the blog

The JVP Blog

Welcome to

This is a place where we can dig a little bit deeper. If we were sitting on a plane together, chatting over tacos, or sipping sweet tea on my front porch, this is a snapshot of what I’d share with you. 

»

03

HOW TO BE MORE PRODUCTIVE WHEN WORKING FROM HOME

02

HOW TO GO FROM INQUIRY TO BOOKED IN YOUR PHOTOGRAPHY BIZ

01

INTIMATE BEACH WEDDING IN MIRAMAR BEACH, FLORIDA
Now Trending

Personal

WEDDINGS

EDUCATION

KEEP EXPLORING

Spend much time around me, whether we’re shooting in an exotic location or working through a business challenge and I’ll have you believing in the God-sized dreams that have been laid on your heart. Let’s get after it!

Photographer & Educator

HI, I'M JESSICA

FAITH

BRANDS

COUPLES

TRAVEL

I can’t tell you the number of times I’ve googled “how to create a content calendar for your photography business” over the past decade and found NOTHING that answered my questions. Nothing I found made me feel equipped to create my own content calendar. You can typically find information online on creating a content calendar […]

READ MORE >

a photograher

We’re more than halfway through this unpredictable year, and if you’re anything like me then you could use a lil’ pep talk right about now. Because, as photographers and aspiring photographers (all levels are welcome here), one of our greatest hurdles is our mindset. In order to get better at what we do, we have […]

READ MORE >

Creating a brand message can be overwhelming for small business owners. The reason being is that the majority of us aren’t marketing experts, we’re experts in what we do, which leaves us playing the guessing game when putting together our brand’s marketing strategy. So, naturally, we follow the lead of everyone else starting a small […]

READ MORE >

How to tell if you’re ready to outsource certain parts of your photography business can be tough. I mean obviously you love your job photographing clients, so you don’t want to give that up, but how about the rest of your work? Do you love it? Do you have time from it? Are there certain […]

READ MORE >

If you’ve been around the biz world for any amount of time, then I’m sure you’ve heard the word lead generator or “freebie”. Just in case you’re like, “Um, Jess, what are you talking about?”, I’ll define the term. A freebie is a free piece of content that you offer potential clients or customers in […]

READ MORE >

Nurture Campaign

Last week on the blog, we talked about an extremely important part of your business’s marketing plan: your email list! We went over how to start one, my all-time favorite email marketing service provider, and more! If you haven’t read it yet, click here to catch up, and then head right back here so I […]

READ MORE >

Starting an email list for the first time (or actually sending your list emails) can be daunting for most small biz owners, but it’s totally necessary if you want to grow behind the scenes. Email lists allow you to: 1) further position yourself as the expert 2) build brand awareness & stay top of mind […]

READ MORE >

unique selling proposition

If you’ve been marketing your business for any period of time, you’ve probably heard someone mention the term “Unique Selling Proposition” or USP.   Entrepreneur.com defines “USP” as: “The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.”   […]

READ MORE >

Alright, let me paint the scene. It’s post-pandemic and you’re at a business networking event. You’re bouncing around the room making small talk and suddenly you get asked the dreaded question, “So, what do you do for work?”… and you internally panic. You rack your brain for a smooth elevator pitch, you know the one […]

READ MORE >

FOR PHOTOGS

Browse by category:

VIEW POSTS

All things education for photographers; from shooting & editing, marketing & business, to workflows & systems.



PERSONAL

Browse by category:

VIEW POSTS

A solid dose of personal life with my husband Clay, our modern farmhouse, our dogs...and basically, all the things. 



weddings

Browse by category:

VIEW POSTS

Whether it's an adventurous elopement on the shores of Bali, or an intimate wedding in someone's backyard, here's the celebrations of love.



COUPLES

Browse by category:

VIEW POSTS

I'm sharing all my recent sessions with couples, (literally all over the world,) over here on the blog.



brands

Browse by category:

VIEW POSTS

Here I'm showcasing female entrepreneurs; from models to hairstylists, graphic designers to makeup artists, and influencers to photographers...



FAITH

Browse by category:

VIEW POSTS

I'm peeling back the layers on running a faith-based business, life as a married woman, and navigating this *crazy* world as a Christian.



TRAVEL

Browse by category:

VIEW POSTS

Come along with me on all my recent trips; from Bali to New Zealand, and Thailand to the East Coast. All aboard!



@JESSICAVICKERSPHOTO

instagram with me

Come along for more daily adventures (and photos of my dogs) on the 'gram: