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JVP Business Update
What I've Been Up to This Year

2020 has been a year hasn’t it?! Thanks for hanging in there with me on this rollercoaster ride of a life update! I’m excited for you to read my final life update because I’m sharing what’s been happening on the JVP end! If you missed the first two parts, you can read them here: our journey back to the states & our house hunting  adventure. Ready for my JVP Business Update?

 


JVP Business Update


Chapter 8: New Seasons in Business

The past seven chapters covered January through August, it’s currently the last week in October as I’m writing this, and you’re finally reading this in November. So, what else happened? Glad you asked, because now I get to share all about my JVP business update. 😉

I was finally able to get into a workflow after SO long. I’d been working a ton, don’t get me wrong. But, I would finally be able to have my own office and not be dealing with the dog-tango situation, so I could make major progress on the big project I’d been working so hard on. (More on that in a bit.) 😉

A few weeks after moving into the new house, I got a message from my virtual assistant of two years at the time. She told me she was going a different direction with her business and was letting me know this would be the last month she’d be able to serve me, (and all the rest of her retainer clients for that matter.) She’s transitioned into becoming a copywriter/brand message strategist over the last year or so, and wanted to go full-time with that, which I totally understood. I’d been feeling about a month prior that I was going to need a VA that could do more for me, and provide more hours for me to use.

However, it was disheartening considering I’d be gearing up for a big launch in January and needed ALL the help I could get. It felt like the bottom was falling out from underneath me, and that I didn’t have time to replace her or figure out where to go from here. After crying it out, and talking to Clay, he said it was going to be okay. God was in control of this too, and we’d figure it out.

I remembered a company I had wanted to reach out to back when I was in Japan called “Rock Solid Virtual Assistants,” that specializes in pairing you (the business owner) with the perfect VA using their proprietary matching system. I knew I wanted to use a company that had it all together, and I knew this one did. (Plus the owner was a Christian, which really put me at ease.)

The only problem? At this point, I was SO completely booked that I couldn’t take on more work, because of the building of a program I’d been working on for the past year. Therefore, I couldn’t get more money coming in to hire a new person at the rate it would cost, until after my big JVP 2.0 launch in January. Clayton said,

“I want you to do whatever you’ve got to do, and I’ll help however I need to to make sure you have help for this big project.”

(This man was sent from heaven, ya’ll.)

I reached out and set up a call, and after speaking with Tracy, I knew I’d made the right decision. We had so many “God moments,” and I had so much peace surrounding the whole thing. A few days later, she messaged me that she’d paired me with the perfect person, a girl named Janine out of Navarre, Florida. (That’s the exact town I used to live in when I lived there, strangely enough!)

After mine and Janine’s first call, I was in awe. She had the sweetest spirit, and kindest heart. She’s a go-getter that thrives off of helping other women succeed, and she LOVES the Lord with all she’s got in that tiny Italian frame of hers. 😉

Again — God knows my best.

He knew that for the substantial growth my business would be seeing in 2021 and beyond, that I was going to need more help. He knew there was a perfect person out there to come alongside me, that would share the vision and values of my company, and help to see things through. He knew I needed Janine, and He made the space necessary for her to come in.

Simply put, she was the girl for the job — and He made it happen.

I just had to trust him with my JVP business, and my life. Easier said than done sometimes, but after the year I’d had, I knew He’d come through for me. He’d done it too many times already. 🙌🙌🏼

So, without further ado — meet Janine! The new set of helping hands over here at JVP. You’ll be seeing and hearing from her here and there. Most of what she does for me is behind-the-scenes, well… for now anyways. 😉🥂

 

JVP Business Update - My VA Janine

 


Chapter 9: Preparation for A New Purpose

Remember the part where I said I’d been working on a huge project all year long? As of now, October 29th, it’s been over a year in the making.

Last August, I hired a business coach and met her in Bali to work together. (She’s from Atlanta, but she was going to be in Bali for a few weeks, and it was much cheaper for me to meet her there!) Plus, Clay and I had wanted to visit Bali at some point anyways, so we just made a vacation out of it.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

The specific purpose for our working together was to come up with my “signature offer.” A signature offer is essentially your “thing.” I knew I’d wanted to teach other photographers (and had been already doing it for two years at that point,) but I didn’t have a system in order to do so. I didn’t have a framework or a curriculum built out to use, and I needed one. There are so many things you can do with a framework once you have it, and I knew it was the next big step.

The problem is, you’re just too close to your genius. It’s extremely difficult to pull the good stuff out of your mind, because you already know it all. So, the best thing you can do is hire someone that specializes in doing just that — pulling out your genius and helping you package it into a premium offer.

I worked with Maya Elious, and it was the best decision I’d ever made.

In two days we extracted and laid out a framework that I was PUMPED to teach. What she did for me in two days, I couldn’t have done for myself in months, or maybe even years. It was the jumpstart I needed to really do this. I was shooketh.

 

JVP Business Update

JVP Business Update

JVP Business Update

JVP Business Update

 

You see, most photographers that offer mentorships to others don’t have a plan. They charge you anywhere from $500-2000 for a day (or even half a day,) just for you to pick their brain, and ask any questions you may have.

The problem with that? You don’t KNOW the questions you need to be asking. You don’t know what you don’t know. It’s just left up to you to ask them all that you need to. And, if you come up with a question later that you forgot to ask, good luck! 😬

I knew I didn’t want that. I wanted true support for my clients, a roadmap they could follow, structure, and proven results. This became the standard for the program I was building for photographers.

Due to being home for the Holidays in December of 2019, and spending January of 2020 with my mom and aunt in Japan, I didn’t get a chance to officially start building the program yet. February was spent packing and preparing to move back to the U.S., and in March I was getting the dogs and myself back to Texarkana. So, I was finally able to start building the program out in April. I haven’t looked back since then, and I’ve spent every week writing the curriculum for it. (Sometimes 60+ pages a week!)

I’ll announce what it’s called, and all that it includes really, really soon. 😉

 


Chapter 10: The Purposeful Pivot

 

Throughout the three years I’d spent in Japan, the biggest lessons I learned were:

 

  1. My role as a wife to Clayton, and what God wanted for, (and from,) me in my marriage.
  2. The way God intended marriages to be, and how we’ve gotten it so wrong as a generation. Clayton and I got married the way we did for a reason, and I wanted to share that with others.
  3. How to slow down, and stop glorifying busy. How to truly be present in the season of life I’m in, and not constantly wish my days away for what’s to come “tomorrow.”
  4. How to truly trust God with all things, especially my business. He’s the best CEO there could be.

 

These lessons had taken such deep roots in my heart, because I walked through them myself. I had to do hard things, and learn hard lessons. But it was necessary for me to be able to fully understand what God was teaching me, and one day share it with others.

In October of 2019, I’d started to feel misaligned with my business and brand overall. The visual representation (my branding and website) was no longer “fitting” for where I was going. There was a misalignment, and I just couldn’t ignore it any longer.

The lessons I’d learned in Japan needed to take their place in my business, and I didn’t know how… but I knew they had to. It was just too big of a shift in perspective.

I told my biz-bestie, and we began brainstorming on a new brand for me that would fit the new direction. We came up with one, and it was beautiful, but after some time we both came to the conclusion, this one wasn’t it. Something was missing. We had gone too far to the black-and-white editorial side, and we needed something “out of the box.” Something that hadn’t been done before. There wasn’t quite another brand or site like it out there, it just simply didn’t exist yet.

So, we started from scratch. This time, I gave her complete creative control, and when she showed me what she’d drafted next — I was speechless. It was it. And we’ve been heading in that direction since.

An all-new JVP brand will surface in January, (EEEEK! 🎉) and it’s the brand I’ve always dreamed of.

My current site, (the one you’re on,) I loved for a season… but I always knew there was something more out there for JVP. This new brand has been a LONG time in the making, and we’ve come across so many obstacles, but I can’t wait to share it with you all very soon. 🥂

The new brand will tell my story, and reflect my heart for life, marriage, education, and photography. This time, I’m chasing the call God’s placed on my life with reckless abandon. I’m holding nothing back, and I’ll be calling you to do the same — too. Because it’s worth it, and it’s why we were put here in the first place. ✨

I’ll be over here continuing to put my head down, and I may not surface on social media for a bit longer. It’s been a really good year of “doing the work” over here, and I don’t plan to stop anytime soon. 😉

 

Until I surface from under my rock *again*,

– Jess

 


IF YOU’RE REALLY STRUGGLING IN YOUR BUSINESS, BOOK A FREE CLARITY CALL WITH ME, (NO STRINGS ATTACHED,) FOR ME TO HELP YOU PINPOINT YOUR BIGGEST ROADBLOCKS.

Then, if you decide it’s a fit and you NEED us to work together stat, we can totally proceed with mentorship and get this education party started! 🥂

I wholeheartedly believe that if you’re here and reading this page, it’s not by accident, girl. I’ve been praying for this years mentoring clients, and for God to truly equip me with the knowledge and resources, tailored just for you, to project you into your next season and help you to be more confident – because THIS is your year.

It’s time. No more excuses. Let’s do this, and rise up to who God has called us to be in both our lives and businesses. 🙌🏼

a photograher

 


LOOKING FOR MORE HELPFUL PHOTOGRAPHY TIPS? FEEL FREE TO BINGE ON THESE BLOG POSTS, OR PIN ’EM ON PINTEREST FOR LATER! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎

nurturenurturenurture

Personal

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K

How to Nurture Your Email List as a Photographer

One of the most frequently asked questions I get from my clients is how to “nuture” their email lists.

And, whenever I get a question more than 5 times, I know it’s worth creating content around because someone else out there is probably asking the same question, too.

So, today we’re going to cover not only how to nuture your email list, but how to keep them engaged, what to send them, and how to continue growing it.

First, let’s chat about why you should nurture your list in the first place.


 

nurture


Why nurturing your email list is important for your photography business

 

Before we dive into today’s topic, I thought it would be important to know why nurturing your email list is important in the first place.

Let’s start by defining what a Nurture Campaign even is as it relates to email marketing. That’s right, you’re an email marketer now.

A Nurture Campaign is an ongoing series of emails that introduce people to your brand, adds value to their lives, and helps them trust you as their go-to expert and authority by building a relationship with them.

Your email list is made of up real people who have said, “I’m so interested or curious about you, that I want to make sure your brand or your content shows up in my life beyond an algorithm.”

In marketing, we like to call this a micro-commitment, and it’s the first sign that your audience wants to keep building a relationship with you by exchanging something that’s valuable to them (their inbox) for your content.

It’s a pretty big deal, so when someone “joins your list”, it’s important to follow up by nurturing them with valuable content so you can continue to build and sustain that relationship.

Think about it the same way you do Instagram. You wouldn’t dare gain new followers and not crank out any amazing content for them so they’d stick around, right?

It’s the same way for your email list, except you “own” your email list, where your Instagram platform is more like building a brand on borrowed land. Both are beneficial, but an email list is brand insurance.

 

Sound good?

 


 

How to nurture your list and keep them engaged

 

Hopefully, by now I’ve done a good enough job convincing you why it’s important to nurture your audience and why your email list is important in general — even if you’re booked up aka your client roster is full, etc.

Now we’re going to dive into how to nurture your list and keep them engaged.


When it comes to nurturing, there are two things to strive for when sending emails:


– be helpful
– be interesting

In other words, provide value in a way that isn’t boring. I know you might think of emails as an old school way of communicating, but you’ve got to get out of that mindset and have fun.

In fact, if you need a permission slip to do so, it’s right here. Have fun with your emails. Show your personality. It’s just another extension of your brand and a way to build relationships with your audience.

In order to nurture, you have to have to create content. In order to create content, you have to know what kind of content to create.

 


The 3 types of nurture emails:


1. Announcements
2. Tips
3. Free resources


1. Let’s start with announcements.

When it comes to brainstorming content for this category, you want to think of blog posts, podcast interviews, publications, partnerships, etc.

Do you publish a weekly blog post?

Share the summary of that blog post in your email, send it to your audience, and drive more traffic to your website.

Have you been featured on any podcasts lately or in the past?

Let your audience know. Get them excited by telling them a little bit about the episode and how it will benefit them, then give make it easy for them to click and listen.

Have you been featured by a brand or your favorite publication?

Same thing. Rinse and repeat.

This is a great way to gain authority by showing off your social proof and expertise by repurposing content and driving traffic to places like your site so your audience can continue to binge your resources.


2, Next up is the “tips” category. 

What problems can you solve for your audience that they’d love to gain access to?

Are you a photographer who teaches moms how to use their fancy cameras to snap quick shots of their kids?
Are you a photographer who helps other photographers start businesses?

No matter what you do, you solve a problem whether you know it or not.

Take the next 15 minutes after this blog post and break your tips up into 2 sections and jot down at least 5 answers for each one.

 

Common questions:

You know the ones that pile up in your DMs? Tell people to join your email list to get the answers instead of always doing it on the ‘gram!

AND

Myths that people believe about your industry. For photographers it could be that editing has to be this long, excruciating process that all photographers hate.

 

Come up with 5 answers for each category and boom, that 10 email topics you have to write about.

 

3. Lastly, we have free resources.

Could you giveaways a piece of content weekly or monthly that is exclusive to your email list? If so, this is gold. 

Maybe it’s a round-up of make-up dupes. Maybe it’s an inspirational graphic that they can use as their desktop and iphone background.

Just like instagram, think of content that is highly shareable – that they’ll be proud to use and promote so more people find out about your brand and your email list grows.

