Blogging is one of my favorite ways to grow my business, both locally and virtually! My blog helps me to book more photography clients, as well as mentoring clients, on a daily basis. So today, I’m breaking down my exact process on how to use a blog to book more photography clients!
1. In order to be able to use a blog to book more photography clients, you’re obviously going to need to create one first!
If you missed my blog on how to create a website for your photography business, (which you’ll need in order to blog,) then be sure to read that here first! Then, you’ll be good to follow the rest of these tips. 🙂
2. The next thing you’ll need to do is create a form.
A form is essentially a place where people can “opt-in” to subscribe to your newsletter/email list.
This is essential, because it allows you to collect their email addresses, which in turn allows you to send them promotional emails directly.
The great thing about having an email list is that a) you own it, b) once they’ve opted in, you have a 99% chance of your email landing in their inbox, and c) it’s a more intimate relationship than just social media — hence the conversion rates are higher!
To create a form, you’ll need an email marketing service provider. I use and love Flodesk, and have an entire blog post about how to start an email list for your photography business here!
Once you’ve created that, and have your form — you’ll be able to add that in as your CTA (call-to-action,) at the end of your blogs to get people onto your email list!
3. Next, you’ll need to create a workflow and attach it to that form.
Once you’ve created a form, you’ll need to develop a workflow that flows from it.
In the back-end of Flodesk, (or whatever email marketing service provider you choose,) is where you’ll create that.
Your first workflow you’ll need to create is what’s called a “welcome sequence,” which consists of 3-5 emails that do the following:
- Deliver the free resource that they were promised when signing up for your list
- Introduce yourself and your business, communication-style and frequency
- Introduces your services/offerings
- Gives them additional free resources
- Pitches them on the service that’s the best fit for them
Once you have this sequence set up, (and promote your list regularly,) you’ll be getting email subscribers on repeat!
4. Write blog posts that cover your content pillars, and drive your marketing strategy forward.
If you aren’t sure on what content pillars are, or how to use a blog to further your photography business’ marketing strategy, definitely check out this blog post of mine!
In it, I break down exactly why photographers need to be blogging, along with my strategy, and how it plays out (from the blog to Instagram captions) on a daily basis inside my business.
5. Promote your blog posts on your social media, (Instagram, Facebook, Pinterest, etc.!)
Once you’ve written your blog post, you’ll want to be sure to promote it. The thing is, it’s not common that people just “stumble upon” your blog posts — you really have to put them out there!
I promote mine on Instagram (via the link in bio,) on Facebook, and on Pinterest! However, Pinterest is the highest form of traffic to my blog/website — so I put the most amount of effort promoting them there.
If you remember my blog post about how God financially sustained my business without me showing up, that literally wouldn’t have happened had I not already done the building/promoting of my blog in the background!
Wish you could just swipe my entire blogging workflow from A-Z? For two more days, you can — inside this amazing (majorly discounted) bundle of education for photographers!
My brand-new, never-before-released product “The Ultimate Guide To Blogging For Photographers” is available inside this creative collaboration bundle, for two more days for only $97!
The product itself, once it launches in my shop in the fall, will be $197. So you’re getting it, along with over $14,000 worth of education (that’s over 70+ courses, guides and resources) — for literally 99% off! 🤯
Click the image below to check it out — but hurry! Time’s a tickin’! ⏳👇🏼
LOOKING FOR MORE HELPFUL PHOTOGRAPHY TIPS? FEEL FREE TO BINGE ON THESE BLOG POSTS, OR PIN ’EM ON PINTEREST FOR LATER!
If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.
Whatevs. Pinterest biz sesh, anybody!?