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K

Things To Know Before Creating A Website For Your Photography Business

So you’ve decided it’s time to take the plunge and start building your photography website – (whoop whoop!) 

I couldn’t be more excited for you to take this next step, and I know it’s going to next-level your brand for real – especially if you’ll do it right!

Having a website to showcase your work is so important as a photographer, because it establishes your authority and expertise, and gives potential clients a seamless experience when viewing your portfolio. (You know, instead of just scrolling through endless facebook albums and your insta feed.)

Having a solid website can uplevel the value of your brand, (which in turn allows you to charge higher prices and not feel weird about it, cough cough.)

 


 

 


 

Three years ago, I decided to finally quit the never-ending cycle of purchasing a website template, customizing it, and then never launching it. I was like a serial website template hoarder. (Seriously, I did it FOUR times.) 

I wanted nothing more than to hire a graphic designer to help me build my brand, but I just couldn’t swing it financially at the time – so I stayed on the hamster wheel.

After a year of mulling over the fact that I’d never be proud to launch a site until I had someone help me, and one breakdown over having been in business for 3 years and never having a site to show off – my husband helped me hire a designer to uncover and build my custom brand. (Which I was actually able to pay him back for before it even launched – cause God had a plan.) And to be honest, it was the greatest thing we ever did for my business.

I remember listening to one of Jenna Kutcher’s “The Goal Digger” podcasts about 4 years ago on my way home from a Florida vacay, and she was talking about how when she went to design her site, she was looking at everyone else’s websites for inspiration. (As in – all the other photographers around her.)

And then it dawned on her – only dead fish go with the flow. She realized that in order to be HER, (truly her) – she had to build a brand around her, and it wouldn’t look like anyone else’s. (Thanks Jenna for that one!)

And that’s what the team at Refinery Original helped me do. We dug deep into who I am, what I love, and why I feel I was placed here – and through it, we developed my brand. We embraced my southern roots and fierce faith and built this little photography/ministry love-child you’re now interacting with today.

But before all that – there was some major research that had to take place on my part. So without further ado, here are the top five things I WISH I knew before building my photography website – (or attempting to.)

 


 

THINGS TO KNOW BEFORE CREATING A WEBSITE FOR YOUR PHOTOGRAPHY BUSINESS:

1. Find your why before building your site.

A huge part of building a brand, (especially a personal one,) – involves knowing why you do what you do. And honestly, prior to working with Erica & James, I didn’t really know my true “why.” I’m sure you’ve heard about the importance of “finding your why” at this point, it’s preached everywhere – and for good reason.

Knowing this helps you out in SO many aspects of your business. It helps you:

  • develop and share your brand story, (which in turn naturally attracts your ideal/dream clients.)
  • get clear in your marketing and sales copy, (so you’re putting out the vibe that attracts your own tribe.)
  • narrow down your services to the ones that fire you up, (so you’re actually filled with purpose and passion when you work, (can I get an amen!?)

 

There are so, so many benefits to knowing this, so please take some time and dive into uncovering yours before building your photography website.

Figuring out my why eradicated the competition; because nobody was doing what I was doing. Nobody has the purpose I have. (Just like nobody has the purpose YOU have!) And when you’re wrapped up in your purpose, you don’t have eyes for anybody else’s. You’re too captivated living out your own calling.

 


 

2. Get introspective.

When I dug in and investigated who I was, I actually found my unique style. I literally found a home in myself and potential brand, and then I created a Pinterest board based on what I truly LOVED – and it didn’t look like ANYONE else’s. (Not even in the slightest.)

It was seriously so different, and it lit. me. up. ya’ll. It was SO freeing to have a vision of “the perfect JVP brand” that didn’t look like anything anyone else was doing. I so deeply want YOU to experience the freedom in that process.

SO – go ahead, create a secret Pinterest board and pin literally EVERYTHING that makes you happy to it – but only one rule: NO website templates or branding mood boards – not yet. 😉

Here’s an idea of some things you can pin:

–  Outfits that inspire you and that you’d actually wear, (or would love to photograph other people wearing)

–  Landscapes with colors that inspire you and that you’d love to travel to

–  Home decor that you drool over, and would actually decorate your house with

–  Unique experiences you want to have one day (for me, that’s living out of a campervan temporarily & buying an overlanding setup) 

–  The things that make you the absolute happiest (for me – it’s spending quality time with my husband, pups and family; and living a simple life in the country.)

Wanna see an example of the JVP Mood Board on Pinterest that served as the foundation for the site you see today?

Thinking about creating a website for your photography business? Click here for the five things I wish I knew before creating my first photography website!

VIEW THE WHOLE MOOD BOARD HERE: https://pin.it/tict3aro4ovkrt

That mood board above resulted in this vision board that my designer whipped up:

 

And although my brand has evolved a tad since then (this was in 2017) – this still serves as a pretty dang accurate depiction of my brand aesthetic, and I’m all about it!

 


 

3. Define your ideal/dream client.

A pretty site won’t do you any good if it isn’t attracting your dream clients, and repelling those that aren’t a good fit for you. 

In business, there’s a term called “ideal client” and it refers to the dream client you’d like to work with over and over. Someone you wish you could clone and only work with for the rest of your biz life. (You may already be familiar with this term, but if not – I want to educate you for a sec.)

Have you ever shot a session for someone that you just did NOT vibe well with? Either they constantly asked for a discount or extra things that weren’t included in the scope of their project, or they didn’t value your time or expertise during the session, or they had a bad attitude. (Really just anything that rubbed you wrong.) From that moment forward, you realized you did NOT want to work with them, or anyone else like them, again.

This is good, really! It helps you to see who you’d like to work with, so you can get clearer on how to speak to them, (and how to create a site that speaks to them too!)

Create another Pinterest board for your dream client/ideal client, and pin things to it that they’d love and would connect with. Then, look at your own brand board and this board side by side, and find the overlap. It’s there, and it’s gonna be GOLD for you when it comes time to design a site that converts.

 


 

4. Do your research.

There are SO many different options when it comes to choosing a platform for your photography website. (As I’m sure you’re well aware of if you’re reading this post.)

I first chose WordPress and used a Bluchic theme, then I purchased another WordPress theme, and then I purchased a Flothemes theme, and then a Showit theme. Out of all of them, I’d hands down recommend going with Showit over any of the others. My pick for a website builder was Showit before even hiring James & Erica at Refinery Original – (so I’m thankful that was the builder they designed on as well!) 

Why did I choose Showit? Showit is a drag and drop website builder, (which means there’s no confusing coding knowledge needed in order to use it!)

This was a GAME CHANGER for me because trying to teach myself code just to make changes on my site resulted in a ton of headaches and sleepless nights. Ugh. Don’t remind me.

It was important to me to have a website that I actually knew how to use and change things on when I needed to. I didn’t want to have to find a designer or developer every single time I wanted something changed, that would’ve been an absolute nightmare, (both mentally and financially!)

I can preach about Showit till my lips fall off, but lemme just show you. Here’s a screenshot of the back-end of Showit, so you can see why I love it so much!

 

In Showit, I can literally click or adjust ANYTHING that you see on the screen. Anything on my site, I can change with just a few clicks and have the new version published immediately (or whenever I’m ready to!)

My site’s also responsive, which means it works on mobile too; which is VITAL nowadays, because of how many people are using phones to browse the web!

I just checked my Google Analytics, and 70 PERCENT of my website traffic comes from mobile devices on a monthly basis, so – ya gotta have one that plays well with mobile! 😉 

 


 

5. Be Strategic.

Be strategic with choosing a customizable website template, if that’s the route you go. (Which is usually much easier on the pocketbook than hiring a designer to build you a custom site, which isn’t necessary at the beginning of your biz if you follow these tips.) 

Showit has KILLER templates for sale now – (seriously, some of ‘em even tempt me!) Oh, and to clear things up, I’m not an affiliate for Showit. They don’t even have an affiliate program, I checked LOL. I legit just can’t rave about them and their customer service enough! (And when you’re having trouble… they respond with crazy helpful advice… and GIF’s. #sold.)

Had I known these things before trying to build a photography website, I could’ve saved myself from going down a THREE-year rabbit trail – that sucked up a lot of my time, energy, and finances.

Because let’s face it, you can’t drive traffic to a site that doesn’t exist; which means there’s a lot of potential clients and inquiries slippin’ through your fingers!

 


 

To sum it up, here’s what I wished I knew before investing in a photography website:

  •  Find your “why” before you build your site.
  •  Get introspective.
  •  Define your ideal client.
  •  Do your research.
  •  Be strategic.

 

Have questions about building your own photography website the right way? Drop ‘em below in the comments, or book a free strategy call with me so we can chat! 

Disclaimer: I’m no designer by any means, but I’ve learned a heapin’ of helpful tips to make sure I’m putting my best foot forward on the web!

Thinking about creating a website for your photography business? Click here for the five things I wish I knew before creating my first photography website!

 


Wanna stick around and stay learnin’? I knew I liked ya. 😉

Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

how-to-stop-comparing-yourself-to-other-photographers-jessicavickers.com    3 Things I Wish I Knew When I Started My Photography Business

 

 

Education

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K

How To Communicate With Inquiries via Social Media

You’ve recently started your photography business, and you’re super pumped to finally be chasing this dream. The only problem? (Well, one of them anyway.) Client communication… It makes ya sweat. Big time.

No worries, we’re gonna fix that friend. 😎But first? We’ve gotta chat about some “not to-do’s” before we chat about all the to-dos and how to’s. K?


 


 

How To Communicate With Inquiries Via Social Media:

1. Take note that it’s not super professional to communicate with potential clients through social media, and especially not all the way up until booking.

I know, I know. The title of this blog seemingly contradicts this statement, but what I’m talking about today is how to move your conversations with potential clients OFF of social media, and INTO your workflow.

Chances are, your client communication is lacking structure. You’re responding to inquiries however you get ’em. Whether it’s through Instagram DM’s or Facebook messages, you name it – you’re takin’ it. Not only does that complicate your workflow and exhaust you, but it also devalues the experience of your brand.

Now, I’m not saying you can’t chat with people through social media, because you totally can! But when it comes down to business, (i.e. discussing pricing and contracts) you better get your butt off social media and get them into your workflow.

Curious how I handle all of my client communication? Straight through Honeybook, 100% of the time. Honeybook has allowed me to increase the number of clients I book, speed up my workflow, and triple my bookings because of its professionalism and ease-of-use. I recommend it to 110% of the photographer’s I meet because it’s truly changed my work/life balance and made me actually LOVE doing all the parts of my job. Time-saver, world-changer. 💃🏻

If you want 50% off of your first year, you can totally click right HERE! Using that link will getcha a free 7-day trial, so there’s nothing to lose. Try it, and you’ll see why I rave about it. Here’s to landing your next dream client! 😍🎉

2. The entire goal of chatting with potential clients on social media is to get them to BOOK, and if you don’t make the process seamless, easy, and professional… they’ll get distracted.

… Which means you’ll end up losing the lead to the endless scrolling that we’re all tempted to do while we’re on our phones.

Even worse, if your client communication is strictly through social media, nothing is set in stone. They say they want to shoot with you on a certain date, and then you guys chat and plan the shoot all day long (or even worse – for weeks,) and then come the day of, they don’t have any skin in the game. There isn’t a contract, so they’re technically not even required to show up or follow through with it.

 


 

So here’s how I do it. I’m gonna give you a little rundown of exactly what I do when someone reaches out on social media.

Potential client reaches out and says something along the lines of:

Client: “Hey Jessica! I’ve been following you for months (yes, I stalk your work. LOL.) I just wanted to reach out and see what your availability looked like for August. I’d absolutely LOVE to book a couples shoot with you, and just wanted to get an idea of what your pricing looks like so I can plan ahead! 🙂 “

Me: (Here, I’d immediately freak out with excitement and use 7 too many emoji’s, cause that’s just who I am.) Then, I’d check out their profile and see if I recognized them, and if not – I’d take a good 10 minutes or so just to learn more about who they are: what their partner’s name is, what they love to do together – just to see if we share any commonalities.

We’d chat for a while back and forth about things COMPLETELY unrelated to photography, until I finally swapped the convo over to a taaaad bit more professional vibe, and directed them to my contact form.

I’d explain I literally just have them fill that form out so it’ll pop them into my workflow! So they fill it out, (and usually love the process because I make it fun by getting to learn more about them and their story,) and then BOOM – I’m able to switch workflow mode on and progress them along all the way up until the conversion – where they’re viewing the proposal, signing a contract and paying the retainer – usually within minutes of contacting me! 😉

Wanna learn how to do that too? I gotchu!

 


Here are 3 musts to successfully convert a client from “social media scouting” to officially booked:

1. Establish connection ASAP.

You need to feel like bff’s. This does two things; it builds trust in the eyes of your client and gets them pumped for their shoot they’re about to book 😉 , and it also differentiates you from other photographers, (that they may, or may not be reaching out to at the same time as you.) Let your personality shine, build those connection points, and seal the deal!

2. Answer their questions before they can ask them.

They need to be catered to and hand-held every step of the way. This helps them feel seen, heard and understood; all of which someone expects when dishin’ out dolla bills for a service. Ya hear?

 

3. DON’T back down or get nervous when it comes to asking for money.

If you act weird about it or present your pricing haphazardly… it’s gonna raise red flags. People won’t believe you’re confident in what you do or the results you can get them. You’re providing a service for them that is absolutely invaluable, and nobody can do it like YOU can. Be confident when sending your information over, YOU GOT THIS!

 


 

Having a hard time converting your followers into paying clients? Struggling with client communication in general? Hop on a free strategy call with me so we can pinpoint where you’re losing customers, and figure out what you can do to fix it! 

Having a hard time with client communication? (i.e. converting potential customers into paying clients?) Here's some tips on getting clients booked!

 

Wanna stick around and stay learnin’? I knew I liked ya. 😉

Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

how-to-stop-comparing-yourself-to-other-photographers-jessicavickers.com    3 Things I Wish I Knew When I Started My Photography Business

Education

how-to-look-like-a-professional-photographer-when-youre-just-starting-out.jpg

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K

How To Look Like A Professional Photographer When You’re Starting Out

Feeling like a professional photographer when you’re just starting out is an absolute STRUGGLE. There are SO many factors causing you to feel inferior to other photographers around you: from not having a workflow, to not having contracts or a “system” for booking people – and not having the “brand” it seems like the other legit photographers around you have. Not to mention not owning the equipment you need, and not knowing anything about whether your biz is even “legit” legally, (that probably just made you cringe.)

To be honest, most days you feel like a fraud and a poser running your own “photography business,” and just hope you don’t get “found out” while you don’t have things figured out. 🙈

Am I right? Been there, done that, got that t-shirt.



 

I know it seems like the ONLY thing you can do is just keep trying, and hope that time spent developing your craft will one day get you to where you need to be. But the truth is, there’s a faster way. Today we’re gonna dive into all the ways you can make your biz look more legit – even if you don’t feel it.

(Spoiler alert: YES, it’s possible.)

 

How To Look Like A Professional Photographer (When You’re Just Starting Out):

1. Get a CRM. (I can’t stress this enough.)

(Seriously.) It’ll solve at least 5 out of 7 of your problems.

My CRM of choice (Honeybook) is only $30/month – and the return I make on that investment monthly is INSANE. (We’re talkin’ thousands.) Still think you can’t afford it…? Eat at home instead of going out just once, and you’ve already paid for it. (We really do argue harder for our excuses than for things that’ll change our lives.)

  • CRM’s are also known as “client relationship managers” and they’re absolute GAME CHANGERS. Having a CRM will help you:

      • Feel legit, because you’re putting your best (and most professional) foot forward
      • Get organized; all of your bookings will be in ONE place, not in a bunch of emails, texts and phone calls. (so you’ll know exactly where everyone is in your workflow, and what tasks need to be done for them)
      • Automate workflows (so you never skip a beat throughout your client process)
      • Have contracts (so you don’t end up losing money to a nightmare client that took advantage of you)
      • Never have to talk about payments again, (HB handles it all for you, and can even send out automated payment reminders, heck YES)
      • Have a solid calendar system (so you’ll never double-book again)
      • Generate reports (know what lead sources are making you the most money – so you can focus your efforts on those)

 

I used to think I couldn’t afford a CRM, or that I could just wait until I got more official. Then I realized that actually getting one was the step I needed to put my best foot forward. I realized it looked WAY more professional than just chatting back and forth through texts, emails and fb messages. And guess what? I started booking triple the amount of sessions once I switched to HB and drilled down on my workflows and systems!

 

2. Present yourself professionally, (yes, especially on your personal social media.)

They always say “your vibe attracts your tribe,” and if you think about it, that can be a good or a bad thing.

If you’re trying to shoot couples but you’re always complaining on your social media about your spouse or significant other… that doesn’t put a solid message out there.

If you’re trying to attract dream clients that are easy going and laid back, but you’re always complaining about SOMETHING on social media… you’re gonna attract people who complain.

If you’re trying to attract clients who don’t bat an eye at your prices in sticker shock… it’s probably not smart to complain about prices of xyz going up or asking things like “where can I get xyz that doesn’t cost an arm and a leg.”

Guys. Be smart, stay professional, and stay positive.

 

3. Focus on your client experience.

So you may not have all the expensive equipment you want yet. But you know what you do have? A heart that can serve others- and that doesn’t cost you a dime.

Focus on how you can make your session unforgettable BEFORE your clients ever see their images. Think about ways you can make the experience for your clients better than any other photographer around you, and pour your time and energy into that. It’s said that people actually remember the experience that’s associated with their photos more than the photos themselves… which means even if you may not be able to give them the best photos in your town yet, you’ve still got a shot at giving them the best experience!

 

4. Only share your BEST work. Quality is better than quantity.

I know it’s tempting to post almost every photo from a session, but really make sure you’re only sharing the BEST ones.

If you’re sharing unflattering poses on people, or low-quality photos… that’s what people will think you’ll do for them as their photographer – so they probably won’t be booking you. Make sure your clients always look phenomenal, and that the quality is the best you’ve got.

 

5. Create a marketing strategy.

People generally believe the more someone’s working, the more “legit” they are. I’m not sure why… but seeing someone with lots of bookings typically translates to “high in demand” in the eyes of potential customers.

So don’t just wait for clients to come to you. You’ve got to be proactive in your marketing, not just reactive. Set a goal for how many clients you want to get next month, and then outline a plan to make it happen. Maybe you’ll reach out to past friends and pitch a shoot for a good rate, or maybe you can attend an event and network in-person. Make a plan, and then execute on it and get your name out there! You ARE a photographer!

 


 

I know sometimes it seems like finally arriving at that “professional photographer” status you desire so much is so far out of reach – but it’s really not. It’s all about what you’re willing to invest in your business; with your time, resources and finances.

The only thing stopping you from being where you want to be is YOU, and once you realize that… you’ll be unstoppable.

Put these tips into effect stat in your biz, and you’ll both see, and feel, yourself up-leveling. I promise.

Know you need to make a change in your business but don’t know where to start?

Feeling overwhelmed with all of the “how to grow your photography business” advice out there? I gotchu boo!

Book a free strategy call with me, and let me see how I can help!

Starting a photography business, and struggling with feeling legit? Click here for my top tips for putting your best foot forward as a photographer!


Wanna stick around and stay learnin’? I knew I liked ya. 😉

Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

how-to-stop-comparing-yourself-to-other-photographers-jessicavickers.com    3 Things I Wish I Knew When I Started My Photography Business

Education

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K

Why Your Client Communication Is Hurting Your Photography Business

I used to do it all wrong when it came to client communication. 🙈 I responded to all of my inquiries with the typical “photographer response” that went a little something like,

“ Hi [name!]