Speaking of Instagram, you can repurpose that content, too!

All those posts you’ve created, turn them into emails.

Pro-tip: do not send an email about the Instagram post you just published on the same day or preferably the same week. 

Spread the content out. Remember, your email list is supposed to be exclusive, and although it’s highly unlikely that someone will read and email and see you Instagram on the same day – we don’t want to take any chances.

 


Add your nurture list to your content calendar

 

Now that you know the top 3 categories for nurture campaign emails, don’t leave this blog without scheduling in time on your calendar to create it.

Batch your work and schedule it ahead of time if possible that way you’re not scrambling last minute to get an email out. 

Don’t have an email marketing provider? I highly recommend you check out Flodesk and their incredibly aesthetic and user friendly platform.

They have pre-made email templates that you can customize with your branding and unlike many email providers, they never penalize you for a growing list.

If you’re just starting out, you can use my code JVPHOTO for 50% off your monthly subscription. It’s pretty much a steal.

 


Build your list on Instagram

Last but not least, let’s talk about how to continue growing your list with Instagram. 

Just like anything else, you have to talk about your email list in order to get people to remember it exists, that you serve up some amazing content, and that they should join.

So, here’s my tip for you: schedule it in.

At least once a week, remind your audience that you have an email list with exclusive content just for them.

Whether you let people have first dibs at a free weekly resource, access to a blog post before the world knows about it, or whatever it might be – give them a good reason to join and stay engaged.

And, make it easy for them to sign up. Pop the link in your bio, give it a swipe up in your story and invite new followers via a DM quickly reply.

If every time you talk about your email list on Instagram, you get 25 new subscribers and you do it every week, that’s 100 new subscribers per month.

And that’s an amazing start.



Some last thoughts to leave you with


Your nurture campaign is one of the best ways to build a sustainable and stronger relationship with your audience.

Keep your content helpful and interesting, and your subscribers will stay engaged.

Don’t forget to “market” your email by promoting your freebie or the exclusive content you send out.

Challenge for you: try to send at least one email every week. Gone is the day of the “monthly newsletter”. You wouldn’t post on Instagram once a month and expect people to remember you, right?

Good luck!

 


 

If you’re really struggling in your business, book a free clarity call with me, (no strings attached,) for me to help you pinpoint your biggest roadblocks. 

Then, if you decide it’s a fit and you NEED us to work together stat, we can totally proceed with mentorship and get this education party started! 🥂

I wholeheartedly believe that if you’re here and reading this page, it’s not by accident, girl. I’ve been praying for this years mentoring clients, and for God to truly equip me with the knowledge and resources, tailored just for you, to project you into your next season and help you to be more confident – because THIS is your year.

It’s time. No more excuses. Let’s do this, and rise up to who God has called us to be in both our lives and businesses. 🙌🏼

 

 

a photograher

 


 

Looking for more helpful photography tips? Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

  nurturenurturenurture

Education

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K

3 Productivity Hacks for Your Photography Business

I’m sure there are lots of things we could call 2020 if we had the chance, but the one word that comes to mind for me is distracting. From sudden chaos to uncertainty, to more chaos, this year has been somethin’. Am I right? However, if you’re like me then you still have a dang business to run and clients to steward, and finding ways to usher in productivity is the best way to do that.

 

So, if you’re tired of this year trying to steal your peace and productivity – buckle up – because we’re about to break down 3 productivity hacks for your photography business.

 


productivity hacks


1.  Create a productive environment


This is a biggie. I’ve never been excited to get to work when my environment wasn’t aesthetically pleasing. Now, listen, I don’t mean it has to be entirely Instgrammable. This is about y-o-u and what makes you happy to be in a space.

If you’re feeling “blah” about the space you work in, you’re probably not going to want to sit there and work for too long. On the flip side, we’ve all been stuck at home a little longer than we anticipated this year, so maybe your space needs a change of scenery.

Either way, here are two ideas:

1. Spend 20 minutes tidying up before you get to work

You’d be surprised what this little trick can do for your mental health and productivity. First off, you’re getting your body and brain ready to be productive by doing something aka cleaning. Second, putting things in their rightful places (and vacuuming the dog hair off the office floor *guilty*) can make a world of difference in a room.

Shoot, you might even want to document this for Instagram when you’re done.


2. One word: Target.com

Yes, you read that right – I’m encouraging you to shop for the sake of productivity. First, some boundaries: set a budget right now.

When I’m feeling “meh” about my space, I choose one thing that could get me closer to my goal of it being “just right”.

So, here’s what you do next. Get up out of your chair, stand at the entryway of your space, look around the room and choose one thing (within budget) that would make the room a little more “you”.

My last purchase: a frame so I could finally hang a picture of my husband and I near my desk!

 

 



2. Beat distraction with a work timer

 

You know those projects that seem so overwhelming and time consuming that you don’t even want to start, so you procrastinate? Then, four hours later you’ve done everything but what you were supposed to do and your deadline is tomorrow.

Can’t relate. Just kidding, lol. Totally can.

That’s why I started doing “work sprints” to break down my tasks into bite-sized chunks of time instead of looking at it as one, giant project.



Try using the Pomodoro technique:

 

  • The Pomodoro technique is basically working on a specific task in intervals of 25 minutes on and 5 minutes off, for as many sessions as you need. Then, after about four Pomodoro sessions, you’ll take a longer break (usually around 20-30 minutes.) So instead of dragging along working on the same task non-stop, (which usually always leads to distraction,) you work in shorter, more focused bursts! This works SO well for my productivity levels, especially for culling + editing!

 

 
Also, I don’t sit in silence while I work. Here’s what I listen to while the timer is going:

 

    • Brain.fm! It’s one of the greatest tools for productivity. I’d always heard about how listening to a certain kind of music helped you focus, but this app is legit. I listen to the focus channel in Brain.fm every time I need to write a blog post, and I always stay super focused and pump out the best content when I do. It’s also awesome for editing photos! 

 


3.  Brain dump, sister.

 

We’ve all been there. Your office has a perfect ambiance. Your lip gloss is poppin’. You actually got dressed for the day. You crack your knuckles. You’re ready to tackle the project that you’ve been avoiding for days.

 

THEN. That thing you forgot to do pops into your mind like clockwork. 

 

The email you forgot to send.

The friend you didn’t text back.

The proposal you haven’t followed up on.

 

You know the drill. So, you switch gears. 

After all, you’re still being productive, right? Eh, wrong. You’re choosing distraction.

I know, I know. It’s a tough life.

Here’s what to do instead:

Keep a blank notebook and a pen next to your desk. Whenever a thought pops into your mind that feels urgent, but actually isn’t, jot it down so you don’t lose it.

This also helps you feel like you did something with that thought instead of it floating around and causing you all sorts of anxiety.

So, how do you feel in re: beating distraction now? Do you feel like these tips will help you focus more on the work you’ve actually set out to do for the day? Let me know in the comments below!

