate what you need to get done for the day. I recommend choosing your “big three,” which are the top three things you absolutely need to accomplish that day. Once you officially start your work hours, start tackling your list one by one, starting with the highest priority task on your list first.

 

At the end of your workday, (the last 30 minutes or so,) flip to tomorrow’s date in your planner and write down the overflow of tasks that you didn’t get done today. These will be what you now need to do tomorrow.) By doing this, you’re setting yourself up for success for the next day!

 

Need a planner to fall in love with? My FAV planner EVER is this one by Passion Planner. I love this one because it allows you to view you week and your days in 30-minute increments, which is essential for us to stay hyper-focused during the day. I’m a huge fan. They also have an undated version if you prefer that, but the dated ones are on sale significantly right now (like half-price since it’s already May!)  

 



2. CREATE “BATCH DAYS” FOR YOUR BUSINESS.

 

Batch working is basically categorizing your days into “buckets.” Each day, you only do that day’s category of work. If something comes up that’s out of that category of work (I.e. maybe it’s a marketing task and today you’re just focusing on client work,) then you just dump it onto the to-do list for your “marketing batch day.”

 

I first learned about this concept from Ashlyn of Ashlyn Writes, and I can say it’s definitely been one of the greatest tools I’ve implemented to increase my productivity. Here’s a blog from her all about how to organize your work schedule into batch days! So do that, and then come back here. 😎

 

Here’s an example of what a “batch-day” system could look like for a photographer:

 

  • MON – BLOG POST DAY

 

      • AM: Batch writing blog posts for session blogs & personal blogs, etc. 
      • PM: Editing/formatting blogs, optimizing for SEO, plugging into WordPress and scheduling

 

  • TUE – CLIENT WORK + CALL DAY

 

      • AM: Working on emails and communication w/ clients, planning out sessions, catching up on editing, requesting testimonials, etc.
      • PM: Chatting with potential clients/leads on the phone, (if no calls scheduled, work on bettering your call scripts for when you do have them.)  

 

  • WED – MARKETING DAY

 

      • AM: Planning out this week/month’s social media & newsletters
      • PM: Writing captions in a Google Doc, choosing photos for IG & pairing them with relevant captions in Planoly, batch pinning pins on Pinterest via Tailwind, designing graphics needed for marketing materials via Canva or Photoshop, etc.

 

  • THU – PRODUCT DEVELOPMENT DAY

 

      • AM: Brainstorming new products/offerings you could create for your clients
      • PM: finding ways to better serve your current customers and potential clients, creating products and systems for new offerings, etc.

 

  • FRI – VISUALS DAY (WEBSITE + EDITING, ETC.)

 

      • AM: Editing LR catalogs/photos for currently clients
      • PM: Uploading photos to your gallery delivery service, sending out galleries to clients, uploading new photos to your website/website maintenance. 

 


 

3. CREATE AN INTENTIONAL, METICULOUSLY-CRAFTED SCHEDULE TO GO ALONG WITH YOUR NEW WORK HOURS + BATCH DAYS. 

 

Okay, so now you’ve decided what your work hours are, and the type of work you’re going be doing on each day of the week. Awesome. But how are you going to actually stick to them…? 

 

Well, you’re gonna need a plan and some systems — that’s how. We’ve gotta make sure you’re optimizing those hours for maximum efficiency. 🤓

 

Every day, I’m constantly utilizing four very important resources: 

 

  • ClickUp(my online project management system) 
  • My passion planner (my written planning system) 
  • Google Calendar – (the calendar that literally every single thing I do is synced to)
  • Honeybook(my photography CRM)

 

Sound like overkill? Maybe to some, but I’ve NEVER been more productive once setting these four systems up! Seriously, with these, I feel like I can take over the world. 😂

 

So how do these all work in tandem? What purpose does each really serve and how does it fit into the puzzle of a productive schedule? Let’s hop in and take a look!

 


 

MY ENTIRE PRODUCTIVITY SYSTEM, REVEALED: 

 

THE VIRTUAL MOTHERBOARD: CLICKUP

 

  • Clickup is actually my home-base/business headquarters. Think of it like this, Clickup is the headquarters for JVP, housing both the education and photography business facets of my business. It’s like a warehouse. My google calendar, passion planner, and honeybook are just offices inside of that JVP warehouse; that make sure business is gettin’ done right. They actually have a free version too, which I both love and use! 😎 ClickUp is CRAZY robust. Seriously, out of all the project management systems that I’ve tried (asana, trello, etc. – it’s my all-time fav!) It’s def built for those CEO vibes and for you to be able to scale, which are my fav things. 😍 

 

Here’s a peek inside just one section of my ClickUp, my Blog Management system:

 

Working From Home

 

This is my blog creation process, under recurring operations, (a fancy way of saying “the tasks I’m repeating every single week that constantly need my attention.”) 