I’m SO excited you reached out, and am beyond honored you’re considering me as your photographer!

I’ve attached my investment information below, let me know if you have any questions at all. I look forward to hearing from you, and am so excited to potentially work with you! 🙂

–  Jess “

Then I’d attach my pricing as a .PDF, and wonder why I was getting ghosted half the time.

Oh, you’re doin’ that too? I figured. Don’t worry, if ya stick around; we’ll getcha away from that basic response in a jif. 😉

 


 

Have you ever wondered if your client communication is what's hurting your photography business? Click here to make sure you're not doing these things!

 


WHY YOUR CLIENT COMMUNICATION IS HURTING YOUR PHOTOGRAPHY BUSINESS:

Digging deep into the roots of our business isn’t exactly the most fun thing to do. Am I right? We’d much rather be shooting, editing, or location scouting; you know, the fun stuff.

But we won’t be able to get more of the fun stuff on the books if we don’t pay attention to the not-so-fun stuff. That made sense, right?

Client communication is hands down THE most important part of your business.

No, really…

 

YOUR CLIENT COMMUNICATION WORKFLOW IS THE BACKBONE OF YOUR BUSINESS – AND THE HEARTBEAT OF YOUR MARKETING STRATEGY.

 

Since you’re still reading, I’m going to “pre-diagnose” a few areas of your business that may be putting you up a creek with no paddle. But don’t worry, they’re all totally fixable!

 


 

1.  You’re responding to inquiries with pricing first.

    • Chances are, you’re probably responding with something similar to the example at the beginning of this post. And that’s okay, but we can definitely get you hooked up with some better communication skills straight outta the gate. 👏🏼

 

    • Instead of responding with a generic response that basically just includes your pricing, then sends the client on their way to make the decision; take some time to get to know the customer,  (especially before you shove a pricing menu in their face.)

 

Seriously! Think about how this conversation would ACTUALLY go in public. If someone walked up to you and inquired about booking, would you just immediately respond the way you do in your emails? I’d hope not!

We want this to be a conversation, not an interruption.

 


 

2.  You’re not taking time to listen to the customer.

    • People need to feel seen, heard and understood. Would you believe me if I said that alone mattered way more than you showing them your pricing?

 

“Most people think ‘selling’ is the same as ‘talking’. But the most effective salespeople know that listening is the most important part of their job.” – Roy Bartell

 

“Most people do not listen with the intent to understand; they listen with the intent to reply.” –Stephen R. Covey

 

    • This is the exact reason I suggest not sending your pricing right off the bat. It’s not that you’re hiding it, it’s that you’re warming the lead up to receive it.

 


 

3.  The method of your communication is unprofessional.

    • Chances are, you’re responding to inquiries however you get ’em. Whether it’s through Instagram DM’s or Facebook messages, you name it – you’re taking it. Not only does that complicate your workflow and exhaust you, but it also devalues the experience of your brand. Now, I’m not saying you can’t chat with people through those mediums, you totally can! But when it comes down to business, (i.e. you discussing pricing and contracts) you better get your butt off social media.

 

    • We want our customer’s undivided attention when they’re browsing our services, right? How rude would it be if we were about to chat about the most exciting part of the whole sha-bang (actually doing a shoot together, payment, etc.) and they just immediately turned around and started talking to someone else? That’d crush us… right? Well, that’s exactly what’s likely to happen on social media; because it’s a platform you don’t own and it’s fast-paced. Think attention-span of a goldfish fast. So get them off and onto your website, in your emails, etc.! 😉

 

Curious how I handle all of my client communication? Straight through Honeybook, 100% of the time. Honeybook has allowed me to increase the number of clients I book, speed up my workflow, and triple my bookings because of its professionalism and ease-of-use. I recommend it to 110% of the photographer’s I meet because it’s truly changed my work/life balance and made me actually LOVE doing all parts of my job. Time-saver, world-changer. 💃🏻

If you want 50% off of your first year, totally use my link! There’s a free 7-day trial, so there’s nothing to lose. Try it, and you’ll see why I rave about it. Here’s to landing your next dream client! 😍🎉

 


 

4.  You’re focusing on what they can do for you (and your bank account,) and not what you can do for them.

    • It’s not actually about us, and the moment we make it about us is the moment we lose the strongest part of our sale. Get back to why you do this, and if it’s just for the money – please re-evaluate.
    •  What is the value you bring to your sessions? What about your services actually changes the quality of someone’s life? (Because yes, our sessions totally have the power to do such!)

 

“Approach each customer with the idea of helping him or her to solve a problem or achieve a goal, not of selling a product or service.” ― Brian Tracy

 

“Engaging people is about meeting their needs – not yours.” – Tony Robbins

 


 

5.  You’re putting the focus on price, not value.

    • Responding to your inquiries with a price immediately… is a surefire way to get price-shopped. That’s what every other photographer around you is doing. I mean think about it… you walk into a car dealership and as soon as you walk up to the car a little closer, upon first glance, is the price on a big sticker. So it only makes sense that since you’ve got what you need from that car, you’re gonna head on to the next one and check it out, and so on and so on until you’ve looked at as many as you need. Then, it’s tempting to choose the “best deal.” Right…?

 

    • Ask yourself the following questions:
      • “How can I make my inquiry responses different? How can I strengthen my communication about the value of the service I provide, and not just the service itself?”

 

‘Once you understand that selling is an educational process for the buyer, and closing represents Graduate School for you, your career will move into high gear.’ ― Zig Ziglar

 

“People don’t buy for logical reasons. They buy for emotional reasons.” – Zig Ziglar

 


 

These are the very things I WISH I would’ve known so much earlier on in my photography business. I pray they not only strengthen your client communication – but help you dig deeper into why you chose to do this in the first place. One of the things I value most about my job is doing it with intention, and these points help me to do so, while keepin’ me supa-fired up in my calling. 😉

Want some motivation to actually do the work here? Check out the FB message Markay sent me after implementing what I taught her in her 1-1 mentorship with me! I’m all about that results life. 😉

 

Have you ever wondered if your client communication is what's hurting your photography business? Click here to make sure you're not doing these things!

 

Now, do ya believe me…?

So before you go, make sure you do the following before you respond to your next inquiry:

1.  Respond to inquiries in a more personal way, and wait to touch on pricing.

2.  Take time to listen to your potential client. (We have two ears and one mouth for a reason.)

3.  Communicate professionally, route all of your inquiries to one place. (Again, I use Honeybook!)

4.  Focus on what you can do for them, not the other way around. Be intentional.

5.  Put the focus on the value you can give them, not the price.

 

*Disclaimer: This post includes an affiliate link, and I’d so appreciate it if you used it! Affiliate links help me continue to show up and serve you guys for free each week; so you win too! Plus, I’d never promote anything I wasn’t a HUGE fan of – duh. 😉

 


 

Did the tips above just rock your world? Do you know you need more of where that came from? (The education and the money-makin’ potential?)

Hop on a call with me to see how I can help transform your photography business, ’cause I’ll bet my bottom dollar I can! 😉 

Have you ever wondered if your client communication is what's hurting your photography business? Click here to make sure you're not doing these things!

 


 

If you’re struggling with your client communication, download the freebie below! (It’s my entire communication workflow!) 👇🏼

download-the-free-guide-jessicavickers.com

Wanna stick around and stay learnin’? I knew I liked ya. 😉

Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

how-to-stop-comparing-yourself-to-other-photographers-jessicavickers.com    3 Things I Wish I Knew When I Started My Photography Business

Education

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5 Productivity Tips For Photographers

Let’s be honest – productivity while working from home can be difficult. There are at least 83 different distracting scenarios that play out each day. Whether it’s your dogs coming at you screaming for attention while you’re trying to edit a session (no…? just me?) Or that random IG story that’s linked to that product that you totally need; and somehow you ended up on Amazon shopping for something to organize your house, (thanks Marie Kondo.) Wait, you need groceries for dinner tonight too? (See how it works!?)

It’s definitely a struggle to stay productive when working from home. Over the last year, I’ve made it a point to truly dial down on finding ways to maximize my productivity when I’m working, and I’ve got a few hacks that I think both you and your to-do list will appreciate. 😏

 


 

Do you struggle with being productive while working from home as a photographer? Click here for my top tips on productivity, and some fun resources to try!

 


 

1.  Eat The Frog

 

Wait, what!? Let me explain. 😂 “Eating the frog” is essentially tackling the hardest thing on your to-do list FIRST.

So every day before you sit down to work, jot down a list of the top three things you need to get done that day. Just those three. Then, start tackling the hardest thing on that list before any of the others. You know, the thing you want to do the least. (Which usually ends up being the thing you’d be most likely to procrastinate.)

“If it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the BIGGEST one first.”

— Mark Twain”

So, if you have two “frogs” – tackle the hardest one first. (Or if they’re both hard, tackle the one that’s the ugliest – the one you want to do the least.)

 


 

2.  Set work hours.

 

I used to be SO bad at working from the time I woke up until the time I went to sleep. I didn’t have limits set for myself, so all I knew to do was work. (Granted I seriously love what I do, but still. There’s got to be some boundaries!) 

By setting work hours for yourself, you’ll actually be more productive than if you were to work longer, differing hours (or ones that aren’t set in stone) each day. Why? Because you’ll know you need to get done “x” amount of things done by “x” time. There’s a deadline that keeps you motivated! My work hours start at 9:00am and last until 2:00pm. These are the hours that I’m most productive, so I’m maximizing my time during them.

To get started using work hours at home, decide on what hours of the day you’re usually the most productive. (Or if you have another job as a 9-5, then it would be hours outside of that!) Set your work hours for the times you’re usually the most productive/motivated. Then, at the beginning of your day (prior to when your work hours officially start,) make some coffee and sit down with your planner to evaluate what you need to get done for the day; (i.e. determine your frogs.) Once you officially start your work hours, start tackling your list one by one.