 

 


 

Wanna work with me 1:1 to get my eyes on your photography business, and help you fuse your faith into your biz?

 

You got it, friend! Click the link below to schedule a discovery call to see if we’d be a good fit to work together! I’ll start prepping your strategy in a Google doc now! 😉🥂

 

freebie


 

Looking for more helpful photography tips? Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

  productivity hacksproductivity hacksproductivity hacks

Education

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K

3 Tips for A Photography Website that Converts

A lot of photographers have websites, but not all of them have a website that converts their browsers into buyers.

In fact, you might even be reading this blog post because you’ve noticed your website isn’t doing its dang job, and you’re just not sure where you went wrong or how to fix it.

Luckily for you, this is one of my all-time favorite topics. So, today we’re going to audit your site and make sure you’ve got the right sections goin’ on so you can close your laptop at the end of the day knowing your website can pick up the slack as your sales secret weapon.

We’ve got 3 parts of your website to cover, and as we do make sure to keep a running checklist of changes you need to make along the way of after you’re done!

 


 

 


 

Tip 1: Your Website Needs A Clear & Compelling Headline

As a photography biz coach, one of the things I help my clients with is developing their taglines for their photography business, which we then translate to their website.

Because, here’s the thing — you have about ten seconds from the time your potential client lands on your website to capture their attention before they peace out.

This means that the very first line on your website needs to capture their attention and be crystal clear AKA easy for them to understand.

So, it’s a pretty big deal.

 

How to Create Your Tagline

 

While there are lots of ways to create a tagline, one of my favorites is by revealing the transformation they’ll experience by working with you.

Here’s a formula you can use:

Helping [ who you help ] achieve [ what they want most ] without the [ whatever they’re trying to avoid].

For example:

I help busy photographers turn their website into a sales-converting secret weapon so they can book more clients without working 24/7.

Your turn! Comment below and let me know what you come up with.

Now that we’ve got a tagline nailed down, we want to make sure we optimize our website’s prime real estate and pop it “above the fold”.

This term comes from the newspaper industry and describes the text that you see when a newspaper is folded in half (face up). All the important headlines and attention-grabbing stories are still visible so you snag the newspaper and keep reading.

Here’s an example of a brilliant tagline and above the fold placement:

website that converts

Takeaways:

1) Create your clear and compelling tagline.

2) Place it above the fold.

*Chef’s kiss*

 


 

Tip 2: Optimize Your Call-to-Action Buttons

 

One of the most common mistakes people make when they create their website is that they forget their call-to-action buttons.

Ya know, the buttons you click to “book/buy” a product or service.

How can you expect your reader to engage with you if you hide the dang button, am I right?!

So, here are all the places where your call-to-action buttons should live on your website’s homepage. Jot ‘em down.

 

  1. Under your tagline and above the fold.
  2. In the top right-hand corner of your website
  3. Under every major section of your website

 

website that converts

website that converts

 

All those yellow buttons on her site are her CTA’s, and they’re strategically placed so her reader can easily take action when they’re ready to buy.

Takeaway: Make sure your CTA buttons are in 3 major places:
– top right-hand corner of your website
– under your tagline and above the fold
– under every major section

 


 

Tip 3: Type like you talk

 

I know this tip sounds simple, but you’d be surprised, my friend.

I’ve lost count of the blog posts and even captions I’ve read where I find myself looking up words that were probably used so the author sounded smarter (guilty).

So, when I say, “write like you talk”, I literally mean: write the way you’d speak to a friend, contractions and all.

Trade “cannot” for “can’t” and “do not” for “don’t”, is what I’m trying to say. Don’t catch your reader off guard by trying to sound like something you’re not.

This will also help them get a taste for your personality, too. Be the same person on your website as on the discovery call they’ll talk to you on.

Takeaway: Talk to your readers like they’re a friend, contractions and all.

 


 

If you’re really struggling in your business, book a free clarity call with me, (no strings attached,) for me to help you pinpoint your biggest roadblocks. 

Then, if you decide it’s a fit and you NEED us to work together stat, we can totally proceed with a mentorship and get this education party started! 🥂

I wholeheartedly believe that if you’re here and reading this page, it’s not by accident, girl. I’ve been praying for this years mentoring clients, and for God to truly equip me with the knowledge and resources, tailored just for you, to project you into your next season and help you to be more confident – because THIS is your year.

It’s time. No more excuses. Let’s do this, and rise up to who God has called us to be in both our lives and businesses. 🙌🏼

 

analysis paralysis

 


 

Looking for more helpful photography tips? Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

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Business

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3 Ways to Overcome Analysis Paralysis

Have you ever had such a difficult time making a decision that you made no decision at all? *Raises hand*. That’s called analysis paralysis, my friend.

When it comes to our businesses, this can be a terrible condition to leave undealt with being as we are the sole decision-makers for our biz. No one knows it as well as we do, therefore we’re responsible for advocating for it.

The vision? We decide what it is.

The mission? Same.

The why? You guessed it.

Not to mention all the other decisions like what email marketing platform we’ll use, how to set up our websites, what our brand colors should be, etc.

It’s been researched and noted that the average adult makes about 35,000 “remotely conscious” decisions a day, but I’ve found that the hardest decisions for me are the ones related to my biz. Can you relate?

If you’ve been dragging and dropping items from your to-do list to the next day for about a week now because you “just can’t decide” — you’re gonna want to keep reading.


analysis paralysis


What causes analysis paralysis?

 

First, let’s define what we’re dealin’ with here. Analysis paralysis by definition is…

“The state of over-analyzing (or overthinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome.“

So what causes us to pause and ponder most if not all of our decisions? Expert Herbert Simon says we make decisions from two places:

1. Satisfice — These are the people that make a gut punch decision based on what will most likely meet their needs at the given time of decision-making.

2. Maximize(This is gonna sting a little). These are the people who never settle for the first, second, or possibly even third option, but instead, keep searching for the better (or best) alternative.

Don’t think, just answer: Out of the two decision making places, which do you resonate with most — the satisficer or maximizer?

You may have already guessed it, but out of the two, the maximizer is the one who struggles with analysis paralysis the most.

Don’t worry, friend, good news is comin’.

 


Why we “maximize” our decisions

 

As a maximizer you might be wonderin’ what’s so bad about making sure you make the best decision, right? Well, there wouldn’t be anything wrong with it if you actually wound up making the decisions on time or from a place that didn’t cost you your peace, am I right? Maxmizing actually just creates a habit for putting off decision making more than anything.

But, just like any bad habit, maximizing is something you can break. Before we break it, we have to know why we do it and why it’s not helpful for our business.

We already know that maximizing comes from a place of wanting to make the very best decision for our business as possible — but why do we take so long and put so much pressure on ourselves to do it?

And all the biz owners said: “fear of failure”.