 

I have four different workspaces set up inside of ClickUp:

 

1) Operations (which has everything you see on the sidebar under Operations in it) 

2) Finances (this is where I’m setting revenue goals for the year and each quarter, keeping track of accounting/bookkeeping, tracking expenses and P&L, and housing all of my financial google sheets, etc.) 

3) Sales(this is where my yearly, quarterly, and monthly sales/marketing strategies reside, along with ad management/tracking, etc.)

4) JVP HQ(inside here is my brand info (brand voice guide, branding elements/colors, etc., some goals, development/research for things, courses I’m taking and my progress on them, books I’m reading, my course wishlist, software/programs to try, etc. Just a braindump of all the things!) 

* The JVP underneath that JVP HQ needs to be deleted, so ignore that!

ClickUp helps me to stay on task, and have a home-base to house everything under the sun (pertaining to my business) in! You can try it out for yourself here.

 


 

THE WRITTEN PLANNER: PASSION PLANNER

 

  • During the week, my passion planner is always opened to the weekly view. I love this particular view more than the others because it shows me my daily schedule via 30 min increments. (See below.) This view allows me to write out what this week’s focus is (at the top left), as well as my to-do list for personal and work (at the bottom left), and there’s some extra area for jotting down notes (at the bottom right.) I personally prefer being able to cross things off a tangible list with a pen, so that’s why I use this in tandem with my Google calendar and Clickup! 

 

Working From Home

 


 

THE TIME-MANAGEMENT SYSTEM: GOOGLE CALENDAR

 

  • Google calendar is where I’m able to see exactly when I’m supposed to be focusing on each type of task, as well as when to move onto the next one. One of the awesome things about Google Calendar is that you can have multiple calendars inside of a calendar. This is SO amazing because you can see everything all together if you want -or- you can toggle on/off certain calendars you don’t want to view, with just one click of a button. That may be a little confusing, so let’s look at this in action!    

 

Here’s my master calendar view:

 

Working From Home

 

I have every single task (aside from personal tasks,) currently visible on here! 

 

But since you can’t see everything because there’s so much; here’s a different view, my weekly one:

 

Working From Home

 

See how I have literally every hour scheduled out during the day, according to the type of task I’m working on during it? I don’t take calls or texts from family or friends during this time, (or well, I try REALLY hard not to, unless it’s urgent.) 

 

Each calendar inside of this master calendar is color-coded according to the type of work it pertains to. (You can see the different calendar types to the left!) 

 

Having this direction, and these boundaries, helps me to accomplish SO much during the week! So, get to building yourself a calendar that works FOR you, not against you. 😎

 

“Always plan ahead. It wasn’t raining when Noah built the ark.” ― Richard Cushing

“Unless you have definite, precise, clearly set goals, you are not going to realize the maximum potential that lies within you.” ― Zig Ziglar

 


 

THE CLIENT RELATIONSHIP MANAGER (CRM) – HONEYBOOK

 

  • Honeybook is what manages my entire photography and education business in terms of clients, (so all things client communication (emails, proposals, payments, contracts, etc!)  

 

So if someone books me for an elopement/intimate wedding, a couples session, brand photos, or a mentorship — they’re doing it all through here. Basically, it’s where the cash register dings 💸 and the contract-birdies sing. (Idk what happened there.) Moving on. 😂

 

Here’s a BTS view at what the home-base for Honeybook looks like:

 

Working From Home

 


 

Some other useful “work from home” tips: 

 

  • Create a workspace that’s designated for work:

 

    • Try to keep it separate from your rest/family time areas if possible. (And bonus points if you can make it pretty and motivating!) One of the best things I did when living in my tiny apartment in Japan was creating a pretty, motivating workspace. It truly changed the game for me! (Missing it so much right now, it’s all being shipped across the Pacific currently!) 

 

    • For tips on how to create a vision board like the one below, check out this blog post!