At the end of your workday, (the last 30 minutes or so,) flip to tomorrow’s date in your planner and write down the overflow of tasks, (if any,) that you didn’t get done today. (The ones that you now need to do tomorrow.) By doing this, you’re setting yourself up for success for the next day! 🙂

Need a planner you love? My FAV planner EVER is this one by Lucy Celebrates. It’s changed my life, not even kidding. (And I’ve used the Simplified Planner by Emily Ley, the Day Designer, the Design Aglow one for Photographers, and all of Erin Condren’s planners, as well as random target ones I bought because they were pretty. LOL. I’m a planner nut, and this one hands down takes the cake.) I’m not paid to say this, I just love it that much! 

It’s different from the rest, because not only does it help you to make more white space in your life, (a concept I’m so down for,) but it helps you keep Jesus at the center of your heart and day, vs. only spending time with Him in the morning and/or at night. I’ve never seen a planner like it!)

 


 

3. Get a system for your business.

 

If you’re a photographer, (or any type of creative small business owner for that matter,) you totally need a system to house all of your workflows. My right-hand man, (errr woman…?) Totally Honeybook.

Prior to Honeybook, I had all of my communication and files for my clients every freakin-where: facebook messages, emails, insta DM’s, etc. Ya’ll it was a hot mess and so disorganized. (I was honestly super embarrassed about how “not-together” I had it.) 🙈

Enter Honeybook, (and cue the angels singin’ hallelujah.) Honeybook not only manages all of my emails and communication with clients in individual projects, but it also holds all of my invoice templates, email templates, brochures, proposals, automated workflows, calendars, accounting, etc. You name it, it’s in there and probably saving my life on the daily. 😂🙌🏼 It’s available both for your desktop and your iphone (there’s an app,) and it also syncs to your apple watch. Seriously the best. It’s increased my productivity on the client-side of my business tenfold.

If you want to try it out for FREE for 7 days, you can right here! If you wanna read an in-depth blog post on exactly how I use it in my business, along with a behind-the-scenes peek into my workflows, you can stalk that right here!

 


 

4. Batch work.

 

Batch working is basically categorizing your days into buckets. Each day, you only do that day’s category of work. If something comes up that’s out of that category of work (I.e. maybe it’s a marketing task and today you’re just focusing on client work,) then you just dump it onto the to-do list for your “marketing batch day.”

I first learned about this concept from Ashlyn of Ashlyn Writes, and I can say it’s definitely been one of the greatest tools I’ve implemented to increase my productivity. Here’s a blog post from her all about how to organize your work schedule into batch days!

I use Asana as my productivity tool, as well as to house all of my batch days and my content calendar, and it’s been so great! I worked with Hannah Murphy to set up my batch days and productivity schedule, and I seriously had such a great experience. She’s incredible! If you need someone to create you a batch schedule from the ground up and then hold you accountable for 30 days to complete an action plan, (based off of all of the things you need to get done,) TOTALLY reach out to her! (I believe she’s fully booked right now, but don’t shy away from sending her an email to get on her waitlist!) 

 


 

5. Try the Pomodoro Technique.

 

The Pomodoro technique is basically working in intervals of 25 minutes on and 5 minutes off, for as many sessions as you need, for each task. Then, after about four Pomodoro sessions, you’ll take a longer break (usually around 20-30 minutes.) So instead of dragging along working on the same task non-stop, (which usually always leads to distraction,) you work in shorter, more focused bursts! This works SO well for my productivity levels, especially for culling + editing!

 


BONUS: Resources

 

  • Brain.fm is one of the greatest tools for productivity. I’d always heard about how listening to a certain kind of music helped you focus, but this app is legit. I listen to the focus channel in Brain.fm every time I need to write a blog post, and I always stay super focused and pump out the best content when I do. It’s also awesome for editing photos! 

 

 


Need help with your photography business?

Struggling with roadblocks you just can’t get over, no matter how hard you try to DIY?

Reach out and book a free call with me, no strings attached, and let’s see how I can help you build the photography business of your dreams! 👊🏼

 

Do you struggle with being productive while working from home as a photographer? Click here for my top tips on productivity, and some fun resources to try!

 


 

Wanna stick around and stay learnin’? I knew I liked ya. 😉

Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

how-to-stop-comparing-yourself-to-other-photographers-jessicavickers.com    3 Things I Wish I Knew When I Started My Photography Business

Education

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How I Changed My Money Mindset (and grew my bank account overnight.)

This isn’t easy for me to talk about if I’m being honest. I never knew I had a messed up money mindset.

I guess I kinda thought everyone did? I’m not sure. But I’m gonna admit – I did, and God wrecked it.

(Yes, this is definitely faith-based coaching, so if that’s not your vibe you’ll wanna move on!)

Now – this is NOT prosperity preaching. Please don’t get that confused.

I don’t believe in telling you that if you follow God you’ll become rich.

That’s not what I’m saying, and if that’s all you get from this – well, you def missed the point.

What I can do, is give you the truth: a real, raw story of my very own on how God wrecked my view on money, (and not just my view on money, but on who He is and what He actually wants for me and my business.)

And honestly? It’s a heck of a lot easier to act like I have my life together and not even bother speaking on this topic, but I don’t believe that’s what God wants from me. So here I am, being vulnerable and showing up with my real problems and messed up mindset – in hopes that you’ll be cured of it if you suffer, too. 

 


 

 


 

I heard a few things about money mindset here and there, and with each resource I read, the more I realized: my money mindset sucked, and I needed to do something about it, (or forever be a victim to the limiting beliefs I had.)

However, I can’t jump into sharing my limiting beliefs with you without sharing WHY I had them in the first place. So, here’s a little background.

I grew up with AMAZING parents. Literally incredible. And I was so blessed to have been born into a family that worked very hard their entire lives in order to provide me with the life I lived. I never went without, and I was (and still am,) blessed far beyond what I deserve – and for that, I am eternally grateful.

However, growing up in the South, (or at least where I grew up,) I always heard the words “money doesn’t grow on trees,” or “that costs money,” or “it’s important to learn the value of a dollar.” And while I believe ALL of these are beyond true statements, and I completely agree with them; it’s the tone in which they’re usually presented, (more times than not,) that carries a negative connotation with it.

I’d always viewed money as something we all needed more of and something that we’re all desperately trying to get, and that we’re constantly working hard to receive – in order to make ends meet. This is life for most of us, right?

 


My photography business beginnings:

After graduating from high school in 2012, I went straight to college and worked hard for four years to receive a bachelor’s of science in Mass Communication and Marketing. While I was in college, I decided I wanted to try to start my own photography business and dabbled in learning all that I could, (while I wasn’t studying for college.)

After shooting several family sessions and senior sessions, as well as my first wedding, I’d decided. This was what I wanted to do. Whatever I needed to do to make it happen, I was going to do. So I launched my photography business Facebook page, set my prices, and started charging. I’d never been more excited for my future, I’d finally found something that lit me up when I did it.

A year or so into owning my business, I remember hearing through the grapevine that some people had said I was too expensive, and that that’s why they didn’t book. (Please know this is actually totally okay, because not everyone is meant to be your client.)

But, I remember someone saying to me, “Do you really have to charge that much? Some people do it for less so that everyone can afford it. There are good people who want those kinds of pictures, but can’t afford them. Don’t you want to be that for them?”

And it got me thinking, “Is God upset with me for what I’m charging? Am I wrong for charging for my work? I know that God has given me this talent, so am I actually supposed to be doing it for less, where everyone can afford it?”

(HINT: We know as Christians that the devil LOVES to lie to us. It’s his favorite thing to do. He loves to tell us that we’re unworthy and unqualified; that we’re not good enough or smart enough, and especially not talented enough to be paid what we deserve for what we do. Please know that whatever the limiting beliefs are that you have towards yourself; they’re sent straight from the father of all lies himself.)

So I prayed and prayed, and I didn’t feel conviction for my pricing. I continued to grow in skill and in talent, and raised my prices to match, (as well as covering my costs of actually running a BUSINESS, not an expensive hobby.)

I graduated from college in May of 2016, and had about 6 months where I was working on my business and preparing to move to Florida in December after Clayton and I got married. As planned, after we got married, I moved to Florida with him and we prepared ourselves for the big move to Japan in May of 2017.

During the time I’d graduated college and was preparing to move to Japan from Florida, I wasn’t able to work on my photography business the way I’d wished, (as in actually being creative and shooting.)

Instead, this preparing season led me to focus on the back-end of my photography business, (the stuff that nobody could see.)

Therefore, I was spending more money investing in my education than I was making from shoots, (and that’s okay, but I believe this was the season of my life that the scarcity money mindset started to take root.)

I hadn’t known what it was like to not be profiting in a long time. From the moment I started my business, it took off – because it was different than what anyone around me was doing at the time, (this was in 2014-2015.)

But then, after all of the popularity my business had attracted, God had me take a backseat and build up a foundation that would be able to withstand what He would bring to it in the future, (although I didn’t know it at the time.)

Back then? It was hard. And I didn’t understand. I was angry that I had built my business to a place where I had clients pouring in, and was pumping out killer images with raving reviews to match, yet I was going to have to uproot everything and start over again. Then, it felt like moving to Florida, (and only staying there for six months, then having to move to Japan,) was wrecking it all, and I was SO hurt.

 


But God had a plan.

He knew what He was doing. And He also knew the hard seasons that were yet to come. (Those are another story for another time.)

Fast forward a few years, and God has brought me from glory to glory, time and time again. He has always been faithful.

I’ve also never stopped working on my business, (in some form or fashion,) regardless of what season it’s been in. Every single day, for the last five years I’ve poured my heart and soul into building this very brand that you’re now interacting with from somewhere else in the world.

This past winter was a slow season for my business. It was weird. (We all get them, although I can’t say I’m a huge fan of them.) 😉

But in January, I was confused as to why things were so slow. I know now it’s because God has called me into a season of serving and stewardship, (one in which I’ve been in for about a year and a half now.) But in January, I was burnt out. I was tired of working SO hard every day, and serving every day, and not seeing in return for it what I’d dreamed of. (I got BIG God dreams ya’ll.) Granted there was totally stuff coming in in return, I just wasn’t seeing it the way I needed to.