Oof, that’s right. Studies show that in order to avoid making the “wrong choice”, maximizers will put off making a decision at all in fear that they’ll choose the wrong thing.

This is where the paralysis part comes in. We fill the space between decision and indecision with so many options that are brain goes into “information overload”. A place that doesn’t allow it to process any more info causing us to be paralyzed and unable to make a decision. (Hence the term analysis paralysis.)

Now that we’ve got all the facts and you’ve probably had a few “come to Jesus” meetings with yourself, it’s time to break this habit.


3 Ways to Overcome Analysis Paralysis

 

Now that we know more data doesn’t equal better decision making, we can move to what does.

Here’s how to beat analysis paralysis and make bold decisions like the brave biz owner you are:

 

1) Link your decision to a goal.

For example, let’s say you have a website launch coming up and can’t decide which platform to use: Squarespace or Showit. It’s a pretty common problem.

Ask yourself what the goal of this decision is.

If it’s to get your website up and running as quickly as possible so you can start marketing your services and make money, then this decision is on a deadline. Analyzing it for too long will put your website project off for two, three, even six months (not that I can speak from experience or anything 😉).

Go to Google, type in Squarespace vs Showit (tons of blogs will populate), choose a couple you like, compare opinions and make your decision right after you’re done reading. Boom. Decision done.

 

2) Interview the decision.

Decisions can paralyze us because we don’t ask the 3 necessary questions before acting on them. So, next time you’re facing a decision that already has you wanting to put it off until you can do some thorough research, ask yourself this:

1) On a scale of 1 to 10 how important is this? 1 being it will barely affect my biz and 10 being it will severely affect my biz.

2) Do I have to make this decision right now? See tip #1 on goal setting. If it’s going to prevent you from reaching a time-sensitive goal, prioritize it. If not, attach it to a deadline.

3) What’s the worst that could happen? Sometimes our worst fears simply live in our heads and seem a lot bigger than they actually are. Let’s take the website platform decision for example. Could choosing Squarespace over Showit ruin my biz? Heck no. In that case, let’s choose one and move on.

 

3) Ditch perfectionism.

Most of the time we put off a decision it’s because we’re striving for perfectionism. I really hate to burst your bubble, but perfection doesn’t actually exist. The truth is, every decision is going to have its downside. Even if you researched it for hours, got twenty opinions, and mulled it over for a month. That’s just life.

Remember that done is better than perfect. You can always go back and tweak, but you have to move away from analysis paralysis first and make the dang decision.

 

So, there you have it. Head over to your to-do list and use these tips to start moving the needle in your biz and making decisions like the boss you are, friend!

 


 

If you’re really struggling in your business, book a free clarity call with me, (no strings attached,) for me to help you pinpoint your biggest roadblocks. 

Then, if you decide it’s a fit and you NEED us to work together stat, we can totally proceed with a mentorship and get this education party started! 🥂

I wholeheartedly believe that if you’re here and reading this page, it’s not by accident, girl. I’ve been praying for this years mentoring clients, and for God to truly equip me with the knowledge and resources, tailored just for you, to project you into your next season and help you to be more confident – because THIS is your year.

It’s time. No more excuses. Let’s do this, and rise up to who God has called us to be in both our lives and businesses. 🙌🏼

 

 

analysis paralysis

 


 

Looking for more helpful photography tips? Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

  analysis paralysisanalysis paralysisanalysis paralysis

 

Business

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How to Call Yourself a Photographer Before You’re Ready

We’re more than halfway through this unpredictable year, and if you’re anything like me then you could use a lil’ pep talk right about now. Because, as photographers and aspiring photographers (all levels are welcome here), one of our greatest hurdles is our mindset.

In order to get better at what we do, we have to get behind our cameras and prove to ourselves we know what we’re doing. And, with the way this year has been set up (LOL), that’s been a little more difficult than usual.

Maybe you started your photography business at the beginning of 2020, all bright-eyed and excited to hone your craft but weren’t able to book any shoots because ‘Rona went on a world tour.

Or maybe you decided to pick up that camera that’s been sitting on your nightstand because #pandemichobbies, but you’re tired of taking pictures of your dog, husband, or roommate (and they’re tired of it, too).

I get it, but just because this year didn’t go as expected and you didn’t book as many shoots as you planned, doesn’t mean you have to wait to call yourself a photographer. So, from my photographer’s heart to yours, here comes a little pep talk on how to call yourself a photographer before you’re ready in the form of *you guessed it* action steps.


a photographer


 

Let’s start with an unpopular opinion

Some people talk on and on about how every single day another person gets a DSLR camera and then calls themself a photographer. And yes, I understand where they’re coming from. Yes, it is hard for those of us who have eaten, slept, and breathed photography and growing our business as a livelihood for near (or over) a decade – pouring thousands and thousands of dollars into it.⠀

BUT.⠀

Here’s the thing: we all started somewhere. We all got a camera and didn’t know how to shoot in manual with it. We all struggled with charging in the beginning and didn’t know how to set our prices.

If there’s anything we’ve spent too much time doing this year, it’s scrolling Insta. We’re all subject to fall into a comparison trap now and then.

But remember, the very ones that may be criticizing you for starting your business now, or trying to discourage you from it – were once right where you are.  And because they chose to pursue it, and call themselves a photographer – they have a business now. We ALL started somewhere.


 

Now, add faith and obedience

Listen, girl, if God has been calling you to start your photography business, you’re being disobedient by staying scared and playing it small. Yes, even in a pandemic.⠀

David approached Goliath before he was ready. Over and over again in the Bible, people did things scared, before they were ready, and when the timing didn’t make a bit of sense. But it was by DOING that they encountered the blessings of the Father.

God is with you, He has every tool and resource to allow you to succeed at this. He has all the finances you’ll need. He has all the clients to send your way. But first, you have to do the work and begin building… and that all starts with stepping into the calling. You’ve gotta have faith – paired with action. ⠀

So GO and DO friends. I’m here for you, and I’ll stand behind your biz – even if no one else will.

 


 

Last but not least, educate yourself

If you’ve escaped the comparison trap and decided to cling to faith and do this thing but still struggle with your confidence, you might just need to invest in your education. Knowledge is power, friend. An investment in your education is an investment in yourself.

Before you start, ask yourself these questions:

What area of my photography biz am I struggling to feel confident about?
Is it the actual “business” part of it?
Is it getting behind the lens and taking pics?
Is it editing?
Posing?
How to market myself and book clients?

I’m by no means trying to overwhelm you, but actually getting to the root of what you’re really afraid of is incredibly helpful because from there you can google, learn, and grow!

Shameless plug: this blog that you’re reading right now is actually FULL of helpful resources that were created to help you become a photographer and run a dang good and successful business at that. Best part? It’s all FREE education.

So, pour yourself some coffee and binge away, friend. That’s what they’re here for.


