This is a place where we can dig a little bit deeper. If we were sitting on a plane together, chatting over tacos, or sipping sweet tea on my front porch, this is a snapshot of what I’d share with you.
If you’ve been around the biz world for any amount of time, then I’m sure you’ve heard the word lead generator or “freebie”. Just in case you’re like, “Um, Jess, what are you talking about?”, I’ll define the term. A freebie is a free piece of content that you offer potential clients or customers in […]
When it comes to marketing your photography businesses online, Instagram is typically the first platform the photographers I coach reach for, and I don’t blame ‘em. For me, Instagram is queen, and teaching my coaching clients how to market themselves on this platform is one of my favorite parts of what I do. In my […]
Starting an email list for the first time (or actually sending your list emails) can be daunting for most small biz owners, but it’s totally necessary if you want to grow behind the scenes. Email lists allow you to: 1) further position yourself as the expert 2) build brand awareness & stay top of mind […]
If you’ve been marketing your business for any period of time, you’ve probably heard someone mention the term “Unique Selling Proposition” or USP. Entrepreneur.com defines “USP” as: “The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.” […]
Check out this couples anniversary session in Okinawa, Japan by Jessica Vickers Photography for all the beach photoshoot inspiration you’ll need!
Productivity isn’t something I was always innately good at. I truly think it’s a learned skill, especially when working from home. It’s taken a lot of research, testing, tracking, and tweaking for me to get where I feel good about a certain system or schedule that really works for me, but I’m pretty confident about […]
Do you ever struggle with sharing who you are in Christ in your brand? You care so much about your work, and you know you wouldn’t be where you were if it weren’t for Jesus – so you want the world to know He’s who gets the credit. But the only issue you’re having […]
Recently, this was posted by another photographer in my free Facebook group (In Re: relocating your photography business…): She said… “Ever feel like hanging things up? My husband is in the military and we’re both new to the lifestyle, and since moving, I’ve lost all my business. I’m basically having to start all over and […]
Let’s face it, nobody could’ve predicted the outbreak of COVID-19 in a thousand years. (Well, except for that crazy article that basically did, have ya’ll seen that!?) Anyways, point is, this has been nothing short of terrifying for us as photographers. Considering our work isn’t classified as “essential,” we’ve all had to shut the doors […]
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