Here’s actual proof of this season, and how I was feeling back in January:

Do you struggle with your money mindset? Come see how I fixed my mine, and started operating out of a place of abundance instead of scarcity. Do you struggle with your money mindset? Come see how I fixed my mine, and started operating out of a place of abundance instead of scarcity.

 

Yup. I’m always transparent about what I’m going through with you guys, and this was tough in January.

The next day, after I’d gone out to the field (literally) to go talk to Jesus, I came back into the house, got something to drink and went upstairs, sitting down at my desk with a loud exhale.

Clayton was playing his Xbox, and looked over because he could tell I was troubled.

He told me he wanted to tell me a story.

When Clayton was a kid, he used to help his Dad out on a farm. His dad would farm crops, which meant that in each season; he was doing something very specific in order to eventually reap a harvest.

One season called for tilling the soil. They had to prep the soil, and that was their one and only goal during that time. They were prepping the soil for the next season, where they would plant the crops. (Meaning, there wasn’t anything financial coming in during this time.)

One season called for planting the seed. They had to plant the seed, and then wait for the next season.

One season called for simply waiting. They were still waiting on what they’d planted to grow.

One season was the harvest. All of the hard work was now visible, and they would reap the benefits, (physically and financially,) of all of their hard work throughout the year. They would harvest it at the right time, and the cycle would repeat itself year after year.

One season called for rest. There wasn’t much work they could do during this time, so they rested and they waited for the next season in which they could do the next thing, (which was prepping the soil for the next harvest to come.) 

We go through seasons in not only our lives, but in our businesses too.


 

By the time January was coming to an end, I was back in Japan and was digging back into my business workflow. I was finding areas I could cultivate and grow in order to (hopefully) make the season change come quicker.

Something I hadn’t done was set super strategic goals for my business each month. And I don’t just mean “make more money, or “book more shoots”, or “grow my email list.”

I hadn’t been setting revenue goals.

But worse, I hadn’t even asked God to help me make “x” amount of money.

Why hadn’t I asked him…?

Well, for some reason I thought maybe he didn’t care how much money I made. I don’t know. For some reason, it felt like I couldn’t go to Him and ask him to increase my revenue. I didn’t want to bother Him with that. It felt selfish and kinda un-Christianlike.

(When I say it aloud, I’m like DUH JESS, you know better than this.) But for whatever reason, I was subconsciously brushing off going to Jesus about it.

I was in group coaching in a program called Revelation Wellness, and boy, did God have me in it for such a time as this. My sweet, sweet friend (and pastor,) Heidi said that she had a word for one of us, and that she didn’t know who it was for, but the word was simply this:

 

God is not holding out on you. What He has already done is enough.

I immediately started crying. I knew that Word was for me, I felt it deep in my bones.

I’d been living and believing that God had been holding out on me; that He was holding all of these blessings from me until I was “ready.” I believed I had to do more, strive more, and please Him more; to be as obedient as humanly possible before He’d decide to give the blessings to me.

Friends, this goes against everything I believe and stand for as a Christian.

… But the devil knew if he presented it to me that plainly- that I’d catch on. He knew he could hide it with something as simple as money.

  • “For we are no longer under the law, but under grace.” – Romans 6:14

 

  • “For by grace you have been saved, through faith. And this is not your own doing; it is the gift of God, not a result of works, so that no one may boast.” – Ephesians 2:8-9

 

I didn’t have to strive for it. I simply had to ask for it, and do the work on my part while waiting for the harvest, believing in FULL FAITH that He would do what I asked.

 

  • “You have not, because you ask not.” – James 4:2

 

  • Ask, and it will be given to you; seek, and you will find; knock, and it will be opened to you. – Matthew 7:7

 

  • “Therefore I tell you, whatever you ask in prayer, believe that you have received it, and it will be yours.” – Mark 11:24

 

  • “If you abide in me, and my words abide in you, ask whatever you wish, and it will be done for you.” – John 15:7

 

The devil wanted me to not even bother asking God to bless me. He wanted me to believe it was selfish and “un-Christian-like” to ask God to bless my business financially. What even is that!?

I remember sitting down and contemplating the entire concept of asking God for an increase in finances… and this verse came to mind:

“So it is with your prayers. Ask and you’ll receive. Seek and you’ll discover. Knock on heaven’s door, and it will one day open for you. Every persistent person will get what he asks for. Every persistent seeker will discover what he needs. And everyone who knocks persistently will one day find an open door.

Let me ask you this: Do you know of any father who would give his son a snake on a plate when he asked for a serving of fish? Of course not! Do you know of any father who would give his daughter a spider when she had asked for an egg? Of course not! If imperfect parents know how to lovingly take care of their children and give them what they need, how much more will the perfect heavenly Father give the Holy Spirit’s fullness when his children ask him.” – Luke 11:9-13

Guys…

If I have an earthly Father who would do everything in his power to make sure that I succeed at what I do, and who would give me anything that he had that I needed – how much MORE will my Heavenly Abba Father be capable of helping me!?

I SERVE A GOOD, GOOD FATHER. His plans for me are GOOD. He only has plans to prosper me and give me hope, and an abundant future containing much, much more than I can ever think, ask, or imagine.

One day while I was working at my computer, I heard:

“Do you want to continue building your business – or are you going to let me do it?”

Whew. Wrecked.

Guys, could I do this by myself? Maybe. But would it go where God wanted it to? Maybe not.

And I didn’t want to have to find out the hard way.

So I decided to stop having such a messed up money mindset. I decided to stop feeling like God was holding out on me and my finances, and that He didn’t want my business to prosper in the ways I dreamed of. I decided to believe that He wanted more for me than what I could even imagine, and that it WAS coming.

 


 

After the money mindset switch, a few things were on my heart to implement. There were some things I wasn’t paying close attention to, so I started there. 

Some things I’d been neglecting in my business:

 –    Truly being a good steward of my finances (canceling unnecessary business subscriptions, stopping buying useless things or things I “want,” but don’t truly “need” to run my business, setting a business budget, etc.)

–    Setting intentional/strategic revenue goals

–    Asking for God’s help with every single thing in my business

These were things I could do on my end for the time being, and I knew they’d be beneficial to my long-term success.

So I went for it.

 


 

At the beginning of February, I decided to set strategic/intentional revenue goals for my business. 

But I didn’t just decide to set revenue goals, I set strategic revenue goals. (Yes, there’s a BIG difference.) 

For the first time, I walked through a process for how I would make “x amount of money by x date.”

So, I set an overall revenue goal, like “I will make (insert amount of $ here,) by April 1st.” (I set my revenue goals by the month, so ideally I’ll shoot to achieve them around 30 days from when I set them.)

But the goal didn’t end there. I took it a step further.

I then said HOW I was going to make that amount of money.

So my “how” usually looks something like this:

“I will make X amount of money by selling x Mina Marlena preset masterclasses, booking X photography sessions, getting X HB signups, and booking X mentoring clients – through utilizing my Instagram, facebook, email list, blog, and Pinterest strategies.

Guys. I don’t know if you realize how much this changed the game for me.

How could I expect to increase my revenue if I wasn’t even setting goals to work from!? GEEZ.

But even still, the goals didn’t end there.

I dove in and built a strategy for how I would meet each “mini-goal” inside of that over-arching revenue goal. So, there was a strategy for how I’d sell those shop products and book those sessions, etc. 

Then, there was a tacticwhich was one of the things I’d do in my “day-to-day” to-do list that would help me reach that strategy, which would then help me reach that goal. 

So in total, there was:

  • The overarching revenue goal 
    • The strategy for how I’d meet that revenue goal (the individual services/products that would help me meet the overall number) 
      • The tactics I’d implement to reach their prospective goals (for each individual service/product) 

 

However, it’s important to note that the final, and MOST IMPORTANT part of this process – I prayed over the numbers. 

I prayed that I would make the amount of money that I set out to make and that Jesus would help me to do it. That God would bring me the sales and the inquiries – and most importantly, that each one would change each person’s life, in big or small ways. I prayed that I would be able to meet my goal, and then be able to tithe from it – and give it back to whom it belonged to in the first place – Jesus.

I made Jesus the center of the goal… changing people’s lives the focus of the goal… and money the means to do it with.

Therefore, money was now just a means to an end, instead of the end result.

Money no longer holds the weight, or the power – it’s just a transaction.

Hallelujah.

 


 

The results:

I’d be lying if I said I didn’t wake up to several new random sales and inquiries THE VERY NEXT MORNING after I sat down and ironed this stuff out.

Ya’ll… I hadn’t even had the time to implement the goals, strategies, or tactics I’d set!?!?!?!?

The only thing I did have time to do…?

Decide what I needed, pray about it – and go to bed.

Can I get an amen!?!?!

God showed up and showed out THE VERY MOMENT I decided to hand the reins over, humble myself, and tell Him I needed His help. 

Why do I think He did it before I had the chance to implement anything…?

So He could show up and say, “I’ve got this. Trust me. You can put in the work, and please do – I encourage you to. I want you to work, but know that the harvest is only coming because I’ve sent it. And I WILL SEND IT. Stop worrying, child.”

Sometimes the issue isn’t with your actual finances, but in your money mindset towards them.

 


By mid-February, money was pouring in and it was on my heart to truly be a good steward of my finances.

I went through and paid very close attention to the following:

  • Every single transaction going in and out of my business account, (and that had gone in/out over the past year)

 

  • The subscriptions I paid for, (and determined whether or not they were truly necessary, being sure to cancel those that weren’t)

 

  • Tracking every single income/expense in a Google sheet spreadsheet, (to be more mindful and involved in my numbers)

 

By keeping a close eye on these, I was able to truly see the ROI (return on investment,) for the new marketing strategies I was implementing, (the ones I had created from my revenue goal breakdown.)

I had a conversation with Jesus, and told Him that WHEN He brought the harvest this month, I wanted to send the first actual tithe from my business. (Instead of the time to time donations I’d been doing up until this point.)