 

If you’re really struggling in your business, book a free clarity call with me, (no strings attached,) for me to help you pinpoint your biggest roadblocks. 

Then, if you decide it’s a fit and you NEED us to work together stat, we can totally proceed with mentorship and get this education party started! 🥂

I wholeheartedly believe that if you’re here and reading this page, it’s not by accident, girl. I’ve been praying for this years mentoring clients, and for God to truly equip me with the knowledge and resources, tailored just for you, to project you into your next season and help you to be more confident – because THIS is your year.

It’s time. No more excuses. Let’s do this, and rise up to who God has called us to be in both our lives and businesses. 🙌🏼

 

 

a photograher

 


 

Looking for more helpful photography tips? Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

  imposter syndromea photographerimposter syndrome

Uncategorized

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How to Create Your Photography Brand Message

Creating a brand message can be overwhelming for small business owners. The reason being is that the majority of us aren’t marketing experts, we’re experts in what we do, which leaves us playing the guessing game when putting together our brand’s marketing strategy.

So, naturally, we follow the lead of everyone else starting a small business:

We hire a graphic designer to create our logo and color palette. Check.

Then, we spend thousands on a web designer to create a beautiful website for our brand. Check.

Because that’s the fun stuff, right? The marketing materials we like to show off.

But, what happens next is something new and old business owners alike soon come to terms with – they realize their logo and website isn’t selling their products or services.

Which, is exactly why in order to create a successful marketing strategy, we need to first cover what a marketing strategy is not.

 


brand message


 


Marketing Strategies Aren’t Just About Your Logo & Color Palette

As you may already be able to guess, your brand’s strategy isn’t just your logo, color palette, website, or business name. While these components are necessary visual elements of your brand’s marketing strategy, they’re not the only elements that help you effectively market what you do.

In fact, waiting to invest in these creative elements until you’ve fleshed out your full marketing strategy will save you hundreds, if not thousands, of dollars in the long run.

Let’s dive in.

 


What A Marketing Strategy Is

Your brand’s marketing strategy is simply:

01. Your brand’s message and how you’ll communicate it (via brand voice).

02. Knowing your target market (get specific).

03. How you position your brand in the marketplace (the marketing platforms you’ll use).

04. How you’ll measure those results.

For today’s 101, we’re going to hone in on your Brand’s Message, aka the foundation of all great marketing. Establishing this piece will give you a serious competitive advantage in the marketplace while saving you time and money before investing in any design elements.


The Importance of Your Brand’s Message

To create a successful marketing strategy, we first need to start with the way you communicate your brand’s offer to the world – in other words, your brand’s message. This is the most important thing you can do in terms of marketing. Why? Because the goal of a strategy is to position your brand to get noticed in a crowded marketplace so you win more business and increase your revenue (aka people buy what you sell).

We accomplish this through clear and compelling communication, aka our words.

Remember the problem we talked about above where business owners invest thousands of dollars in their logo and website only to realize that’s not what sells their product/service?

This is why we start with our brand’s messaging. Words sell things, period. Using the right words on our websites and marketing platforms produces lots of commas – catch my drift?



How to Craft Your Brand’s Message:

In order to create a brand message, you first need to start by identifying these main elements that make up your brand’s story.

*Keep in mind – our brand’s story is where our customer’s desires and our ability to help them meet.

Open up a new document or notebook and answer these questions:

  1. What does your customer/client want as it pertains to your brand?

  2. What problems does your brand solve for them – physically, emotionally, and philosophically?

  3. What is your brand’s solution to those problems (your product/service)?

  4. How will you deliver that solution (a plan or sales process)?

  5. What words will you use to call them to action (“buy now”/”book now”)?

  6. What failure do they risk in not engaging your brand?

  7. What is the success they’ll experience if/when they engage your brand?

  8. What transformation will they experience after engaging your brand (ex: from frustrated to confident)?

Take time to answer the bullet points above before investing in a website or writing any sales copy for landing pages, ads, or even your blog posts and Instagram captions. Put it all together and you’ll have a brilliant brand message that helps you get noticed in the marketplace.

Remember, your brand’s message is the way you’ll communicate your offer and why it matters.

It’s the foundation of all great marketing. It helps you stand out in a crowded marketplace so you can increase your sales. Remember, always start with your words and go from there!


If you’re really struggling in your business, book a free clarity call with me, (no strings attached,) for me to help you pinpoint your biggest roadblocks. 

Then, if you decide it’s a fit and you NEED us to work together stat, we can totally proceed with a mentorship and get this education party started! 🥂

I wholeheartedly believe that if you’re here and reading this page, it’s not by accident, girl. I’ve been praying for this years mentoring clients, and for God to truly equip me with the knowledge and resources, tailored just for you, to project you into your next season and help you to be more confident – because THIS is your year.

It’s time. No more excuses. Let’s do this, and rise up to who God has called us to be in both our lives and businesses. 🙌🏼

 

 

imposter syndrome

 


 

Looking for more helpful photography tips? Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

  imposter syndromeimposter syndromeimposter syndrome

Education

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How to Tell if You’re Ready to Outsource

How to tell if you’re ready to outsource certain parts of your photography business can be tough. I mean obviously you love your job photographing clients, so you don’t want to give that up, but how about the rest of your work?

Do you love it?

Do you have time from it?

Are there certain parts that you procrastinate or even loathe?

I get it. I’ve been there and as a proud outsourcer of work, I cannot wait to help you discover if you’re ready to trade doing for delegating.

Let’s get started.

 


outsource

 


 

So You’ve Thought About Outsourcing 

 

I know this story all too well, friend. You’re performing a task that you absolutely cannot stand doing nor do you have the time for, and you tell yourself you need to hire help.

You huff and puff, do the thing anyway, and make a mental note to find a virtual assistant afterward.

But, you don’t. You convince yourself that it’s not the right time or you want to save money and do it yourself. Maybe you’ll revisit this thought in a few months.

So, let’s dive into some free biz coaching, and I’ll ask you the same thing I ask my coaching clients:

How much is it costing you not to outsource?

Your peace?

Time with your family?
Your mental health?

Oof, am I right?

Now let’s get practical and see where you can start.

 


 

How to Diagnose What to Delegate

 

We’re going to break this down into 4 separate parts:

1. What you like + what you’re good at
2. What you don’t like + what you’re good at
3. What you like + aren’t good at
4. What you don’t like + aren’t good at

Grab a sheet of paper, open up a Google Doc, and created these 4 sections and let’s get started.

 


 

What You Do Like + What You’re Good At

 

With each section, we’re going to start with a brain-dump like session. Pretend it’s just you and me sitting across from one another (probably via Zoom) chatting this out coffee style.

 

Under this section, I want you to jot down at least 5 things you like doing and that you’re good at. Being as you’re a photographer, you already have a few like photographing clients, but this is your time to get really specific on the photography you really like and are really good at.

Weddings?
Engagements?