 

Working From Home

 

  • Try using the Pomodoro technique:

 

    • The Pomodoro technique is basically working on a specific task in intervals of 25 minutes on and 5 minutes off, for as many sessions as you need. Then, after about four Pomodoro sessions, you’ll take a longer break (usually around 20-30 minutes.) So instead of dragging along working on the same task non-stop, (which usually always leads to distraction,) you work in shorter, more focused bursts! This works SO well for my productivity levels, especially for culling + editing!

 

 

  • Listen to productive music/sounds, instead of regular music:

 

    • One of my personal favs is Brain.fm! It’s one of the greatest tools for productivity. I’d always heard about how listening to a certain kind of music helped you focus, but this app is legit. I listen to the focus channel in Brain.fm every time I need to write a blog post, and I always stay super focused and pump out the best content when I do. It’s also awesome for editing photos! 

 

    • I also love this youtube video, I seriously play this coffee atmospheric track on repeat! 

 


 

Once I finally sat down and began to develop a system that actually worked FOR me, I started to see major improvements in my productivity levels. I’ve accomplished more in my business in the last year using these systems than ever before! 

 

I know getting these set up is quite a task, but once you have them up and running, you’ll be blown away at how much more you’ll accomplish. 🙌🏼

 

Do you think this will help you get more accomplished, and finally have a plan for your biz? I sure hope so! If you have any questions, don’t hesitate to ask. You can post them below in the comments, I’d be more than happy to help! ✨

 

Disclaimer: some of the links in this blog post are affiliate links, which means I earn a commission if you sign up with them! They help keep the lights on over here, so I greatly appreciate it! 🙂

 


 

Wanna work with me 1:1 to get my eyes on your photography business, and help you fuse your faith into your biz?

 

You got it, friend! Click the link below to schedule a discovery call to see if we’d be a good fit to work together! I’ll start prepping your strategy in a Google doc now! 😉🥂

 

Working From Home

 


 

Looking for more helpful photography tips? Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

 

Education

faith in your business

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K

4 Ways To Share Your Faith In Your Business

Do you ever struggle with sharing who you are in Christ in your brand?

 

You care so much about your work, and you know you wouldn’t be where you were if it weren’t for Jesus – so you want the world to know He’s who gets the credit. But the only issue you’re having is, how

 

I remember the pull. I remember feeling like God had placed it on my heart to do photography, and it was so much more to me than just taking pretty pictures of people. 

 

It was more than a job, it was a calling – and I was determined to do it well

 


 

faith in your business

 


 

Fast forward almost five years, and I’ve managed to build a brand on purpose-driven photography and educational resources for women of faith.

 

Now mind you, I didn’t figure out how to share my faith through my business overnight. It took time. It took tears. And it took a lot of “God, do this through me” kinda prayers. But over the years I’ve managed to find a balance that works really well for me and blesses each and every client I work with, (as well as the people who follow me!) 

 

But before we officially dive into the top four tips on how to share your faith in your biz, I wanna cue a record scratch.

 

Before you can bloom and start sharing your faith well on the outside (through your business,) you have to make sure your roots are healthy on the inside. 

 

“Okay, so what does that look like Jess?” 

 

Well, it’s spending time in the Word. Spending time in prayer. Talking to Jesus regularly and asking Him the best way for you to be sharing His good news, and serving those around you with your business. He’s gonna have the best recommendations around! 😉 

 

The truth is, your life preaches a better sermon than your lips ever will – and the way you treat the people you work with, and for – will say a lot about who, and Whose, you are. When you’re focused on the health and well being of your faith on the inside, it can’t help but radiate on the outside. Remember that city on a hill thing…? 

 


 

4 WAYS TO SHARE YOUR FAITH IN YOUR BUSINESS:

 

1. Pray before your sessions. 

 

This isn’t technically something you’re doing on the “outside” – BUT God will show up and show out through you in your work when you get your heart right, and eyes fixed on Him. There is so much power in prayer, and it shouldn’t ever be a last resort.

 

I pray before every single one of my sessions, (because truth is, sometimes I still get nervous to shoot!) You can pray before your sessions, client meetings, consultations – you name it.

 

Because I do this… Jesus always calms me down and allows me to end up with an amazing couple or brand – and I’m able to provide them with incredible images because I know God is at work both in and through me. “All to Him I owe.”