I could go on and on about financial stewardship, but we’d be here all day.

In short, I got a hold on my money and started honoring God with it.

 


By March 1st, not only did God send the harvest and help me to actually ACHIEVE that over-arching revenue goal… He allowed me to surpass it, and see a 300% INCREASE in my revenue from end of January to end of February.

I’m still processing how He did it, and I’ll probably never know in full.

But, I can tell you I’m going to continue praying over my finances and setting strategic revenue goals for a long, long time.

… And I’m never going to feel like I can’t ask my Abba Father for help again.

 


If you need help building, growing, and/or systemizing your photography business, totally reach out and book a free strategy call with me. Helping you flourish is what I do best. 😉 

Do you struggle with writing instagram captions? Do you stare at the blinking cursor with intimidation? Click here for tips on writing better captions!

 


 

If ya liked this little gem, you’ll LOVE this guide on how to create a photography business with zero competition. (Cause that’s what we all want, right!?)

Do you struggle with writing instagram captions? Do you stare at the blinking cursor with intimidation? Click here for tips on writing better captions!

 


Wanna stick around and stay learnin’? I knew I liked ya. 😉

Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

how-to-stop-comparing-yourself-to-other-photographers-jessicavickers.com    3 Things I Wish I Knew When I Started My Photography Business

Mindset

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7 Ways to Next-Level Your Photography Business

Today we’re chatting about 7 ways to next-level your photography business. But before I jump in, I wanna let you know why this is today’s topic.

This week, one of the members in my free facebook group for photographers posted this:

“I don’t get it. I get little to no business, but constantly put out offers for photoshoots and deliver images so fast. (Because I get so excited for people to see their pictures.) I’m offering deals and constantly practicing; trying to learn new stuff. But I feel like I’m not getting any clients. What am I doing wrong? 

It makes me want to just stop all together cause I feel like I’m not good enough. Does anyone have any tips or tricks or business advice into bringing more people in? I’m at a loss. I just want to create, and I’m not getting anything. Granted I live in a smaller town, but wouldn’t that mean you get your name thrown out there more? Idk. I’m at a loss, and any advice would help.”

Have you felt this way before, too? I know I have.

Because I wanted to give her a high-value, info-packed, in-depth response, I actually recorded a video and walked her through a process of how I would revamp her business, if it were mine! You can totally watch this 20-minute video here!

If you’d rather read, (cause you’re trying to be quiet and don’t have headphones LOL,) I’ve compiled our chat into this post, and turned it into 7 ways to next-level your photography business. Here we go!

 


 

Are you stuck in a rut? Click here for 7 ways you can next-level your photography business: right where you are, with what you currently have!

 


 

When reviewing Hailey’s social media profiles, I noticed a few things she could implement that would definitely improve her brand’s online presence, (and therefore fix her lack of bookings.) There are a few things I recommend to anyone who has an online presence for their brand:

 

7 Ways to Next-Level Your Photography Business:


 

 

1.  Know why you’re doing what you’re doing. (a.k.a. your mission.)

  • Think of this as your guiding compass for your photography business. Anytime you feel off-beat, or like you’re just not really loving your work or the season you’re in, remind yourself WHY you do this.

 

  • If you’ve never found or written a mission statement for yourself or your brand before, I HIGHLY recommend it. I have mine on a sticky note on my computer, as well as posted on my vision board above my computer. Anytime I’m feeling “ehh,” I look at it and it immediately re-inspires me.

 

  • If your work isn’t coming from a place of purpose, it’s probably not going to feel purposeful when you do it. Spend some time digging into the heart of who you are, what you love, and why you love it. Chances are the reason you feel you were placed here, and the reason for you having a photography business aren’t as far apart as you think…

 


 

2.  Know what makes you different. (a.k.a. Your USP.)

  • Before you can truly sell and market your service or product, you have to know why it’s different from everyone else’s. Think about the instant pot. It’s different from a crock-pot, and it knows why. It doesn’t market itself to you based off of the fact that it cooks food, because a lot of devices do that. The instant pot can do it faster, and better, (and it does more.) It capitalizes off of it’s features and experience! 

 

  • You may be offering the same service as another photographer, but the way in which you offer it and the experience that you bring to the table is unique to YOU, friend. (However, there’s even more that’s unique to you than just that, and you need to dig down and figure out what that is to truly sets you apart.)

 

  • Finding out what makes you unique and different is what sets you apart from the other photographers around you. (Which therefore eradicates the competition around you. So yes, this step is vital.)

 


 

3.  Know what you’re passionate about shooting.

  • People can usually sense when someone is genuinely super passionate about their work. I am a completely different photographer when I’m shooting a couple in love than when I’m shooting a kids first birthday party. COMPLETELY. I’m in my element and I’m doing what I do best when I’m photographing couples/seniors/etc. 

 

  • Maybe the reason you’re not bringing in the clients you want, is because you’re posting sub-par work. (Because you’re not shooting what truly fires you up.) Spend some time shooting sessions for free that you arrange and execute the creative direction for; shoots where you’re completely in charge and that are just for you. This is the greatest way to get reinspired and to figure out what you LOVE shooting.

 


 

4.  Once you’ve found what you’re passionate about shooting, shoot TONS of it.

  • Whether you’re shooting paid work that came in, free shoots, styled shoots, etc. Just build your portfolio up for these kinds of shoots, and they’ll start coming in.

 

  • Share your new work across all of your platforms. What you put out, you will bring in. You have to be showing “x” type of work in order to be bringing in “x” type of inquiries! People won’t know you’re booking destination weddings if you’re not showing them. What you put out, you bring in. Law of attraction, friends! 😉

 

  • People need a portfolio to view, a few shoots posted sporadically on Facebook and Instagram isn’t enough. When you’re asking someone to hand over their hard-earned cash, you need to have a portfolio that makes them say “YES PLEASE let’s do it.”

 


 

5. Be Consistent.

  • If you’re only posting on social media with a “rapid-fire random posting” approach, then it’s not going to help you much. You have to be consistent with your content.

 

  • Consistency on social media often translates to dependability in the mind of your potential clients. When people see you constantly working, and always showing up, not only does it make you seem as if you’re in high demand, but it helps you to stay top-of-mind for your potential clients. You may be thinking, “Well what am I going to say? What am I going to post if I’m not shooting paid sessions often enough?”

 

  • If you need more content, schedule a batch day or two each month to get social media content for your business. It can be of you, or of a friend, or of different pretty areas around your town. It doesn’t matter, just get out and shoot. Not only will you get better, but you’ll constantly have fresh content to share! It’s a win-win!

 

  • As far as your captions and copy go, here are a few things that work well for engagement: 

 

  • Ask your audience a question.
    • (Don’t be discouraged if you don’t get responses immediately, this is new for you so you may get crickets in the beginning, but stick it out! I promise they’ll start talking!)

 

  • Provide value:
    • Talk about things to know when booking a photographer
    • Provide outfit tips/inspo
    • Talk about what a shoot experience with you is like
    • Talk about yourself
      • I know you’re thinking, “What? I’m not interesting!?” I promise people want to know more about you; and if you’re not yet ready to talk about yourself talk about your dog, cat, a friend, your significant other, your family, etc.! I swear it works.

 


 

6. Be mindful of how you’re presenting your brand and/or services.

  • When you’re running a service-based business, constantly offering deals devalues the quality of your work. It becomes too sales-y and people cringe at the way it’s presented! I’m not saying you can’t ever offer a deal, but try to instead add value instead of discounting, that way your service/offer/product becomes a “no-brainer!”

 

  • It’s often said that the best way to sell is at an 80/20 ratio. Serve 80% of the time, and sell 20% of the time. I’m sure you’re wondering how you can serve as a photographer, and I don’t just mean shoot for free 80% of the time and sell 20% of the time; that’s DEFINITELY not a sustainable business model! However, I’m primarily referring to your copy. Make sure you’re only hard-selling in about 20% of your posts, and that the rest are serving and storytelling. You can serve people by sharing thoughts that inspire, motivate, etc.

 

  • That being said, don’t feel guilty or bad about selling, it’s a necessary part of running a photography business! However, when you spend more time serving, it helps you sell from a confident mindset, versus one of desperation.

 


 

7. Get out of your house and network.

  • Many times we expect our clients to come find us. But that’s not always how it works.

 

  • How do you think service-based businesses were successful before social media? Social media may make us more accessible, but I think we may have lost some of the social skills necessary to actually network.

 

  • There are pro’s and con’s to social networking and physical networking, don’t get me wrong. But you can’t just do ONE kind of networking and expect your business to thrive. Yes, it’s totally easier to just hide behind a computer and only network from our phones/computers on social media, BUT, keep in mind it’s never going to be as powerful as actually seeing a human behind in FRONT of you, talking to JUST you.

 

  • Networking in person is more powerful than networking on social media. You don’t have to “beat the aglorithm” in public guys! You’re not battling for someone else’s attention in person, you’re not sitting here at war for their ideal time to listen to you. 😂

 

  • For example, just today I went to work from a different work setting, a cafe called “Tacos & Coffee.” I casually brought up the fact that I worked from home and needed a day out of the office to the cashier, and she asked what I did; so I told her I was a photographer and an educator for photographers. Then, she asked how much I charged and if I took personal pictures for brands. She is moving to Austin, TX and is an intuitive life coach in need of branding and social media consulting! Guys. ALL I DID WAS LEAVE THE HOUSE.

 


 

Truth is, there are so many things you can do right now, right where you’re at to next-level your photography business.

Some people think they can’t grow their business because they’re not making money, but that’s a big, bald-faced LIE. 

I will say, your business will grow the FASTEST and go the FARTHEST when you invest in it. It’s just the truth. But if you’re short on finances, then implement these changes first. And if you’re still not booking, you definitely need to book a free strategy call with me so I can take a more personalized approach, to really dig in and see what’s working and what’s not in your business!