Take your time and under ‘photographing clients’ list your niche.

After that, list out at least 4 more tasks you actually like doing and that you’re good at. Get specific.

These could be:

Editing, client communication, timelines, etc.



 

What You Don’t Like + What You’re Good At

 

So, here’s where it gets fun. I know there are some tasks in your day-to-day that you’re good at. Maybe it’s writing, maybe it’s your sales calls, whatever it is.

But, you cannot stand performing this task one more time.

Am I right?

However, you’re incredibly afraid that if you don’t do these particular tasks that your biz will crash and burn.

It’s okay, it’s just us here – you can be super honest.

Alright, now that you’ve mentally identified those things, it’s time to list them out.

Jot down 3 to 5 tasks now.

 


What You Like + Aren’t Good At

 

You know all those things you wish you were good at but don’t have the time to practice?

Making and creating presents.
Pitching yourself to podcasts.
Teaching in Facebook groups.
Starting a digital shop for photographers.

It’s time to get dreamy and list those out, too. Do me a favor and leave nothing on the table here. If you’ve ever spent time mulling over how you wish you had time for “xyz” but have put it off because of lack of time in your schedule – write it.

List 3 to 5 things for this section.

 

Then, I want you to look at that list and ask yourself if your business would benefit from you being able to execute these tasks.

Yes? No? Which ones specifically?

 


 

What You Don’t Like + Aren’t Good At

 

This will by far be the easiest section for you to fill out unless there aren’t may things you don’t like doing and aren’t good at.

Earlier we talked about what you don’t like plus what you’re good at, now it’s time to list ou tall the things you don’t like and you’re not good at.

Is it your inbox?

Or your lack of systems and SOPs? (Standard Operating Procedures)
Do you loathe creating your own Pinterest or blog graphics?

Whatever it is, it’s time to jot down at least 3 to 5 tasks here as well.

 


 

Your Delegation Plan

 

Starting with ‘What you don’t like + aren’t good at’, circle everything you’re ready to delegate. Better yet, what you wish you could have delegated 3 months ago.

Here’s the rule: you have to circle at least 2 things.

Now, if you’re really ready to scale your biz and get your time (and life) back, make a 30-day plan to outsource one of those 2 things.

Let’s say you decide on a virtual assistant to help you with some organization and daily client communication tasks.

Take the keyword ‘virtual assistant’ and pop it into Instagram. Find 3 to 5 candidates and set up Clarity Calls with them. Then, make your first hire!

Boom, your first coaching session is over and you’re about to make your first hire. Way to grow.

 


 

Wanna work with me 1:1 to get my eyes on your photography business, and help you fuse your faith into your biz?

 

You got it, friend! Click the link below to schedule a discovery call to see if we’d be a good fit to work together! I’ll start prepping your strategy in a Google doc now! 😉🥂

 

outsource

 


 

Looking for more helpful photography tips? Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

 

Education

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How to Create a Freebie for Your Photography Business

If you’ve been around the biz world for any amount of time, then I’m sure you’ve heard the word lead generator or “freebie”. Just in case you’re like, “Um, Jess, what are you talking about?”, I’ll define the term.

A freebie is a free piece of content that you offer potential clients or customers in exchange for the email address as a way to build trust and establish authority.

Some common examples of freebies are ebooks, a branded PDF, mini video trainings, or honestly any free piece of value that you can create and exchange. Catch my drift?

If you want to see one in realtime just hop on over to my site’s home page after you’re done reading this blog and right below the header you’ll find mine. It’s titled ‘4 Steps to Becoming A Confident & Successful Photographer”.

Alright, so now that we have a clear idea of what we’re working with, I want to teach you how to create one for your photography biz. Now look, you might be like, “Jess, I already have a freebie..”, and that’s amazing, I love it. BUT, 99.99% of the time, they can always be updated or reworked because there’s a lot more to a freebie than it just being “free”.

Let’s audit your existing freebie and go over what it should actually be doing in the next section. Cool?


freebie

 


 

What Your Freebie Should Be Doing for Your Biz

Whether or not you have an existing freebie, we need to make sure it does 3 important things. Remember, business is about building relationships, and if you can offer your potential clients something for free and of value, then you’ll start to earn their trust. People who trust you, hire you. Let’s dive in.

1. Your freebie needs to position you as an expert.

Now, I know you’ve heard this a million times, but we’re putting a different spin on it today. The way we’re going to build your expert persona is through a very special recipe called empathy and authority.

Before you even deliver the value, let your readers know that you understand the problem you’re about to help them solve & demonstrate why you’re qualified to help them solve it.⁠ So many times, I “opt-in” to a freebie and it’s just the free content, which is great because after all, that’s what I asked for. However, including a page or some copy before you deliver the goods is a great way to express empathy for the problem (that you’re about to help them solve), and demonstrate your authority.

Expressing empathy and demonstrating authority can look something like this:

freebie
This the very first page you’ll read when you download my freebie. In the second sentence, I immediately empathize with my photographer by telling her I know she’s feeling overwhelmed and burnt out trying to grow her successful photography biz.

Now hop down to the very last sentence for some authority. I tell her that because I’ve been exactly where she is right now and I’ve come out on the other side of it successfully, I’m now qualified to help her figure out how to set herself apart, focus on what really matters, and pursue her God-sized dream.

Boom! Empathy and authority on one beautiful page. Doesn’t it make you feel so much better when the person who is guiding you takes time to speak to what you’re feeling?

One last thing I want to mention in this section is if the content you’re about to share with them has given others incredible results – MENTION IT!

This will get them even more excited about you, and if your FREE content gets them results, they’ll have no trouble paying for your PAID services! This will also help build trust before they even hand you their credit card.

 


 

2. Share your USP (unique success proposition, in this case).

This piece of content is your chance to prove to your audience why and how you can help them become successful.

Now listen, I know you have a ton of value to share with your audience, but before you do, I want you to think about how you can share it with them in a way that makes it unique to you.

For instance, can you create and deliver your free content via a branded formula or system that is distinctive to you and your biz?

What I’m trying to say is a lot of photographers can craft up a posing guide and give it away for free, but can if you give your specific posing method a fun name, then you’ll be remembered for it!

Our customers associate our biz with solving a problem for them, so name your problem-solving solution freebie something that’ll stick, and then remember forever!


3. Last but not least it should QUALIFY your audience.

Woo, we could be on this topic for a minute, y’all, but I’ll stay off my soapbox and just get you the good stuff.

A lot of biz owners create a beautiful freebie, don’t think too much about the content, slap it on their website and IG profile, and hope as many people as possible sign up. After all, it’s one of the best ways to build your email list.

Here’s my spicy take on this: your freebie should be intentionally created for the audience you’re trying to attract and eventually work with.

For example, if you’ve niched your biz down to “elopement photographer”, then the goal of your freebie should be attracting clients who want to travel or elope for their wedding. Seems simple enough right? But so many people hyper-focus on creating something “free” that they forget all about who they’re trying to attract and build a relationship with!

