Do you ever struggle with sharing who you are in Christ in your brand?
You care so much about your work, and you know you wouldn’t be where you were if it weren’t for Jesus – so you want the world to know He’s who gets the credit. But the only issue you’re having is, how?
I remember the pull. I remember feeling like God had placed it on my heart to do photography, and it was so much more to me than just taking pretty pictures of people.
It was more than a job, it was a calling – and I was determined to do it well.
Fast forward almost five years, and I’ve managed to build a brand on purpose-driven photography and educational resources for women of faith.
Now mind you, I didn’t figure out how to share my faith through my business overnight. It took time. It took tears. And it took a lot of “God, do this through me” kinda prayers. But over the years I’ve managed to find a balance that works really well for me and blesses each and every client I work with, (as well as the people who follow me!)
But before we officially dive into the top four tips on how to share your faith in your biz, I wanna cue a record scratch.
Before you can bloom and start sharing your faith well on the outside (through your business,) you have to make sure your roots are healthy on the inside.
“Okay, so what does that look like Jess?”
Well, it’s spending time in the Word. Spending time in prayer. Talking to Jesus regularly and asking Him the best way for you to be sharing His good news, and serving those around you with your business. He’s gonna have the best recommendations around! 😉
The truth is, your life preaches a better sermon than your lips ever will – and the way you treat the people you work with, and for – will say a lot about who, and Whose, you are. When you’re focused on the health and well being of your faith on the inside, it can’t help but radiate on the outside. Remember that city on a hill thing…?
4 WAYS TO SHARE YOUR FAITH IN YOUR BUSINESS:
1. Pray before your sessions.
This isn’t technically something you’re doing on the “outside” – BUT God will show up and show out through you in your work when you get your heart right, and eyes fixed on Him. There is so much power in prayer, and it shouldn’t ever be a last resort.
I pray before every single one of my sessions, (because truth is, sometimes I still get nervous to shoot!) You can pray before your sessions, client meetings, consultations – you name it.
Because I do this… Jesus always calms me down and allows me to end up with an amazing couple or brand – and I’m able to provide them with incredible images because I know God is at work both in and through me. “All to Him I owe.”
2. Weave wise words into your website copy & social media accounts.
An obvious way to dip your toes into sharing your faith is to weave words that other Believers would recognize throughout your website copy and social media accounts. You know the ones I’m talking about, the ones we hold really dear to our hearts. Here are a few to get your wheels turnin’:
{ Called, calling, answer the call, kingdom-focused, purpose-driven, purpose, mission, on mission, grace-filled, grace, steward, redeem – ya feel!? }
This helps you speak to what’s called your “ideal client.” And if you’re speaking to your ideal client, then it won’t be as awkward to share your faith – because they’ll likely be believers too!
Ever heard the sayin’ “your vibe attracts your tribe?” Your kinda people will pick up what you’re puttin’ down, and those who don’t – won’t. (It’s a good thing, promise!) This is more or less a form of attracting and repelling, and boy do I wish I’d have done it from the start.
3. Change the way you share your client’s work.
If you’re a photographer and are typically sharing sessions on social media by saying something like, “Kristen and Travis’ epic anniversary shoot is on the blog, check it out,” then try instead to elaborate on who they are as a couple and how beautiful marriage is to you, or what it means to you. Here’s a screengrab of a caption I shared of a couples anniversary shoot, that weaved in some faith-bits throughout.
4. Fuse your faith into the works of your biz
We all know that faith without works is dead, right? So, how can you do the work and actually be Jesus’ hands and feet in your biz?
Well, there are a few ways. But one of the most important? By extending grace, even when you don’t feel like it. When you do get that difficult client (‘cause there’s one in every crowd,) give them grace. I don’t mean let them walk all over you, I just mean react in a way that Jesus would, and do what Jesus would do. You know what integrity is – operate by it.
Another way to put faith to work is by sharing what you know – for free. (I’m not saying you have to share everything for free, all the time, but it’s a surefire way to make sure you’re keeping God first and are not only tithing financially, (which is super important too,) but tithing of your time as well. Be the person for that new biz owner that you wish you had when you started; and if you did have her, take that torch and pass it on.
So let’s do this. Let’s run on mission. Let’s make this industry as beautiful as we know it can be. After all, we’re all just creatives meant to serve the ultimate Creator.
Once I finally decided to embrace who I am as a whole, (the love I have for photography/education, and the stance I have on faith,) and put them all together under one brand – I’ve seriously never been happier. I just felt stifled and inauthentic when I tried to keep my faith underneath the surface and not show it. But now, it truly feels like chains have broken off and I’m able to share what’s most important to me, while also connecting with other believers in business.
Are you struggling with sharing your faith in your business? Feel free to drop your questions or concerns below. I’d love to chat with you and encourage you!
Wanna work with me 1:1 to get my eyes on your photography business, and help you fuse your faith into your biz?
You got it, friend! Click the link below to schedule a discovery call to see if we’d be a good fit to work together! I’ll start prepping your strategy in a Google doc now! ??
Looking for more helpful photography tips? Feel free to binge on these blog posts, or pin ’em on Pinterest for later! ??
If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.
Whatevs. Pinterest biz sesh, anybody!? ??
June 24th, 2020 at 5:39 am
Funny how I landed on your page…I am totally NOT a photographer, and don’t plan on being one. I Googled Dubsado vs. Honeybook (I actually typed in Dubsado and Google suggested the comparison), and I ran upon your blog. It was VERY useful. My new business is in hospitality…and writing. When I say new, I am talking pandemic revelation new!! lol That said, I am so very grateful I found you!! This is EXACTLY what I needed to hear! May God continue to shine through all you do!! *website still in the works–ETA JULY2020*
June 24th, 2020 at 11:40 am
Hey friend!!
This is SO amazing and made my day!! ? God seriously works in some mysterious ways… ? You will LOVE Honeybook if you give it a shot. It truly is phenomenal!! But Dubsado is great too! Regardless I’m just pumped for you!! So excited for this new journey you’re on, and I can’t wait to see your new site! Let me know if there’s any way I can help!! ?
Xoxo,
Jess