If you already know that’s what you need, you can totally snag a free strategy call with me right here! During this 30-minute strategy session, I’ll pinpoint what it is that’s holding you back, and how I can help you fix it. Then, you have the option to proceed with a mentorship if we’re a good fit, and we’ll start getting the needle movin’ in your photography business! Sound good? Let’s do it, friend! (Also, no makeup or real clothes required. It’s chill.) 😉

Are you stuck in a rut? Click here for 7 ways you can next-level your photography business: right where you are, with what you currently have!

 


 

Wanna stick around and stay learnin’? I knew I liked ya. 😉

Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

how-to-stop-comparing-yourself-to-other-photographers-jessicavickers.com    3 Things I Wish I Knew When I Started My Photography Business

Marketing

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How To Create A Vision Board For Your Workspace

A few months ago, I was super uninspired. I was frustrated because I was working every day, but I wasn’t working in an inspiring workspace. Everywhere I looked there was clutter, (and my husband’s really ugly black gaming computer and black plastic shelving, let’s be honest.) 😂 I’d seen examples of a vision board and/or mood boards on Pinterest, but didn’t really know where to start with them, so I pushed that dream to the back of my mind for another few months.

I actually used to have an inspiring area to work in, but since we’ve moved to Japan (and things are so different and small here,) I’ve been cramped in a small guest bedroom area with all the rest of our storage stuff. No bueno. I’m the type of person who HAS to have a clean area to work in, otherwise, I’m anxious and stressed feeling the entire time I’m trying to work, and can’t focus.

Finally, I realized I couldn’t keep approaching my work from this mental place each day, so I told my husband I needed him to take me to a craft store to get a posterboard and thumb-tacks; I was gettin’ down to business. I was making a vision board for my business and creating an inspiring workspace, no matter what it took.

Chances are you’re not working in an inspiring space either, (hence the reason you’re reading this,) but no worries; we’re gonna get you set up for success!

 


 

Have you ever wondered how to create a vision board for your workspace? Click here for my top tips on creating an inspiring space to work in!

 


1. Create a digital version of your vision/mood board.

  • It’s easiest to use Pinterest! Just create a new board, and name it something like “My Vision Board” etc. Then, search and pin ALL of the things that inspire you. If you’re inspired by a certain kind of leaf, a picture of a dirt road, a font or an outfit – pin it. (I’m serious!) This mood board can include any and all things. It doesn’t have to be pretty, perfect, or finalized right now. Just create a board where literally every single thing brings you joy. Yes, we’re Marie Kondo-in’ it, ya’ll. 😎

 

  • It’s super helpful to not only pin things that are your style, but words that inspire you and things that remind you of where you want to be this year, (or what you want this year to look like for you!) I pinned quotes that aligned with my goals and images of places I wanted to travel to as well.

 

  • The fun thing about making your vision board from scratch is that it won’t look like anyone else’s. (It can’t if you’re being completely authentic with it!) It’s part of what makes you YOU, and I can confidently say that mine doesn’t look like anyone else’s. 😉 If you want a visual representation of what I mean, check out the JVP Mood Board here!

 

  • I know that sometimes the thought of vision boards and/or manifestation can sound weird, but when you’re approaching it from the right place – it can be a really powerful thing. I don’t vibe with charging/rubbing crystals or placing my future in the hands of the universe – that kind of manifestation totally doesn’t work for me. What does work, is talking to God about the goals I want to achieve, and asking Him to partner with me to reach them.

 


 

2. Buy a large corkboard, and print out what you pinned.

  • The corkboard doesn’t have to be expensive. Just go to Walmart or your local craft store, and buy whatever size one you can! The bigger the better though, because it’ll take up more space on your wall! 😉

 

  • You don’t have to print out everything, but be sure to print your favorite things from your digital mood board. If you have images that you’ve taken that are your favorite, or that inspire you, add those! It’s pretty neat to see your work in print around your workspace. 😉

 

 

 


 

3. Hang the posterboard above your desk, and situate your workspace under it.

  • If you’re like me, you may have to start working in a different room in order to have this setup! I actually had to move my desk into my bedroom for the time being in order to have this setup, but it’s been worth it – because I’ve been able to decorate how I want, and it all makes me so happy. I’d trade being in a separate room for being inspired, and I think you may, too! 😉

 

  • I have my mood board situated where about 85% of it fully shows, and the rest slightly dips down behind the computer. I honestly love this setup so much, feel free to try it! It’s neat, because anytime I’m working and need a little pick-me-up, it’s right there for me to tap into! 🥂

 

office-vision-mood-board-workspace-jessicavickers.com-1

 


 

4. Update your mood board as your vision and style changes.

  • I recommend changing your vision/mood board whenever you don’t quite notice it’s there anymore. Or maybe when you have a new inspiring vision for the year, now would be the time to adjust it. This keeps it constantly fresh, which keeps you – constantly inspired. 😉

 


 

5. Add things to your workspace that bring you joy.

Here are a few of my favorite things to have around my workspace:

–    a diffuser (my fav oils are from Young Living!)

–    coffee, duh.

–    candles (that I don’t burn, I just look at lol)

–    my snake plant and monstera deliciosa

–    southwestern style decorative objects (like my vase to the side of my desk with the desert/coyote scene and my cactus ring dishes)

 

office-desk-workspace-vision-board-jessicavickers.com

office-desk-workspace-vision-board-jessicavickers.com

 

I just chose things that make me happy when I look at them, and situated them in a way that works! This is one of the most fun steps, so don’t skip it! 😉

Before you know it, you’ll be approaching your work from a much happier place each day, and you won’t be able to help but snap BTS photos of your new workspace! 😍

I can’t wait to see what you create! Tag me on your insta stories (@jessicavickersphoto) or comment below with the photos of your very own finished vision board and workspace! 😍

Xoxo,

Jess

 


If you need help building, growing, and/or systemizing your photography business, totally reach out and book a free strategy call with me. Helping you flourish is what I do best. 😉 

Do you struggle with writing instagram captions? Do you stare at the blinking cursor with intimidation? Click here for tips on writing better captions!

 


 

If ya liked this little gem, you’ll LOVE this guide on how to create a photography business with zero competition. (Cause that’s what we all want, right!?)

Do you struggle with writing instagram captions? Do you stare at the blinking cursor with intimidation? Click here for tips on writing better captions!

 


Wanna stick around and stay learnin’? I knew I liked ya. 😉

Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

how-to-stop-comparing-yourself-to-other-photographers-jessicavickers.com    3 Things I Wish I Knew When I Started My Photography Business

Education

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How To Create A Client Communication Workflow

One of the most requested blog posts from photographers over in my free FB group has been on all things photography workflows! Client communication, systems, editing workflows, my booking process, you name it- it’s been requested.

But because every single workflow in my business is WAY too much for one blog post, I figured I’d break them up into a series! For Workflow Series #1, we’re covering all things client communication!


 

Are you struggling with workflows in your photography business? Click here for a free guide + template on how to set up your client communication workflow!


 

Client communication is one of the easiest areas of your business to overlook – because you’re just so dang excited to get to the SHOOTING part. But guys, your client communication workflow is actually THE most important part of your business. Because without a solid one, you can’t really have a thriving business.

 

Your client communication workflow is the backbone of your business – and the heartbeat of your marketing strategy.

 

Ever wondered how to get more word-of-mouth referrals? You know, the ones that aren’t affected by that pesky algorithm?

Make client communication your priority, and your clients will do the talkin’ for ya. 👏🏼

“Okay Jess, but where do I start?”

Hang tight… I’ve gotcha covered.

My top tips for elevating your client experience through communication:

 


PHASE 1: EVALUATION


 

1. Evaluate what your CURRENT client communication process looks like.

We need to see if we can find any gaps in your current system, (or see if you need to create one from scratch!)

  • Think about all of the steps a client has to take to get in touch with you. (Are they reaching out to you through Facebook messenger? Instagram DM’s? The contact form on your website?)

 

  • Think about how you send a potential client your pricing/service information: (Are you sending over your pricing info in a few sentences? Are you emailing them a well designed, on-brand pricing .PDF? How do you go about communicating your worth through your services?)

 

  • Think about any other steps in your current workflow: (Are you sending out questionnaires to get to know your clients? Are you sending out contracts?)

 

Have you noticed any potential gaps? Are there any areas where clients are always having questions; that a follow-up or email could answer ahead of time?

 


2. Write down your ideal client communication workflow, and what it would look like in a perfect world.

Maybe something like:

– client fills out the contact form on my website

– receives an auto-responder letting them know when I’ll get back to them, along with my office hours

– recieves initial inquiry email with my pricing/services within 24-48 hours

* Etc, etc.

 

(It’s okay if you have NO idea where to start with this! Lucky for you, I’ve got a freebie at the end of this post with your name on it! Its got my entire client communication workflow listed out, along with what each email should include, and even a page for you to hash out all this thinkin’ ya been doin’!) 🙌🏼

 


 

3. Simplify your client communication process on the back-end.

  • If you’re not doing so already, route all of your inquiries to the same place.

 

If you’re accepting inquiries from everywhere- don’t. For example: If you have a photography business Facebook page, set up an auto-responder that lets people know you only accept inquiries through either:

a.) your contact form on your website (bonus points if it’s linked to your CRM (client relationship manager) – mine’s Honeybook!)

or

b.) through your business email account!

If you get a text, just shoot them a short and sweet response that links them to your contact form page, or tell them to email you at your business email! That way, if someone reaches out, they’re immediately popped into your workflow. No more inquiries everywhere to sort through! (This was a gamechanger for me in the beginning!)

If you’ve never heard of a CRM, (a client relationship manager,) it’s essentially the assistant you NEED in your business.

If you struggle with workflows, systems, organization and just managing your clients in general, I’ve got the elixir to your ailments.

My CRM of choice is Honeybook, and I’ve got a 50% off discount code for it in the freebie at the end, as well as some other bomb goodies.