 

2. Weave wise words into your website copy & social media accounts.

 

An obvious way to dip your toes into sharing your faith is to weave words that other Believers would recognize throughout your website copy and social media accounts. You know the ones I’m talking about, the ones we hold really dear to our hearts. Here are a few to get your wheels turnin’:

 

{ Called, calling, answer the call, kingdom-focused, purpose-driven, purpose, mission, on mission, grace-filled, grace, steward, redeem – ya feel!? }

 

This helps you speak to what’s called your “ideal client.” And if you’re speaking to your ideal client, then it won’t be as awkward to share your faith – because they’ll likely be believers too! 

 

Ever heard the sayin’ “your vibe attracts your tribe?” Your kinda people will pick up what you’re puttin’ down, and those who don’t – won’t. (It’s a good thing, promise!) This is more or less a form of attracting and repelling, and boy do I wish I’d have done it from the start.

 

3. Change the way you share your client’s work.

 

If you’re a photographer and are typically sharing sessions on social media by saying something like, “Kristen and Travis’ epic anniversary shoot is on the blog, check it out,” then try instead to elaborate on who they are as a couple and how beautiful marriage is to you, or what it means to you. Here’s a screengrab of a caption I shared of a couples anniversary shoot, that weaved in some faith-bits throughout.

 

faith in your business

 

faith in your business faith in your business

 

4. Fuse your faith into the works of your biz

 

We all know that faith without works is dead, right? So, how can you do the work and actually be Jesus’ hands and feet in your biz? 

 

Well, there are a few ways. But one of the most important? By extending grace, even when you don’t feel like it. When you do get that difficult client (‘cause there’s one in every crowd,) give them grace. I don’t mean let them walk all over you, I just mean react in a way that Jesus would, and do what Jesus would do. You know what integrity is – operate by it. 

 

Another way to put faith to work is by sharing what you know – for free. (I’m not saying you have to share everything for free, all the time, but it’s a surefire way to make sure you’re keeping God first and are not only tithing financially, (which is super important too,) but tithing of your time as well. Be the person for that new biz owner that you wish you had when you started; and if you did have her, take that torch and pass it on. 

 

So let’s do this. Let’s run on mission. Let’s make this industry as beautiful as we know it can be. After all, we’re all just creatives meant to serve the ultimate Creator. 

 


 

Once I finally decided to embrace who I am as a whole, (the love I have for photography/education, and the stance I have on faith,) and put them all together under one brand – I’ve seriously never been happier. I just felt stifled and inauthentic when I tried to keep my faith underneath the surface and not show it. But now, it truly feels like chains have broken off and I’m able to share what’s most important to me, while also connecting with other believers in business.   

 

Are you struggling with sharing your faith in your business? Feel free to drop your questions or concerns below. I’d love to chat with you and encourage you!

 


 

Wanna work with me 1:1 to get my eyes on your photography business, and help you fuse your faith into your biz?

 

You got it, friend! Click the link below to schedule a discovery call to see if we’d be a good fit to work together! I’ll start prepping your strategy in a Google doc now! 😉🥂

 

faith in your business

 



Looking for more helpful photography tips? Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

 

Education

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K

5 Tips For Successfully Relocating Your Photography Business

Recently, this was posted by another photographer in my free Facebook group (In Re: relocating your photography business…):

She said… “Ever feel like hanging things up? My husband is in the military and we’re both new to the lifestyle, and since moving, I’ve lost all my business. I’m basically having to start all over and no one is showing interest in my services. I’m very distraught. Anyone else ever felt this way or in a similar situation? Trying to stay positive and get my work out there. I’m also a believer, so I’ve been praying a lot but no results.”

 

Well, I’ve been here a few times, actually. 

 

I moved from Texarkana to Florida, where I worked for 6 months. Then, we received orders to Okinawa, Japan; so we moved there and lived there for three years. And now (as of March 2020,) we’ve moved back to Texarkana, Arkansas.  

 

Being a military spouse isn’t easy. And even just moving your business across the country, (or the literal WORLD in my case,) isn’t easy either. You’ve worked so hard to build up your clientele and serve them well, and then boom. You just have to leave everything you’ve built and hope for the best in the new place.

 

I’m not gonna lie, it’s super hard. It’s literally the furthest thing from smooth sailing. It requires a ton of prayer, waiting, and trusting — and some serious hard work.

 

But it’s doable. I promise.

 

And I say that because I’ve done it. Not just because I “think” it’s doable. 

