I can’t tell you the number of times I’ve googled “how to create a content calendar for your photography business” over the past decade and found NOTHING that answered my questions. Nothing I found made me feel equipped to create my own content calendar. You can typically find information online on creating a content calendar […]

A lot of photographers have websites, but not all of them have a website that converts their browsers into buyers. In fact, you might even be reading this blog post because you’ve noticed your website isn’t doing its dang job, and you’re just not sure where you went wrong or how to fix it. Luckily […]

Creating a brand message can be overwhelming for small business owners. The reason being is that the majority of us aren’t marketing experts, we’re experts in what we do, which leaves us playing the guessing game when putting together our brand’s marketing strategy. So, naturally, we follow the lead of everyone else starting a small […]

If you’ve been around the biz world for any amount of time, then I’m sure you’ve heard the word lead generator or “freebie”. Just in case you’re like, “Um, Jess, what are you talking about?”, I’ll define the term. A freebie is a free piece of content that you offer potential clients or customers in […]

Last week on the blog, we talked about an extremely important part of your business’s marketing plan: your email list! We went over how to start one, my all-time favorite email marketing service provider, and more! If you haven’t read it yet, click here to catch up, and then head right back here so I […]