Make it clear, and make sure it attracts and qualifies your ideal audience.

 


How to Create A Beautiful Freebie for Your Biz

 

Once you’ve decided on your freebie topic and written out all the content, it’s time to design. Your first option is handing it off to a designer. If you don’t know of one off the top of your head, you can always use freelance sites like Fiverr.

It’s basically a search engine for creative freelancers, and it’s affordable!

freebie

 

If you’d rather DIY your own, then I highly recommend using Canva‘s free service. They have tons of pre-designed templates to choose from, which makes plugging in your content simple. You can even upload your own branded photos, logo, colors, fonts etc. It’s a dream!

 

freebie

Alright, now it’s your turn to go out there and create the best freebie in all the land. If you implement these 3 simple tips then you’ll already be lightyears ahead of the business owners marketing themselves right now.

Remember: express empathy, demonstrate your authority, determine your unique success proposition, and make sure you keep your ideal customer in mind.

You’ve got this. Happy freebie creating!

 


 

Wanna work with me 1:1 to get my eyes on your photography business, and help you fuse your faith into your biz?

 

You got it, friend! Click the link below to schedule a discovery call to see if we’d be a good fit to work together! I’ll start prepping your strategy in a Google doc now! 😉🥂

 

freebie

 


 

Looking for more helpful photography tips? Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

 

Education

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Instagram Caption Formulas for Your Photography Business

When it comes to marketing your photography businesses online, Instagram is typically the first platform the photographers I coach reach for, and I don’t blame ‘em.

For me, Instagram is queen, and teaching my coaching clients how to market themselves on this platform is one of my favorite parts of what I do.

In my biz, I’ve seen amazing results from using the platform such as:

– building an amazing, engaged community
– connecting with photographers from all over the world
– creating relationships with my ideal clients from sharing my work
– landing and booking clients, and much, much more!

Plus, it’s a free way to market yourself! All you have to do is show up, right?

You’d think it’d be as simple as that, but what “showing up” really means is:

– Curating and editing content
– Batching that content
– Scheduling the content
– Oh, and …. writing the caption (my client’s least favorite)

And, as I photographer, I completely get it. We’re amazing at what we do – taking photos – not necessarily writing.

Psst, that’s OKAY! You don’t have to be amazing at everything just to show up and put your biz out there. So, if writing captions has been stopping you from showing up and sharing your amazing work on the ‘gram, I’m here to help ya out.

Keep scrollin’.


 

Instagram captions

 



My top 3 Instagram Caption Formulas for Your Photography Biz

 

Here’s a little secret about me: I actually love to write, but I don’t always have the time for it. So, if that’s you, too, then these formulas are about to save you all the time in the world. If you loathe writing captions, then you’re going to love these formulas even more. Either way, it’s a win-win.

And just in case you’re wondering if these formulas “really work”, they were recommended by a StoryBrand Certified Guide. So, if you’re a fan of all things StoryBrand, you know you’re in great hands. I’ve seen amazing results by using them, too! Just go take a peek over on ‘the gram so you can trust me when I say they’re tried, tested, and true.

Alright, let’s dive into the formulas so you can start writing engaging captions for your photography biz!

 



Instagram Caption Formula #1


[Make a scroll-stopping statement.] [Present a counter-intuitive way of thinking or new information.] [Engage them in the solution.] [Present the call-to-action.]

I actually used this formula in one of my most recent IG posts and it blew up, literally. I had more engagement and shares on this post than on previous posts with the same “look” when it comes to the photo content.

Instagram Caption

 

Take a look at how I opened the caption using the formula above.

Scroll stopping statement = I almost didn’t post this photo because…
Counterintuitive way of thinking = But I did, because…

And the formula flows on beautifully from there. Catch my drift?

We see a lot of these on Instagram, and it’s because it works! Grabbing your reader’s attention with a bold statement and following the formula produces great results. Give this one a try soon, and let me know how it goes!

 



Instagram Caption Formula #2 

 

[Make a statement of a commonly held belief/thought/experience.] [Intrigue with a solution.] [Provide a call-to-action to get it.]

 Before we dive in, here’s another example of how I used this formula in real life:

 

Instagram Caption

This caption formula is definitely one of my favorites because it presents such a beautiful paradigm shift for your readers and shakes up their mentality.

For my “make a statement of a commonly held belief or thought”, I used: Think you don’t have anywhere to take awesome photos for your brand or business…?

I went with this particularly because this is what so many of my clients struggle with no matter if they’re booking a session or on the other side of the lens as an actual photographer.

My “intrigue with a solution” started with a slightly snarky little “Think again 😉.”,… and into the solution we went.

Tell me you wouldn’t want to keep reading that?!

 



Instagram Caption Formula #3:

 

PAS (Problem + Agitate + Solution [Concisely present the problem or pain point with empathy.] [Remind them of how painful that problem really is.] [Provide your solution.]

This formula is my go-to because it’s an “oldie but a goodie” that gets the job done. Ya know what I mean? If all else fails and you need to get a caption up ASAP, this formula is your bread and butter, got it?

Here’s how it works:

Step 1: You present the problem.

Step 2: You agitate it by talking about how that problem makes them feel.

Step 3: Present your solution and save the day!

Boom. Here is it in action:

Instagram Caption


Now let’s break it down.

Problem: There’s a difference between work and productivity – did you know what?

Agitate: How many times have you busted your but allll day long… only to feel like you accomplished 1 of 10 things you were working on? (Oof, tell me that doesn’t hit you in the feels?!)

I even dig a little deeper into the next paragraph about unsent emails and unpaid invoices.

Solution: My entire productivity system! 

I’m tellin ya, it’s a piece of cake and it works every single time!

 



Put the Formulas to Work

Now that you have my top 3 IG caption formulas, I encourage you to put them to work asap.

If you post 3 or 4 days a week, rinse and repeat them through a cycle! The best part? No one will know! Formulas are amazing, friend. I hope this makes your caption-writing so much easier and more enjoyable!

Ya gotta send me a DM and let me know if it works, too, okay?

 



Wanna work with me 1:1 to get my eyes on your photography business, and help you fuse your faith into your biz?

 

You got it, friend! Click the link below to schedule a discovery call to see if we’d be a good fit to work together! I’ll start prepping your strategy in a Google doc now! 😉🥂

 

Instagram Caption

 


 

Looking for more helpful photography tips? Feel free to binge on these blog posts, or pin ’em on Pinterest for later! 👇🏼

If you’re short on time, follow me on Pinterest – and you’ll get these kinda tips delivered straight to your feed! You know… when you’re scrollin’ through Pinterest with coffee in hand, ready to take on the day… or, procrastinate.

Whatevs. Pinterest biz sesh, anybody!? 😎🥂

 

 

Education

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