 


 

relocating your photography business

 


 

Before anything, you have to decide how much you love it. You have to decide if you love it enough that you’d do it even if you never got paid again. 

 

If you love photography as much as I do, it would hurt you much worse to allow your camera and dreams to collect dust, than it would for you to dig in and MAKE this work – no matter how hard it is, or how long it takes.

 

So if you feel this way too, we can move forward with some tried and true strategies! Here are a few things I did whenever I found out I was moving my biz, and they helped tremendously.

 


 

5 TIPS FOR SUCCESSFULLY RELOCATING YOUR PHOTOGRAPHY BUSINESS: (make this heading 2 and centered)

 

1. Change your name on your Instagram page (or put it in your Instagram bio,) to include the place you currently live, along with the place you’re moving to BEFORE you officially move.

 

For example, mine read “Okinawa & Texarkana Photographer” before I moved back to Texarkana. 

 

The reason being, when people go to search for a photographer on Instagram, they tend to type in things like “Texarkana photographer” straight up into the search bar. If you have this in your bio, it ups your chances of getting leads that are interested in booking sessions in that area! 

 


2. Start using geotags and location-based hashtags in the images you’re already sharing on social media, even though you don’t technically live in the new location yet.

 

This will help you to get leads before you move, so you can hit the ground runnin’! So if you’re uploading a session that you’ve done in Location A (where you currently are,) add both the hashtags for Location A, as well as location-based hashtags for Location B (where you’re moving to.) 

 

Then, when someone reaches out about working together, you can say something like, “Oh my gosh yes! I’d love to take your photos!! I’ll be there [[INSERT DATE HERE!]] Would that timeframe work for you? If so, I can send you all the info on sessions with me!”

 

You can totally start taking on sessions there now, even though you’re not “there” yet! I think sometimes we think we have until we get there, but I highly recommend starting this before you arrive. 

 


3. Reach out to a few people in the area who look like they could be ideal clients, (or wives of your husband’s new squadron if you’re military,) and offer to shoot a session for them for free. 

 

I know, I know. Sometimes photographers like to really make shooting for free a taboo topic, and I so understand. However, point is – when you’re moving to a new location, you need sessions from that location in your portfolio. And if you’re not getting a ton of leads, then sometimes you just gotta bite the bullet and do it. 

 

It was so helpful for me for marketing/SEO purposes to have a few sessions under my belt with recognizable Okinawan landmarks in them, so when I shared them to social media, people actually recognized I was, in fact, available for work there! I shot a free couples session for my husband’s team leader and his wife, at a waterfall in Okinawa, and it made a huge difference in bookings for me! Plus, it was fun. So… why not!? 

 


 

4. Dig deep into your process, and see what’s missing. 

 

Is there anything in your on-boarding/client process that could use some attention? 

 

Take this time to really dig in and find the gaps. Do you think there may be a reason you’re not getting leads, and/or getting ghosted? Maybe it’s the way you communicate yourself and your services. When people inquire are you just hitting them with numbers? Is there a friendly/conversational tone to your emails, or is it pretty stoic and doesn’t truly reflect the experience of working with you? All of these things TOTALLY matter. 😉

 


 

5. Revamp your brand.

 

Chances are, your brand could be lacking in the aesthetic department. Maybe you haven’t updated your website in ages, and you’re honestly just not super proud of it. Now would be the perfect time to invest in a new website to get you a brand designed that you’re super flippin’ proud of. 

 

I had my first “official” website built by a professional designer right after moving to Japan, and it changed the game for me. But you could get started without even hiring a designer, and use one of Showit’s FREE templates! They’re beautiful! (Showit is my #1 fav platform for websites!)

 

If you’re already thinking about getting a website, check out these two blog posts:

 

 

These are just a few strategies that’ll get the ball rolling towards more bookings, which means… more money in the bank. And we could all use that, right!? 😉 

 

Try these on for size, and let me know how they work for you! In the meantime, I’ll be over here brainstormin’ up some more tips for ya to get booked out solid.

 


 

Wanna work with me 1:1 to get my eyes on your photography business, and create you a custom relocation strategy?

 

You got it, friend! Click the link below to schedule a free discovery call to see if we’d be a good fit to work together! I’ll start prepping your strategy in a Google doc now! 😉🥂

 

relocating your photography business

 


 

Looking for more helpful photography tips? Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

 

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