But stay with me here, we’re buildin’ a foundation first! 😎

 


4. Develop a plan to try and answer all of your potential client’s questions BEFORE they can ask them.

It’s so important to always be five steps ahead of your client, so that you’re over-delivering before you’ve even officially started working together.

(This trick right here is one of the ways you’ll get raving fans… which leads to word of mouth referrals… which leads to not having to stress so much about marketing and social media – because you’re constantly getting clients without them. 😉

Now, the only way we can actually do this and rinse and repeat it, is with a system.

 


 

PHASE 2: COMMUNICATION


1. Develop a workflow system using email templates.

I can’t stress the importance of email templates enough. Email templates will save you SO much time, and you won’t be constantly having to hunt back through your inbox to find messages you’ve sent to past clients, so you can copy & paste and customize for the next. Or worse  – come up with responses from scratch every. single. time. you get a new inquiry. 🙈

Now, just because I recommend having email templates in your business DOES NOT MEAN that I don’t add in personalized copy for each client. I totally do, and I leave space for it at the top of every email! I’m not a robot. 😉

TIP: I use Google Docs to type out each one of my email templates for the different offerings I have in my business. I have one long doc per workflow, and it lists the subject line of the email and the contents of it in the order they’re sent out. Then, once I’m done creating the workflow, I copy and paste it over into the email template section in Honeybook, my CRM (client relationship manager!)

I’ve gotta be honest, if it wasn’t for Honeybook – my client communication process would be all over the place, (like it was… for a long time.)

Prior to finding Honeybook, I was purchasing pricing template after pricing template on Etsy, redesigning each one over and over thinking it would do the trick (and I’d actually book someone with this one.)

Then, I’d procrastinate responding to inquiries because I was self-conscious over the way I was presenting myself.

I felt as if I couldn’t charge my worth because my client experience and workflow wasn’t streamlined or nailed down.

And honestly, I kinda felt like a poser running a “business,” because my business side of things was messy, to say the least.

If you’re stuck in this place right now in your business, IT’S OKAY.

Do you hear me!?

There is always room for growth. It’s the ones who buckle down and do the work that grow the fastest and go the farthest. (I got a feelin’ that’s you, friend!) 😉

If you want to learn all about Honeybook, and get a behind-the-scenes look at my entire workflow for booking clients through it, you can right over here!

Are you ready to do a little heavy lifting in order to go a long way?

(Spoiler alert, I may have already done the heavy liftin’ for ya by listing out my entire communication workflow in the guide below!) 👇🏼

download-the-free-guide-jessicavickers.com

 

Wanna stick around and stay learnin’? I knew I liked ya. 😉

Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

how-to-stop-comparing-yourself-to-other-photographers-jessicavickers.com    3 Things I Wish I Knew When I Started My Photography Business

Education

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How to Be More Confident As A Photographer

I remember when I was pretty new to my photography business, I would get SO nervous before my shoots. Was I going to say something dumb!? Would I really deliver images they’d love? Would I actually take photos I was proud of this time? Would they all be in focus and useable!?” All of these thoughts clouded my mind before my shoots, and all I wanted was to be more confident.

The thoughts were so paralyzing, that I could barely focus on what I was doing at the moment. I wasn’t able to be truly present; out of fear that I wouldn’t be good enough, and that my images wouldn’t be good enough.

Chances are, you may be feeling this way too. And if you are, then stick with me, because we’re gonna rewire your mind and get you confident to show up and do WERK. 😎👇🏼

 


 

Do you struggle with confidence on your shoots? Or maybe in your work all around? Click here for my top tips on how to be more confident as a photographer!

 


1. Take a deep breath, and pray before you meet your clients.

Seriously, it sounds so simple, but this really and truly helps you show up and be present – and it invites God into that space, to be strong when you’re weak. I usually pray something along these lines:

“Lord, help me to use my gift for a greater good today. Help me to shine your light into my client’s lives, and leave them better than I found them. Equip me with the tools to capture the exact moments that You want to be captured today. Help me to see them and capture them for who they really are – not what Instagram tells me I should make them look like. Be strong in me when I am weak, and comfort me when I’m feeling nervous. Help me to be strong, bold, and confident – because You are alive inside of me. You say that Greater is He who is in me, than he who is in the world – and I need you to allow me to fully experience that today, and for your power to be made perfect, and manifest in me. Thank you Lord. In Jesus’ name, Amen.”

 


2. Remember that they don’t know what you do.

… and you don’t have to expect them to.

They don’t know WHY you’re placing them beside that bush. They don’t know WHY you’re asking them to do that prompt or to face that direction. And that’s okay! They don’t have to. YOU are the professional, even if you don’t feel like it yet. You’re the one in charge of making sure this sessions goes how it needs to. 

All you need to do is break the ice at the beginning of the session by saying something like, “Okay, so I may ask you to do a few crazy things, and I just need you to trust me, because those are the things that make for incredible images. K? K.” I’m dead serious. This is what I do every time, and it works every time!

Sometimes, I’ll even add a crazy prompt in and make them do it, only to say, “I literally just wanted to see if you’d do that – I don’t actually need it.” 😂 (That always gives me some super genuine and funny reactions – be sure to get those!!)

 


3. Don’t be afraid to do what YOU need to.

… Regardless of how you think they’ll react.

Don’t be afraid to stretch the session longer to get what you need… or to move them to a completely different spot if it’s not working like you thought… or to change the posing up completely.

I know it’s hard to go back on what you originally said at the moment, but I AM TELLING YOU, IT IS WORTH IT. There are so many times I didn’t go out on a limb and ask my clients to do what I really wished – and then regretted it later because I knew that would’ve been “the shot.”

Here’s an example of a few times I DID do something that I really wanted, (and yes, it was uncomfortable at the moment,) but… you can see where it paid off. 🙌🏼

About 10 minutes before this shot, I had decided to leave the location – because we’d already been shooting way over time, and I had gotten the most out of the spot, (or so I’d thought.)

On the way out… I had happened to spot an area of plants out of the corner of my eye that I felt could potentially be an awesome foreground/background opportunity for a shot of them; especially if I shot it with my 135mm and created some intense depth in the shot. Therefore, even though it was uncomfortable, I decided to ask them to literally turn around and walk back and stand in these weird bushes. 😂

The results…? 👇🏼

Do you struggle with confidence on your shoots? Or maybe in your work all around? Click here for my top tips on how to be more confident as a photographer! Do you struggle with confidence on your shoots? Or maybe in your work all around? Click here for my top tips on how to be more confident as a photographer! Do you struggle with confidence on your shoots? Or maybe in your work all around? Click here for my top tips on how to be more confident as a photographer! Do you struggle with confidence on your shoots? Or maybe in your work all around? Click here for my top tips on how to be more confident as a photographer! Do you struggle with confidence on your shoots? Or maybe in your work all around? Click here for my top tips on how to be more confident as a photographer!

 


 

Was it a weird request? Yep. But I remember leaving that session so pumped over those shots, and being more proud of them than of any of the others in that gallery.

If I wouldn’t have had the confidence to ask them to turn around and walk back to that spot, (as much of a TINY inconvenience that it was…) these shots wouldn’t even exist. 🤷🏻‍♀️

Another example? Yep, it happened again!

Here I am, yet again, wrapping up a photoshoot of my cousin and his wife, when I saw another cool plant. (What is it with me and these funky plants!?!?) 😂

This one was a little ways away to walk to as well, and we’d already shot for like ever. (Obviously, there’s a theme with me…) 🤔 But, I spotted this plant and asked them to go stand not just by it… but IN it. 😂

Did they think I was crazy? Probably. But turns out this is one of her FAV images from the shoot. 😍🌾👇🏼


 

Do you struggle with confidence on your shoots? Or maybe in your work all around? Click here for my top tips on how to be more confident as a photographer!

 

So my point is, don’t be afraid to ask something extra, or slightly inconvenient, of your clients.

Your job is to deliver incredible images, and if you think there’s even a SLIGHT chance that you could take an awesome shot if they’d do a certain thing, do it. You’ll never regret asking… but you’ll regret not asking.

 


4. Invest in your education.

It’s both our dedication and our education, that truly make us bold in our craft.

Guys, I cannot stress how important this is. And no, I’m not just saying this because I mentor other photographers! If you could see how much I’ve spent to date on business mentoring, you’d stroke out. 😂 I kid you not. And I still do it!

It’s so important to be, and stay, teachable. If there is someone that’s where you want to be in your business, REACH OUT. Chances are they offer mentoring, and they would probably be honored to teach you. A lot of times we look at money as a resource we want to hoard and don’t want to spend, and feel like we need to hold onto. But you know what’s more valuable than money?

TIME.

And you can save literally YEARS of it, just by trading a little money for education. (Which saves you not only time, but money in the long run, because education helps you to be more confident – therefore you get to start charging more for your work, and at a much faster rate.) Literally, you can’t not win here. I struggled to even mention this, because personally, I don’t like to sell – but dude… if I would’ve known this earlier, (that I could pay money to project myself years ahead into my calling,) you betcha I’d have done it the moment I decided I wanted to be a photographer. Just sayin’. 🤷🏻‍♀️

 

… How can you expect clients to invest in you, if you’re not willing to invest in yourself? 🤔

 


 

If you’re really struggling in your business, book a free clarity call with me, (no strings attached,) for me to help you pinpoint your biggest roadblocks. 

Then, if you decide it’s a fit and you NEED us to work together stat, we can totally proceed with a mentorship and get this education party started! 🥂

I wholeheartedly believe that if you’re here and reading this page, it’s not by accident, girl. I’ve been praying for this years mentoring clients, and for God to truly equip me with the knowledge and resources, tailored just for you, to project you into your next season and help you to be more confident – because THIS is your year.

It’s time. No more excuses. Let’s do this, and rise up to who God has called us to be in both our lives and businesses. 🙌🏼

 

Do you struggle with confidence on your shoots? Or maybe in your work all around? Click here for my top tips on how to be more confident as a photographer!

 


 

Wanna stick around and stay learnin’? I knew I liked ya. 😉

Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

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